For Americans, the most popular international travel destination – by far – is Mexico, a fact that this commercial from last spring incorrectly, but conveniently, refutes. If we are to believe the claims made in this Ogilvy-made commercial, which is hard to do (see above), there are a handful of people in Wharton, Texas who […]
The post DNA Discounts: There Are No Borders Within Us appeared first on Adpulp.
Herb Kelleher, the founder and philosopher of Southwest Airlines, passed away this month at the age of 87. According to his obituary in The New York Times, Mr. Kelleher, was a lawyer who moved from New Jersey to San Antonio to start his own law practice. Then in 1967, one of his clients, Rollin W. […]
The post Herb Kelleher Passionately Pursued His Company’s Purpose appeared first on Adpulp.
When you live in a cold climate, a place with lots of snow in the winter months, you can’t hide inside by the fire. The winter is much too long for that. Instead, you find a way to embrace the elements and your place in the great outdoors. Michiganders, for instance, are not the type […]
The post Winter Is A Good Time In Pure Michigan appeared first on Adpulp.
One problem that many consumer promotions suffer from is believability. People don’t believe they will ever win the prize that’s being dangled before them. Like winning the lottery, the odds are against it. One way to combat this is to make the promotion even more unbelievable. JetBlue and MullenLowe have managed to do this with […]
The post This Christmas Eve, JetBlue and MullenLowe Are Wrapping Five Live appeared first on Adpulp.
“The wild places are where we began. When they end, so do we.” -David Brower Instagram has a downside. No, not the increase of narcissism. Geotagging! The photo site’s popularity has caused a lot of fragile, rarely visited areas to become overcrowded, and in turn, at risk of degradation and destruction. To mitigate this threat […]
The post Jackson Hole Will Stay Wild If/When People Stop Tagging All Its Best Locations appeared first on Adpulp.
I can’t understand why no one wants to visit Nebraska. State Tourism Director John Ricks told the Omaha Wolrd Herald that Nebraska has consistently ranked as the “least likely state” tourists plan to visit. The research showed that people weren’t aware of Nebraska’s destinations, and even the state’s residents often say “there’s nothing to do […]
The post Nebraska Is The Most Underrated Place in the United States appeared first on Adpulp.
“If we are always arriving and departing, it is also true that we are eternally anchored. One’s destination is never a place but rather a new way of looking at things.” -Henry Miller Do people really need to be encouraged to visit the Golden State? I suppose there could be people somewhere in American who […]
The post Destination California appeared first on Adpulp.
When Anna Kendrick travels, she expects better. Because she is a Hollywood star, I believe she receives better without too much effort. For the rest of us, we need help and Hilton wants to provide it. Hilton’s new promise to consumers to “Expect Better” includes a Price Match Guarantee for guests who book at Hilton.com, […]
The post Anna Kendrick Expects Better appeared first on Adpulp.
Way too many Americans are bummed out, right now. The federal government is the worst soap opera ever invented. Women are reliving their traumas in public and men are in hiding. If you are black or brown, you could be in danger from the police or your fellow citizens, for no good reason. We’ve left […]
The post Aruba Is One Happy Island appeared first on Adpulp.
“What a life I lead in the summer What a life I lead in the spring What a life I lead when the wind, it breathes What a life I lead in the spring…” Colle McVoy in Minneapolis helped Jackson Hole Travel & Tourism Board express its seasonality. Many tourists visit the area during the […]
The post “Stay Wild” In Jackson Hole appeared first on Adpulp.
Where do advertising professionals find themselves this time of year? If they’re the adventurous sort and/or part of the sporty set, the execs in question may now be soaking in a hot tub outside a rented Rocky Mountain chalet. Telluride, Vail, Steamboat, Crested Butte, Breckenridge…these are great Colorado mountain towns, wherein live a multitude of […]
The post The Colorado High Country—Where Winter Is Pure Joy appeared first on Adpulp.
When dealing with airlines, customers too often feel like numbers, not people. Southwest and their time trusted partner, Austin agency GSD&M, take that idea and turn it on its head in this commercial, where the customers are the stars of the show. The spot also makes an incredible point—we connect with people’s stories, and by […]
The post Behind Every Southwest Seat Is A Person With A Story appeared first on Adpulp.
“We have lost our way. Machinery that gives abundance has left us in want.” -Charlie Chaplin Minneapolis agency, Colle McVoy, tapped one of film history’s most famous speeches (from Charlie Chaplin’s 1940 film The Great Dictator) to help win the hearts and minds of the Jackson Hole Travel and Tourism Board. But will the commercial […]
The post Make This Life Free And Beautiful With A Vacation to Jackson Hole appeared first on Adpulp.
Booking.com offers an easy escape from the insanity of your job. I notice the Kindergarten teacher spot every time it airs on TV—because of how annoying it is to see a teacher with no control in her classroom. According to Agency Spy, this is Deutsch’s first work for the travel brand. It seems to me […]
The post Work-Related Stress Diverted At Booking.com appeared first on AdPulp.
Although I’ve done some copywriting for a couple of different cruise lines, I’d never actually taken a cruise until my recent trip to Alaska on Carnival Cruise Lines. And I have to say, it was quite an experience, both as passenger and someone endlessly fascinated with travel marketing. Allow me to share some random observations: […]
The post Carnival Steers Its Brand Nicely Through Choppy Marketing Waters appeared first on AdPulp.
HMH, with offices in Portland and Charlotte, won a Rosey Award this week for their in-airport advertising for Palmetto Bluff, the high end Lowcountry resort located between Hilton Head Island, SC and Savannah, GA. The campaign reminds visitors to Savannah/Hilton Head International Airport that true Lowcountry adventure awaits them just across the state line. By […]
The post Lowcountry Luxury Within Reach, Geographically Speaking appeared first on AdPulp.
Los Angeles is a welcoming city to people of every color, age, nationality and background. This is such an obvious asset for this great American city. Why bother to make it the center of an ad campaign? L.A. County could lose over 800,000 international visitors in the next three years, courtesy of the nation’s toxic […]
The post Everyone (And Their Money) Is Welcome In Los Angeles appeared first on AdPulp.
Ireland’s west coast, also known as the “Wild Atlantic Way” is a romantic tourist destination and a beautiful setting for lifestyle videography of the highest order. Let’s take a look… Ireland is easy on the eyes, that’s for sure. Thanks to the pace of these videos from Fáilte Ireland, the National Tourism Development Authority, the […]
The post Ireland’s West Coast Calls appeared first on AdPulp.
Hyatt is a leading hospitality brand the world over. Therefore, inclusion is a core brand value and it shows. According to Campaign, MullenLowe’s new anthem is the hotel chain’s first TV spot in a decade. The commercial makes its TV debut tonight during the 89th Academy Awards. Grammy-nominated singer Andra Day provides the soundtrack, a […]
The post Love, Sweet Love appeared first on AdPulp.
Content marketing has been around since John Deere started a magazine for farmers in the late 19th century. For the past 10 to 12 years, the discipline has come back with a furry, as digital reawakened the opportunity in long-form brand and multi-platform storytelling. The changes have been disruptive, and many clients and agencies continue […]
The post Content Studios Increasingly Borne of the Agency’s Rib appeared first on AdPulp.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
