Hasta La Creative!

A futuristic spot from Lacoste to celebrate its 75th anniversary and its founder’s extraordinary inventiveness.

Can you imagine how tennis will be played in the future, 75 years from now? You, new technology and a wall.

A simple and futuristic ad that works on many levels from the art direction to the computer animation.

More on their mini site.

Studio: Akama
Production: Wanda

Advertising Agency: BBDO, NY, USA
Chief Creative Officers: David Lubars, Bill Bruce
Creative Directorss: Gianfranco Arena, Peter Kain
Art Director: Alex Shulhafer
Copywriter: Alexis Bello
Agency Executive Producers: Loren Parkins, Amy Wertheimer
Editing Company: Nomad, LA
Editor: John Murray
SFX: Mass Market, LA – Tom Jucarone
Telecine: Company 3, LA
Colorist: Stefan Sonnenfeld
Music Company: Frisbie, NY
Production Company: Biscuit Filmworks, LA
Director: Tim Godsall
DP: Bryan Newman

Advertising Agency: DDB, Paris, France

Creative Agency: TBWA\Chiat\Day, New York

Group Creative Director: Rob Smiley
Art Director: John Clement
Copywriter: Dan Giachetti
Director of Broadcast Production: Ozzie Spenningsby

Production Company: Tool of America
Director: Sam Cadman

Editorial Company: Cosmo Street
Editor: Todd Sherma

Effects: Riot, New York

Advertising Agency: Grey, NY, USA
SVP/CD(s): Ari Halper, Stephen Krauss
Art Director: Doug Fallion
EVP/Dir of Content Dev: Nick Childs
VP/EP: James McPherson
AP: Madhuri Sharma

Prod Company: Anonymous Content
Director: Andrew Douglas
DP: Flor Collins
EP: Andy Traines
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Aris McGarry
Production Supervisor: Maggie Lopez

Music: Sacred Noise
Composer: Michael Montes
Music Producer: Jared Schlemovitz

Post/Effects: Asylum
Visual Effects Supervisor: Paul O’ Shea
On Set Visual Effects Supervisor: Marc Varisco
Executive Producer: Michael Pardee
Producer: Mark Kurtz
Bidding Producer: Mike Hanley
Associate Producer: Ryan Meredith
Inferno Artist: Miles Essmiller
3D Tracking: Eddie Offerman
Matte Painting: Tim Clark
Texturing: Alexi Steinhauer
Rotoscoping: Junko Schugardt, Chris Cortese, Merlin Carroll

Editorial: Mad River
Editor: Michael Elliot
EP: Laura Relovsky

Telecine: Company 3
Colorist: Stefan Sonnenfeld

Shoot Location: Various LA locations

Aired: May 2008

Advertising Agency: Berlin Cameron United, NY, USA
Creative Director: Jason Peterson
ACD, Copywriter: Jason Kreher
Art Director: Matt Hock
Copywriter: Greg Rutter
Producer: Leigh Fuchs
Business Manager: Jennifer Pannent
Account Director: Adam Hunt
Account Manager: Christine Bouyea
Editorial: Cut & Run, NY
Editor: Adam Jenkins
Editorial EP: Susan Willis
Producer: Melissa Lubin
Visual Effects: Guava Studios, NY
VFX EP: Steve Holiner
Music: Tonefarmer, NY
Music EP: Tiffany Senft

Production Company: Epoch Films, Bicoastal
Director: Matt Lenski
EP: Doug Halbert
Producer: Timory King
DP: Steve McGehee

Airdates: May 2008

A parody of the “Mac vs PC”-Commercials for redmaloo notebook sleeves. Made exclusively for Apple-users.

Advertising Agency: Atletico Germany, Berlin
Creative Directors: Roland Vanoni, Waldemar Konopka
Art Director: Lars Hodeige
Copywriter: Anne Katrin Trybek
Other additional credits: Badly
Aired: April 2008

A parody of the “Mac vs PC”-Commercials for redmaloo notebook sleeves. Made exclusively for Apple-users.

Advertising Agency: Atletico Germany, Berlin
Creative Directors: Roland Vanoni, Waldemar Konopka
Art Director: Lars Hodeige
Copywriter: Anne Katrin Trybek
Other additional credits: Badly
Aired: April 2008

Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
Creative Director: Scott Trattner
Art Director: Scott Trattner
Copywriter: Eric Grunbaum
Senior Agency Producer: Mike Refuerzo

Production Co: Anonymous Content
Director: Mark Romanek/Logan
DP: Adam Kimmel

Editorial Co: Nomad Editing Company, Inc
Editor: Glenn Martin

Animation/Design Co: Logan

Visual Effects Co: Mork & Lys
Lead Compositor: Brandon Sanders

Post Co: CO3
Stefan Sonnenfeld, Brian Robinson

Song title: Viva la vida, Coldplay

Advertising Agency: Shackleton, Madrid, Spain