East Coast Calls It a Night for a West Coast Game
Posted in: UncategorizedThe San-Diego-Oakland game was televised at 8:35 p.m., Pacific time, a rarity for prime-time televised games. Local California stations got a boost in ratings, but East Coast viewership dropped.
Dodge Durango Partners with Ron Burgundy, Because Everyone Loves Ron Burgundy
Posted in: UncategorizedDodge and Paramount have joined forces in a co-branded campaign from W+K launching the new 2014 Dodge Durango featuring Ron Burgundy (of Anchorman and the upcoming Anchorman 2: The Legend Continues, but you already knew that).
The campaign, which spans television, print, digital and social media, debuted October 5th online and on television. Be prepared to see it everywhere.
“With the personal involvement of Will Ferrell, our writer / director Adam McKay, the comedy team at Funny or Die, and the Dodge creative team at Wieden+Kennedy, we were able to create a truly epic partnership,” says CMO of Paramount Picture Josh Greenstein in a statement. But are the spots actually funny? Some of them — they really very widely in quality. Each of the spots takes advantage of the 70s aesthetic in the Anchorman films, taking place in a colorful, very 70s auto showroom. The first spot, “Horsepower” is a bit of a letdown. It resurrects the tired “comparing horse power to an actual horse” theme commonly used in spots for powerful vehicles.
The staring contest with the horse at the end is almost worth a chuckle though. “Glove Compartment” is a lot better: it features Ron Burgundy toting the Durango’s glove compartment, which can hold “two turkey sandwiches or seventy packs of gum.” Another spot finds Burgundy struggling with a script that touts the Durango’s “m.p.g.” performance. The highlight is definitely “Ballroom Dancers,” featured above, which has a comically angry showdown between Burgundy and dancers that he thinks may “live in the rafters.” A lot of this is stuff that only Ferrell could get away with delivering, and only about half of the time is the writing worthy of his talent, but when it works it works. Plus, it will whet people’s appetites for the Anchorman sequel, which is kind of the point.
Anchorman 2: The Legend Continues debuts in theaters December 20th. Credits and additional video after the jump. continued…
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As DVRs Shift TV Habits, Ratings Calculations Follow
Posted in: UncategorizedCruz’s 21-Hour Speech Fueled a Ratings Jump at C-Span2
Posted in: UncategorizedBig Executive Moves Within Hispanic Media
Posted in: UncategorizedSocial Networks in a Battle for the Second Screen
Posted in: UncategorizedHamburger Helper’s Hand Finds New Employment at Midas
Posted in: UncategorizedFirst a message of warning: If you live in an urban area and have a late model SUV, your catalytic converter is at risk. You see, catalytic converters usually contain a small amount of precious metal (gold, platinum) that thieves will steal from your car and sell off. Late model SUVs generally have a catalytic converter that’s easy to remove, especially considering that they sit high enough off the ground for someone to access without too much trouble. Take it from me: You don’t want to walk up to your car one day to see your muffler on the ground. Get that thing welded on at a body shop.
Now to this campaign: The Martin Agency apparently found the Hamburger Helper hand busking on the street corner, and decided to offer it a job as the snarky new golden mascot at Midas. It floats around unaffected by the laws of gravity, insulting consumers about their choices of automotive repair shops.
As you can see, this new mascot is more dick than hand, going so far as to knock on consumers’ doors to tell them they are terrible people and deserve a golden slap print on their face. But, then again, what’s a more effective strategy for selling services than mocking the customers you’re trying to attract?
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Pearl Media Attempts to Spook Subway Riders at Columbus Circle for ‘Witches of East End’
Posted in: UncategorizedPearl Media’s interactive billboard at Columbus Circle attempts to spook passing subway riders with a large screen ad that responds to their movements.
The gesture-activated, multimedia billboard has been promoting Witches of East End since September 13th. As Pearl Media CEO Josh Cohen puts it, “The video walls are designed to get busy Upper West Side commuters to put down their small screens and spend time with cool content on a really big screen so that they’ll tune in to their medium-sized TV screens when the series premieres on October 6.” Phew. I think Louis C.K. would probably have something to say about that one.
