As global travel has been restricted for the past 18 months, new cultural experiences have often seemed far off. But Samsung found a way to bring people to different parts of the world, all without leaving the couch. As a sponsor of the Tokyo 2020 Olympics and Paralympics, the tech brand set out to create…
Non-fungible tokens–better known as NFTs–have taken the investment market by storm in recent months. Their popularity is driven by three factors: individuality (they are one of a kind); fandom; and value (consider that Jack Dorsey’s first tweet recently sold as an NFT for $2.9 million). In a nutshell, an NFT is a digital file whose…
Now, with just a glance, any corner of the city can become a spot where one can live out their hoop dreams. That’s thanks to Reebok’s newest app Courting Greatness, an AR-styled digital tool that uses a smartphone’s built-in camera and measurement features to map out the dimensions and ingredients of a basketball court, allowing…
Dating can be difficult for anyone, but getting back in a relationship is especially challenging after experiencing abuse or sexual assault. Dating app Bumble is looking to help members work through that trauma through a partnership with therapy app Bloom. Bumble members who report a case of sexual assault or relationship abuse to the company’s…
The pandemic brought digital transformation at lightning speeds to a vast amount of companies, greatly changing consumer habits. But other areas have had to adapt to social distancing and quarantining, like dating. From across the pond, Naomi Oluleye Walkland, vice president of EMEA marketing at Bumble, shares the innovation they’ve embraced in a COVID world,…
For cloud storage and online file-sharing services, the personal element is not always positioned front and center. That isn’t the case with Dropbox, necessarily, where past promotions prioritized creativity, giving its online storage solutions a friendlier quality, which is certainly the case with its newest “For All Things Worth…” campaign. The product of a five-year-long…
On July 20, Wally Funk became the oldest person to fly in space, fulfilling a dream that she was denied 60 years ago because of her gender despite qualifying to be a NASA astronaut. Now Frito-Lay Variety Pack is looking to ensure a new generation of women won’t have to wait that long to reach…
Dating app OkCupid is back at it with its recognizable mix of wordplay and candy-colored pop photography, but this time it’s emphatically aiming at inclusion. Agency Mekanism continues its run with the brand, showcasing its newest “For Every Single Person” campaign, which celebrates the app’s inclusion-minded functions and goes up in three major cities next…
The Covid-19 pandemic changed the landscape of ecommerce last year. It forced brands to engage with consumers in new ways with many spending more time online. According to a recent report from Adobe, this changed behavior accelerated the growth of ecommerce by four to six years, and it’s expected to continue as the world returns…
After nearly a year and a half of the pandemic irrevocably changing the way we travel, the industry is picking up again. However, our return to the seas and skies is not without issues. Closed borders, last-minute vaccinations and unexpected restrictions have proven to be an ongoing challenge. In Microsoft Teams’ “Ticket to Tokyo” campaign,…
British telco Virgin Media has taken a more emotional direction in its advertising as of late, a trick that has not always been easy for utility brands to pull off. Its new ad, created by Adam & Eve/DDB, is about the power of music to bring people together. While that’s not a new sentiment, the…
Who said chickens couldn’t fly? With a background ranging from naming a global Ford concept vehicle to launching the original McDonald’s mobile app, Andrew Rebhun is now transforming El Pollo Loco’s digital strategy as their vice president of digital. The restaurant from Sinaloa to Alvarado Street introduced Air Loco, a new drone-delivery service that is…
Amazon’s Build It program, which debuted in February to test the waters of product development with a trio of potential connected devices, is putting a decidedly chic twist on its smart speaker. Top line This time around, the ecommerce platform is partnering with fashion designer Diane von Furstenberg to potentially produce limited edition designs for…
Over the last year, British communications multinational Vodafone’s marketing team has been forced to learn new ways to work alongside its agency partners, including New Commercial Arts (NCA), to deliver campaign work despite the restrictions imposed by the pandemic. In October 2020, Vodafone appointed burgeoning London creative agency NCA to transform its marketing communications. In…
The marketing technology landscape has changed dramatically over the last seven years. Back in 2011, there were around 150 marketing technology platforms. Today, we’ve got thousands of marketing tools and platforms that sit across various categories–advertising optimization, data tracking and management, integration tools, customer relationship management, email marketing, chatbots, etc. Not only do businesses need…
European dating company Meetic has named a group of independent agencies, led by Parisian consultancy What’s Next Partners (WNP), to handle its brand marketing, including U.K. site Match.com, which will be run by Harbour Collective. Following a competitive pitch, which, according to French publication, included incumbent Marcel, as well as Ogilvy and BETC, the roster…
In the world of virtual and hybrid events, interaction and engagement are challenges for brands wanting to engage the audience of potential consumers. To overcome that challenge, Diageo has begun an online initiative that includes online cocktail-making and the ability to help find the right cocktail in partnership with Pinterest. Leveraging AR technology, the Taste…
Ever open your fridge to look for a snack, and find some outfit inspiration instead? That’s probably an unlikely scenario, but Samsung U.K. has done just that with a fashion collection inspired by its new Bespoke Refrigerator range. The brand partnered with British designer Charlie Casely-Hayford to create the limited-edition collection, while Ketchum London developed…
For the second year in a row, the Adweek at Home summit took place virtually and brought together a variety of voices to discuss the role of brand purpose, the power of audio and the intersection between creativity and technology. From June 14-17 attendees listened to marketers from companies like Twitch, Supergoop! and Visible and…
If you’re someone near to 30 or above, then you’ll probably remember the file-sharing platform Napster which pre-dated Spotify by over half a decade in allowing online users to download (without official permission by the owners) and listen to songs, watch movies and television shows. Now the music streaming company will launch a new identity…
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