Trump’s “First Family” Look Is An Image That’s Hard To Beat

There are new and variable factors to the election this year, which makes it maddening and interesting at the same time. Without wanting to forward anyone’s political agenda, as advertising professionals, we do want to offer what insight we can about the use of advertising to win elections. Much has been made of Donald Trump’s […]

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Eat Like A Shark. #JAWSomeJerky

Discovery Channel’s annual programming event, Shark Week, begins Sunday July 5th. Oberto All Natural Beef Jerky is ready. To prepare for the big fish, Oberto’s CEO Tom Hernquist and marketing director Mike Ginal flew from their headquarters in Kent, Washington to South Africa, where they had the chance to live test a new product idea […]

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Dipped In KFC’s Secret Batter, Darrell Hammond Is Finger Lickin’ Good

Darrell Hammond is back, America. And he is extending a large bucket of fried chicken your way, in hopes that you will buy it. Is this more proof that Wieden+Kennedy/Portland will not be out-weirded? How else to explain the discordant song with childish lyrics at the center of this new campaign for KFC, an iconic […]

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Tillamook and 72andsunny Do Dairy Right

Cheese is good. Tillamook’s cheese is better. Oregonians know the score. Now, thanks to increased spending from the client and a new ad agency with hot new creative, more people from coast to coast can come to this conclusion on their own. John Russell, senior director of marketing at Tillamook, told Adweek, “We have an […]

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Critics Drive Clunkers. Those Who #DareGreatly Prefer Cadillac.

Theodore Roosevelt was a Harvard man, a voracious reader and a loquacious speaker. In 1910, Roosevelt travelled to Paris to speak on “citizenship in a republic” at The Sorbonne. Now, this 105-year old speech has resurfaced in a Cadillac commercial. Looks like someone at Cadillac’s new agency, Publicis Worldwide, majored in American history. But the […]

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He Wants An Alpaca Farm, But You’re Not Losing Any Sleep

Have you ever been tasked with selling mattresses? It’s the stuff of newspaper circulars and badvertising on late night TV. Which makes me like this Serta brand campaign from Doner even more. An agency with retail chops can butter its bread with work like this. It’s humorous, offbeat and memorable. The challenge here is to […]

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Wieden + Kennedy Rolls Out the Stars & Stripes. Again.

Conventional wisdom says agencies are not supposed to have a style, or a consistent “look and feel” across its body of work for a variety of clients. Wieden + Kennedy isn’t big on conventional wisdom. Thus it’s no surprise that the agency’s new Turbo Tax Super Bowl spot shares a lot in common with a […]

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Mark Ronson Rides In A Hyundai To Find New Musical Talent

Hyundai is the official vehicle partner of the GRAMMY Awards. As part of the deal, the car company is supporting the emergence of new artists via the GRAMMY Amplifier program, now in its third year. The partnership was brokered by Hyundai’s agency GreenLight Media and Marketing. Aspiring musical stars sent in video renditions of their […]

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Universal Truths at the Heart of Iconic Technology Brand

Here’s some copy we can all pay attention to: “Ideas are scary. They come into this world ugly and messy. Ideas are frightening because they threaten what is known. They are the natural born enemy of the way things are.” Damn. That is impressive. Let’s see it in action… The personification of a scary idea, […]

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David&Goliath Drench Jack in Butter

Jack rides his motorcycle into the sunset, like so many outlaws before him. Except this time something savory happens. Jack smells garlic butter. Post by AdPulp.   According to Ad Age, David&Goliath and lead agency Secret Weapon both created regional Super Bowl ads for Jack in the Box. David & Goliath’s spot (shown above) is […]

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Be “Never Uncomfortable” In A New Pair of Sanüks

Choosing the right footwear can bring one comfort and a certain confidence, based on style and fit. For example, the wearers of Sanük brand shoes choose not to sweat the small stuff, thanks in large part to the utter comfort their shoes provide. Agency: Ignited in Los Angeles.

