VW Golf: Blue

VW Golf: Blue

Advertising Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Art Director: Karen Maurice
Photographer: Chris Lewis
Copywriter: Verity Butt
Retoucher: The Lounge

VW Golf: Silver

VW Golf: Silver

Advertising Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Art Director: Karen Maurice
Photographer: Chris Lewis
Copywriter: Verity Butt
Retoucher: The Lounge

VW Golf: Red

VW Golf: Red

Advertising Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Art Director: Karen Maurice
Photographer: Chris Lewis
Copywriter: Verity Butt
Retoucher: The Lounge

Surfrider: Walrus

Surfrider: Walrus

Advertising Agency: Saatchi & Saatchi, Los Angles, USA
ECD: Harvey Marco
CD: Felipe Bascope
ACD/Copywriter: Raymond Hwang
Producer: Chris Halstead
Director of Integrated Production/Multimedia: Damian Stevens
Art Director: Juan Bobillo
Account Director: Paul Goncalves
Production Company: Tool of North America
Director: Erich Joiner
Producer: Joby Ochsner
Edit: Rob Watzke/Beast Editorial
Editorial producer: Ashley Hydrick
Special effects: Mass Market LA
Sound design/Mix: Zac Fisher/POP Sound LA

Trapping Alcoholics in Glasses – Anti-Bing Drinking Campaign: Was It Worth It? (GALLERY)

(TrendHunter.com) “It’s not the drinking – It’s how we’re drinking.” That is the message of a new anti-binge drinking campaign by The Alcohol Advisory Council of New Zealand.

Posting the question, “Was last night really worth it?” the campaign illustrates the social and health side-effects drinking too much can have…

Surfrider: Playground signs

Surfrider: Playground signs

Advertising Agency: Saatchi & Saatchi, Los Angles, USA
ECD: Harvey Marco
CD: Felipe Bascope
ACD/ Copywriter: Raymond Hwang
Art Director: Juan Bobillo
Producer: Beth Noll
Director of Integrated Production/Multimedia: Damian Stevens
Account Director: Paul Goncalves
Released: March 2008

Surfrider: Farmer’s Market, Condom strips

Surfrider: Farmer's Market, Condom strips

To put beach pollution into perspective, trash was collected from various beaches, packaged it to look like seafood and displayed it at local farmers’ markets. This is the print extension for those who couldn’t actually make it to the market.

Advertising Agency: Saatchi & Saatchi, Los Angles, USA
ECD: Harvey Marco
CD: Felipe Bascope
ACD/Copywriter: Raymond Hwang
Art Director: Juan Bobillo
Producer: Chris Halstead
Director of Integrated Production/Multimedia: Damian Stevens
Account Director: Paul Goncalves
Photographer: Matt Cobleigh
Art Producer: Angee Murray
Print Producer: Beth Noll
Project Manager: Shelby Yates
Retoucher: Rocket Studios

Surfrider: Farmer’s Market, Plastic surprise

Surfrider: Farmer's Market, Plastic surprise

To put beach pollution into perspective, trash was collected from various beaches, packaged it to look like seafood and displayed it at local farmers’ markets. This is the print extension for those who couldn’t actually make it to the market.

Advertising Agency: Saatchi & Saatchi, Los Angles, USA
ECD: Harvey Marco
CD: Felipe Bascope
ACD/Copywriter: Raymond Hwang
Art Director: Juan Bobillo
Producer: Chris Halstead
Director of Integrated Production/Multimedia: Damian Stevens
Account Director: Paul Goncalves
Photographer: Matt Cobleigh
Art Producer: Angee Murray
Print Producer: Beth Noll
Project Manager: Shelby Yates
Retoucher: Rocket Studios

Surfrider: Farmer’s Market, Styrofoam bites

Surfrider: Farmer's Market, Styrofoam bites

To put beach pollution into perspective, trash was collected from various beaches, packaged it to look like seafood and displayed it at local farmers’ markets. This is the print extension for those who couldn’t actually make it to the market.

Advertising Agency: Saatchi & Saatchi, Los Angles, USA
ECD: Harvey Marco
CD: Felipe Bascope
ACD/Copywriter: Raymond Hwang
Art Director: Juan Bobillo
Producer: Chris Halstead
Director of Integrated Production/Multimedia: Damian Stevens
Account Director: Paul Goncalves
Photographer: Matt Cobleigh
Art Producer: Angee Murray
Print Producer: Beth Noll
Project Manager: Shelby Yates
Retoucher: Rocket Studios

Surfrider: Farmer’s Market, Condo loaf

Surfrider: Farmer's Market, Condo loaf

To put beach pollution into perspective, trash was collected from various beaches, packaged it to look like seafood and displayed it at local farmers’ markets. This is the print extension for those who couldn’t actually make it to the market.

Advertising Agency: Saatchi & Saatchi, Los Angles, USA
ECD: Harvey Marco
CD: Felipe Bascope
ACD/Copywriter: Raymond Hwang
Art Director: Juan Bobillo
Producer: Chris Halstead
Director of Integrated Production/Multimedia: Damian Stevens
Account Director: Paul Goncalves
Photographer: Matt Cobleigh
Art Producer: Angee Murray
Print Producer: Beth Noll
Project Manager: Shelby Yates
Retoucher: Rocket Studios

Surfrider: Farmer’s Market, Private beach mix

Surfrider: Farmer's Market, Private beach mix

To put beach pollution into perspective, trash was collected from various beaches, packaged it to look like seafood and displayed it at local farmers’ markets. This is the print extension for those who couldn’t actually make it to the market.

