Hasta La Creative!

Although the word is never used in this Happiness Brussels recruitment effort for a social media creative, the video just screams “guru.” With images of a posturing Christian Bale, a determined Steve Carell and a badass Jesse Eisenberg, interested viewers are encouraged to play Retweet Bingo.

The game replaces the traditional bingo card numbers by twitter influencers in various fields and to prove your social media prowess you must get your tweets re-tweeted by the likes of Le Soir, The Guardian or Barack Obama.

Of the efforts, Happiness Brussels Co-Creative Director Nick Eijsbouts says,”Anyone can sling cute messages into the world via social media, but if you get your audience to re-tweet via this bingo card, then you are really making a point. With ReTweet Bingo, we are on the hunt for the best social media influencers.”

Or just annoying pieces of shit who will bug the crap out of public figures until they relent and retweet.

But anyway, if you manage to jump through these hoops, you will be awarded with a 6 month gig at the shop working on the likes of Toyota, Bacardi and Nivea. Oh and you’ll be given a gold iPhone!

Those will actual social media management experience need not apply.

Working towards identifying with the few members of the male species who do actually grow up and appreciate the finer things in life, Goodby Silverstein & Partners is out with a new ad for Corona Light that takes a decidedly different approach to beer marketing.

In the ad, a man in a bar marvels at the fact he’s drinking a light beer he can actually taste, that her can hear himself think, that his shoes aren’t sticking to the floor and that’s he’s taking home that smoking hot brunette…because she’s his wife.

Yes, a grown up beer ad for grown up men. Maybe things can change.

(TrendHunter.com) When it comes to closet storage, things can get a little messy. This is especially true when you arrive home from a long day at work and feel like throwing your jacket anywhere as long as it’s…

In the post-apocalyptic world of the “Hunger Games,” people sit glued to their TV sets watching children literally battle to the death. They cheer for their favorites and even send them supplies to help bolster their chance for survival.

While author Suzanne Collins created the “Hunger Games” in part as a satire, mocking our fascination with reality TV, broadcast and cable channels are taking a cue from the popular book-to-movie trilogy. And while no one will actually die in any of these shows (not yet, anyway) contestants’ fates are increasingly being left up to the audience.

From Discovery Channel to ABC, the newest slate of reality shows are looking to engage viewers beyond just voting for contestants. The hope is these shows will create must-see moments that people will want to watch live, a win for both networks and advertisers.

Continue reading at AdAge.com

Talk about the double entendre. It’s in overdrive here with this Ogilvy & Mather-created spot for Poise, a bladder control product aimed at women.

In the ad, one woman leans over to another and breathily says , “I love Sam. Sam knows how to take care of a woman. Sam is also very small but Sam can last for hours. I have Sam in my pants right now.”

She then whips out another Sam from her purse because, you see, Sam isn’t some miniature pervert running around inside this woman’s pants diddling her parts. No. He’s a Poise Microliner, a small diaper for adults. For those embarrassing moments that don’t have to be quite so embarrassing if you’re wearing Sam.

Or if you didn’t lean over and get all porny with a fellow mom at a school play.

(TrendHunter.com) PentaBox is a smart, stretchable and portable travel jewelry case that keeps your small valuables protected when you’re on the go. The PentaBox is made from a single piece of silicone and from a…

Nissan has created the world’s first self-cleaning car prototype and introduced it with an eye-popping NeverWet-like viral spot.

The car's coating isn't actually the well known hydrophobic spray owned by Rust-Oleum, though the effect is similar. Created by UltraTech International, Nissan's coating creates a texture of geometric shapes whose peaks repel water and some oils.

The spot is one delightful minute of watching the Nissan Note crash through puddles and repel filth on the side treated with the hydrophobic and oleophobic coating. Nissan states that splashing around in mud will still dirty the underbelly, tires and windshield of the vehicle, but it's still an exciting development for the lazy among us who hate visiting the car wash.

Currently, Nissan says it has no plans to offer the paint as a standard option, but after the success of this video (2.9 million views and counting), the automaker might rethink that decision. 

Retirement doesn’t have to be about whiling away your days aimlessly, playing too much Candy Crush or spending countless hours on the golf course. Those “golden years” can be the beginning of a whole new life — and even a new career, according to a new campaign for Prudential, created out of Droga5, New York.

The “Chapter Two” multiplatform effort features a series of documentaries, online ads, outdoor and radio that tell the stories of retirees who have begun to fulfill their real dreams only after ending their well-established careers. But not only do the retirees star in the campaign, they created some of it too.

One of the films follows the career path of Carol Lewis, a retired postal worker who goes on to become a filmmaker — and director of another of the campaign’s videos, about Jennifer McKinley, a woman hoping to realize her previously abandoned dreams of becoming a symphony musician.

Continue reading at AdAge.com