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Subway Crosses The Line, Bruce Turkel Throws A Flag #goodcall

Miami ad man, Bruce Turkel, appeared on Fox to provide expert commentary on two new commercials: a sexist blunder from Subway and a spot from Domino’s that features a voice ordering app for pizza. Turkel rightly claims that Subway missed the mark. You don’t tell people to go on a diet so they fit into […]

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Volvo’s New XC60 Is A Long Board With Wheels (Lee Clow Wants One)

“To feel, to really feel, is a rare thing these days.” Presumptive. But I understand. Many of those in the market for a luxury wagon are trapped in a mundane reality that a nice new car will in no way compensate for. But clearly, the Volvo XC60 isn’t for that kind of rat racer. It’s […]

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Fresh, Tempting Sunbeam — The Bread You Need For Energy

Advertising is alive. As such, the industry evolves, sometimes as dizzying speeds. If you doubt me, please take a look at the following exhibit, a series of Sunbeam Bread TV spots from 50+ years ago. The announcer says, “Buy energy-packed Sunbeam bread” with such enthusiasm, how could our grandmothers have put up any resistance? I […]

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ESPN Puts College Football Fans In Focus

After years of debate and controversy, the 2014-15 college football season marks the first to culminate with a true College Football Playoff. To celebrate the occasion, ESPN debuts a series of spots showcasing a diverse array of fans representing all 128 Football Bowl Subdivision schools. The campaign was developed in collaboration with Wieden + Kennedy/New […]

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No Other Night Is Monday Night

Football season is upon us. Almost…

Green Bay comes to Seattle next Thursday to open the NFL season.

It is safe to say anticipation is rising across the American football loving land.

The 45th season of Monday Night Football kicks off on ESPN with a doubleheader on Monday, September 8 – New York Giants at Detroit Lions (7 p.m. ET) and San Diego Chargers at Arizona Cardinals (10:15 p.m. ET).

ESPN’s 17-game regular season prime time schedule in 2014 will feature all 12 playoff teams from 2013, including both the defending Super Bowl champion Seattle Seahawks and AFC champion Denver Broncos. ESPN will also televise the Pro Bowl and, for the first time, a NFL Wild Card playoff game.

Agency: Wieden + Kennedy/New York

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Today on TV: Mama Sherman and the Legion of Super Fans

The freakiness of fandom is on display in this new “Copter Caper” from Y&R/New York and Campbell’s Chunky soups.

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As a Seahawks fan, I love that the team and Richard Sherman is getting this kind of prime time commercial coverage. As a fan of soups, the chunky cheese, beer and bacon soup featured in the spot also sounds pretty enticing. Ergo, this is clearly six points for the Campbell’s Chunky brand.

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Today on TV: Foreigner Gets Played By Hot Pockets

Hot Pockets is making fun of Foreigner.

Man, that’s cold as ice.

“With the protein of real hickory ham and 100% real cheese, it’s food that fires you up.”

Sure it is.

Rock on, Hot Pockets.

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Today on TV: Tide Cleans Up America’s “Dirty Little Habit”

Q. Who do American consumers trust to get to the root of their dirt problems?

A. Tide.

Americans trust Tide because Tide understands that lean clothes don’t just happen. You need to coax them to their ideal state of clean.

In “Dirty Little Habit,” a new commercial from from Saatchi & Saatchi/New York and Community Films’ director Matt Smukler, it is revealed that “clean clothes start with a clean machine,” made clean by Tide’s washing machine cleaner.

It all makes a lot of sense.

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Jack Link’s Jerky Returns To The Wild With New Campaign from Carmichael Lynch

Fans of Jack Link’s meaty treats are not done “Messin’ with Sasquatch.” For this, we can be thankful. However, there are new beasts to contend with.

This eagle, for instance:

“Hangry Moments,” developed by Carmichael Lynch, will run alongside the existing “Messin’ with Sasquatch” campaign, also developed by Carmichael Lynch.

“We’re really proud of the work that we’ve done for Jack Link’s over the last decade,” said Mike Lescarbeau, CEO of Carmichael Lynch. “The ‘Hangry Moments’ campaign continues the funny, disruptive, and over-the-top storytelling that has become a hallmark of Jack Link’s advertising.”

Jack Link’s is a family owned and run business headquartered in the tiny North Woods town of Minong, Wisconsin. The company is also the fastest-growing meat snack manufacturer in the world.

They have wolves in northern Wisconsin!

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