Advertising Agency: Saatchi & Saatchi, Los Angles, USA
ECD: Harvey Marco
CD: Felipe Bascope
ACD/Copywriter: Raymond Hwang
Art Director: Juan Bobillo
Producer: Chris Halstead
Director of Integrated Production/Multimedia: Damian Stevens
Account Director: Paul Goncalves
Photographer: Matt Cobleigh
Art Producer: Angee Murray
Print Producer: Beth Noll
Project Manager: Shelby Yates
Retoucher: Rocket Studios

Surfrider: Farmer’s Market, Aerosol valu-pack

Surfrider: Farmer's Market, Aerosol valu-pack

To put beach pollution into perspective, trash was collected from various beaches, packaged it to look like seafood and displayed it at local farmers’ markets. This is the print extension for those who couldn’t actually make it to the market.

Advertising Agency: Saatchi & Saatchi, Los Angles, USA
ECD: Harvey Marco
CD: Felipe Bascope
ACD/Copywriter: Raymond Hwang
Art Director: Juan Bobillo
Producer: Chris Halstead
Director of Integrated Production/Multimedia: Damian Stevens
Account Director: Paul Goncalves
Photographer: Matt Cobleigh
Art Producer: Angee Murray
Print Producer: Beth Noll
Project Manager: Shelby Yates
Retoucher: Rocket Studios

Surfrider: Farmer’s Market, Butts-n-bits

Surfrider: Farmer's Market, Butts-n-bits

To put beach pollution into perspective, trash was collected from various beaches, packaged it to look like seafood and displayed it at local farmers’ markets. This is the print extension for those who couldn’t actually make it to the market.

Advertising Agency: Saatchi & Saatchi, Los Angles, USA
ECD: Harvey Marco
CD: Felipe Bascope
ACD/Copywriter: Raymond Hwang
Art Director: Juan Bobillo
Producer: Chris Halstead
Director of Integrated Production/Multimedia: Damian Stevens
Account Director: Paul Goncalves
Photographer: Matt Cobleigh
Art Producer: Angee Murray
Print Producer: Beth Noll
Project Manager: Shelby Yates
Retoucher: Rocket Studios

got Something Original?

I don’t know about you, but I have some clients that love to put trademarks, copyrights, and service marks on anything they can. It’s obnoxious. So I had to laugh when I saw this press release:

‘got House?®’ Launches New Real Estate Advertising Network Website

The “got House?®” Real Estate Network offers a new forum for advertising real estate for sale by agents, brokers, developers, investors and private property owners. Buyers can search for properties listed for sale Nationwide for free, without being required to enter personal information with a login.

I only wish Goodby could’ve gotten royalties on the thousands of people who’ve used “got ______?” in some form.

Today In Twitterverse: A House That Tweets

energy_tweet.jpg

Andy Stanford-Clark is a master inventor at IBM. His house, which sends automated messages regarding its energy use to Twitter, is located in Isle of Wight, UK.

[via Earth2Tech]

Want Free Gas? Buy a Suzuki


DETROIT (AdAge.com) — Talk about auto incentives: American Suzuki Motor Corp. is giving buyers free gasoline for the summer. Of course, there's a catch.

Audi RS6: Performance in a microsite

BBH and GT have released the newest bit to the Audi RS6 Campaign I wrote about a few weeks back (with the gymnasts), this time in the form of an impressive microsite. In addition to showcasing the gymnastics ad, complete with a decent making-of video and downloadable wallpapers, it showcases the RS6 (as a good auto site should) in all it’s glory, and with a great interface. The audio, video, and navigation come together to create a pretty impressive microsite. Definitely worth a browse, even if you’re not a big automotive fan.

$12 Mil. And Six Years of Legal Fees Later…

I’m a creative. Accounting might as well be rocket science, because that’s about how familiar I am with it. Despite this personal inadequacy, I bring you this from Ad Age, a story on accounting practices gone wrong at McCann.

Interpublic Group of Cos. and its global agency network McCann Erickson Worldwide today said it will pay $12 million to end a longtime accounting probe by the U.S. Securities and Exchange Commission.

Resolution of the charges, while anticipated, brings to a close a long-running federal investigation into the company’s accounting practices that began in the fall of 2002 and prompted turmoil including a slew of financial restatements to fix its improper bookkeeping and a revolving door of senior leadership.

“We are very pleased to have settled with the SEC and we believe this matter is now behind us,” said Interpublic Chairman-CEO Michael I. Roth.

Okay, now back to our regularly scheduled programming…

Real Toys Become Virtual – Lego Universe MMOG (GALLERY)

(TrendHunter.com) It seems kids today are no longer satisfied with any kind of toy if it doesn’t have an online component, and that includes Lego.

Did you know kids spend 5 billion hours playing with Lego each year? That number could double, triple or even increase 10 fold with the launch of a new massive multiplay…

Ask your doctor today about ass effects

Aciphex
There’s nothing particularly funny about this commercial for the acid reflux drug Aciphex. Unless someone tells you they’re saying “ass effects,” and then you’ll never watch it the same way again. Via @parrotheader on Twitter.

—Posted by David Griner