Yes, we’re heard the bells chiming today on the Spy line and above, you’ll see the teaser for San Francisco-based Argonaut’s Volkswagen Super Bowl spot, which as you can imagine, does not involve Deutsch LA in the mix. Argonaut, if you recall, was founded by Goodby, Silverstein & Partners alums Rick Condos and Hunter Hindman, who serve as co-chief creative officers of their operation, which also just hired head of interactive development Aaron McGuire and head of broadcast production Dan Watson to its roster.Let the confetti, Carmen Electra and chaos fly, with an added dose of Wang Chung. Credits after the jump.
Dodge and Paramount have joined forces in a co-branded campaign from W+K launching the new 2014 Dodge Durango featuring Ron Burgundy (of Anchorman and the upcoming Anchorman 2: The Legend Continues, but you already knew that).
The campaign, which spans television, print, digital and social media, debuted October 5th online and on television. Be prepared to see it everywhere.
“With the personal involvement of Will Ferrell, our writer / director Adam McKay, the comedy team at Funny or Die, and the Dodge creative team at Wieden+Kennedy, we were able to create a truly epic partnership,” says CMO of Paramount Picture Josh Greenstein in a statement. But are the spots actually funny? Some of them — they really very widely in quality. Each of the spots takes advantage of the 70s aesthetic in the Anchorman films, taking place in a colorful, very 70s auto showroom. The first spot, “Horsepower” is a bit of a letdown. It resurrects the tired “comparing horse power to an actual horse” theme commonly used in spots for powerful vehicles.
The staring contest with the horse at the end is almost worth a chuckle though. “Glove Compartment” is a lot better: it features Ron Burgundy toting the Durango’s glove compartment, which can hold “two turkey sandwiches or seventy packs of gum.” Another spot finds Burgundy struggling with a script that touts the Durango’s “m.p.g.” performance. The highlight is definitely “Ballroom Dancers,” featured above, which has a comically angry showdown between Burgundy and dancers that he thinks may “live in the rafters.” A lot of this is stuff that only Ferrell could get away with delivering, and only about half of the time is the writing worthy of his talent, but when it works it works. Plus, it will whet people’s appetites for the Anchorman sequel, which is kind of the point.
Anchorman 2: The Legend Continues debuts in theaters December 20th. Credits and additional video after the jump. continued…
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