Mar 12

Creature Launches Social Gaming Platform for DoubleDown Casino

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Seattle-based agency Creature has put together a new campaign for DoubleDown Casino, “the world’s only place to play authentic Vegas games on Facebook and mobile devices.”

The campaign launch the social gaming platform with a series of videos that show the service bringing Vegas-style pizazz to boring, everyday situations. In the first spot, “Bedtime” a woman opens the gambling application after her partner falls asleep, spicing up what would otherwise be a night trolling the Internet for kitten photos (not that there’s anything wrong with that). When she opens up DoubleDown Casino, she prompts a cheesy, Vegas-style song and dance routine. The lyrics, of course are about how her romance novel isn’t making the cut and what she really want is slots. The similarly minded “Office” swaps out the bedroom for a bored man at the office who finds DoubleDown a better alternative to going out for fast food.

In addition to the videos, the campaign also features an interactive web experience called Hot Streak Finder. In Creature’s own words: “We asked ourselves, ‘This St. Patrick’s day, what’s the best way to drive traffic to DoubleDown Casino?’ And we answered that question with, ‘by exploding a live-action leprechaun through interactive tickling. Of course.’” Of course, it almost goes without saying.

Stick around for credits and “Office” after the jump. continued…

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Sep 30

Acclaimed Documentary Director of ‘Jiro Dreams of Sushi’ Turns Out Weird Spot for Papa Murphy’s

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If you’ve already burned through Friday Night Lights, Parks and Recreation, New Girl, Bob’s Burgers, The League, Orange Is The New Black, and basically any other TV series worth watching on Netflix, set phasers to the documentary section for the 2011 film Jiro Dreams of Sushi. Directed by David Gelb, the movie is a portrait of 85-year-old world-renowned sushi master, Jiro Ono, who’s dedicated (literally) almost every waking moment of his life to perfecting his craft.

The film goes to great lengths to show how far Jiro strives to make the most perfect sushi in the world while simultaneously begging the questions, “What if your entire life was dedicated to only one pursuit? How would that affect your personal relationships? How do you then define success, if the concept of ‘success’ is even an ascertainable goal in your mind?” It’s as troubling a portrayal as it is fascinating, causing the viewer a level of introspection that few other films can achieve. It only made sense, then, for Gelb to follow-up his documentary on the world’s best sushi by filming its American equivalent, Papa Murphy’s Take and Bake pizza, for a new campaign from Wong, Doody, Crandall, Wiener.

It’s clear that Gelb employs some Jiro Dreams of Sushi-style camera work here. However, whereas his documentary focuses on getting to know the people behind the food, his spot has no time to do so. So, we instead get some creepy anonymous hands, kneading pizza dough in slow motion. We get some mom feet, with a mom arm shooting into frame from above to half-hug her child. Finally, we get some assorted family hands, each reaching out of nowhere to grab pizza slices (again, in slow-motion). All of this while creepy piano-plinking plays menacingly in the background.

While watching Jiro Dreams of Sushi, I was nervous that perhaps someone in Jiro’s immediately family would comment on his coldness, or his chef-before-father mentality. While watching this spot for Papa Murphy’s, I was worried that someone would be murdered. Credits after the jump.

continued…

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