At any rate, the billboard features two nine square-foot walls, comprised of nine screens each. An extreme close up of a woman’s green iris appears to follow commuters as they walk by, masses of crows fly out of her pupil as the scene changes to trees slowly being consumed by fire. The more movement from those passing by, the more the scene changes. Music and sound are also integrated into the interactive billboard.
The billboard didn’t seem to actually scare anybody (nor, I think, will Witches of East End), but it did stop some people in their tracks and get them to interact with the billboard. Some of them seemed to be having fun. Whether that will get anyone to actually tune into Lifetime is another story.
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Breaking Up With ‘Breaking Bad’ Is Hard for Albuquerque
Posted in: UncategorizedAcclaimed Documentary Director of ‘Jiro Dreams of Sushi’ Turns Out Weird Spot for Papa Murphy’s
Posted in: UncategorizedIf you’ve already burned through Friday Night Lights, Parks and Recreation, New Girl, Bob’s Burgers, The League, Orange Is The New Black, and basically any other TV series worth watching on Netflix, set phasers to the documentary section for the 2011 film Jiro Dreams of Sushi. Directed by David Gelb, the movie is a portrait of 85-year-old world-renowned sushi master, Jiro Ono, who’s dedicated (literally) almost every waking moment of his life to perfecting his craft.
The film goes to great lengths to show how far Jiro strives to make the most perfect sushi in the world while simultaneously begging the questions, “What if your entire life was dedicated to only one pursuit? How would that affect your personal relationships? How do you then define success, if the concept of ‘success’ is even an ascertainable goal in your mind?” It’s as troubling a portrayal as it is fascinating, causing the viewer a level of introspection that few other films can achieve. It only made sense, then, for Gelb to follow-up his documentary on the world’s best sushi by filming its American equivalent, Papa Murphy’s Take and Bake pizza, for a new campaign from Wong, Doody, Crandall, Wiener.
It’s clear that Gelb employs some Jiro Dreams of Sushi-style camera work here. However, whereas his documentary focuses on getting to know the people behind the food, his spot has no time to do so. So, we instead get some creepy anonymous hands, kneading pizza dough in slow motion. We get some mom feet, with a mom arm shooting into frame from above to half-hug her child. Finally, we get some assorted family hands, each reaching out of nowhere to grab pizza slices (again, in slow-motion). All of this while creepy piano-plinking plays menacingly in the background.
While watching Jiro Dreams of Sushi, I was nervous that perhaps someone in Jiro’s immediately family would comment on his coldness, or his chef-before-father mentality. While watching this spot for Papa Murphy’s, I was worried that someone would be murdered. Credits after the jump.
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Race to End for ‘Breaking Bad’ Fans Who Got Behind
Posted in: UncategorizedPremier League Coverage Pays Off for NBC
Posted in: UncategorizedIn Ratings War, ‘G.M.A.’ Beats ‘Today’ for Full Season
Posted in: UncategorizedNBC Gets More Than It Expected
Posted in: Uncategorized‘Breaking Bad’ Creator Gilligan in Deal for CBS Show, ‘Battle Creek’
Posted in: Uncategorized‘Agents of S.H.I.E.L.D.’ Gains a Big Audience While ‘The Voice’ Keeps Rolling
Posted in: UncategorizedTrolli Candy Goes to a Strange, Strange Place
Posted in: UncategorizedTrolli gummy candy wants to get funky. Apparently, the bright colors and odd shapes weren’t quirky enough, so the candy company called upon Minneapolis-based Periscope for some creative legwork. The result is the new “Weirdly Awesome” campaign, which features a couple of thirty-second spots that are off the reservation. Periscope seems to be tapping into a “Napoleon Dynamite” aesthetic that hasn’t really been relevant in the eight years or so. The only other comparable campaign I’ve covered in the last year is this strange bit of Bugle buffoonery from Canada. Trolli’s campaign is a little more appropriate because of the sour candy product, but I’m not so sure that weird is the new currency of cool.
You can watch the second spot and sort through some credits after the jump.
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