BlueTriton Brands, holding company to water brands Arrowhead and Deer Park, is working with tech platform Teads, and its carbon measurement partner Impact+, to track, and ultimately, reduce, carbon emissions generated through ad serving. Increasingly, advertisers are trying to figure out the carbon impact of their digital ad activity, such as the amount of energy…
Software company Salesforce unveiled a #TeamEarth sustainability platform at the Super Bowl with brand advisor Matthew McConaughey advocating for business leaders to work on helping our planet rather than dreaming up ways to retreat to Mars or the metaverse. The company has partnered with the Academy Award-winning actor again ahead of Thanksgiving for “The March,”…
New Yorkers walking into their neighborhood coffee shops this month may have noticed something a little unexpected for a caffeine-slinging establishment: used clothing bins. That’s thanks to a partnership between Blank Street Coffee and SuperCircle, a platform that connects clothing brands with recyclers. It aims to make the logistics of textile recycling accessible to sustainability-minded…
Players of Nintendo’s Animal Crossing: New Horizon can periodically find a rusted part by rifling through the recycling bin on their virtual island. And while some might consider a rusted hunk of metal trash, Intel and Dell Technologies saw an opportunity to turn them into in-game treasures and opportunities to promote their own recycling efforts….
It’s relatively easy and cheap to save a life. Around $4,500 per life if you support the Against Malaria Foundation, and even more of a steal at $3,500 per life if you support Helen Keller International’s supplementation program. So in principle, if we all gave as much as we possibly could to the most cost-effective…
Coca-Cola’s sponsorship of COP27, the United Nations Conference on Climate Change this week in Sharm El-Sheikh, Egypt, has drawn strong criticism from activists and advertisers alike. While industry experts largely agree that sponsors of events like COP27, which will help dictate the global response to the climate crisis, should also be leaders when it comes…
In this special episode of Brandweek: The Podcast, Adweek senior producer Al Mannarino sits down with Crystal Worthem, director, global audience marketing at Meta and Aisling Ryan, managing partner at the sustainability practice at Ogilvy Consulting and WPP UN Lead to discuss Meta’s recent Sustainability Report, creating a global standardized measurement for the industry to…
Global leaders have reunited in Sharm El-Sheikh, an Egyptian resort town on the tip of the Sinai peninsula, this week for the United Nations climate conference known as COP27. Government delegations, business leaders, non-governmental organizations, activists–and, of course, advertisers–have all descended upon the scuba diving destination to discuss the climate crisis. At the 2015 summit…
GroupM is forming a new decarbonization coalition composed of 20 large clients–global advertisers whose combined media spend totals about $10 billion, according to the agency. This comes after GroupM introduced a global framework for measuring ad-based carbon emissions in July. It also follows last week’s announcement from dentsu international that it’s entering “phase 3” of…
In a resort town on the tip of the Sinai peninsula, global leaders are gathering this week to hash out how, exactly, they’re going to meet the climate goals they set last year in Glasgow. The meeting is officially titled the Conference of Parties 27, or COP27. It’s a convoluted name that refers to all…
Once reserved for retail experiences at Apple stores and Disney parks, experiential retail is becoming an effective mainstream brand-building activation strategy. Retail is the physical space for brands to connect with consumers in an omnichannel world, creating memorable experiences. Experiential retail considers humans as connected beings, creating spaces for them to gather around a shared…
Once reserved for retail experiences at Apple stores and Disney parks, experiential retail is becoming an effective mainstream brand-building activation strategy. Retail is the physical space for brands to connect with consumers in an omnichannel world, creating memorable experiences. Experiential retail considers humans as connected beings, creating spaces for them to gather around a shared…
There is nothing quite so quintessentially British as Paddington Bear. Loved by kids and adults alike, the friendly, big-hearted teddy from Peru even transcended literature and film this year to become an unlikely royal mascot following the passing of Queen Elizabeth II. In fact, 91% of the U.K. public has heard of Paddington, meaning he…
The canned cocktail industry has matured. But as the ready-to-drink space has grown up, early entrants are facing new challenges after initially overcoming doubts about their viability. Whiskey-focused Siponey Spritz Co. is one canned cocktail pioneer looking to ride the acceptance of RTDs. But the marketplace for respectable booze in a can is now being…
A couple of foragers in the forest–an old timer and a young hiker–stumble on an exotic 3-foot-tall mushroom hidden among the flora. Spotting it at precisely the same moment, the men converge on the toadstool, each intent on plucking it for himself. Is it magic? Maybe. It’s certainly a ginormous specimen of the matsutake variety….
Terms like “net zero” and “carbon neutral” are becoming more commonplace in advertising as companies seek to promote their climate credentials. So much so that a recent pop song adopted 120 “green” slogans as lyrics to prove the point. Unfortunately–as evidenced by the growing number of greenwashing accusations leveled at businesses–brands can’t always back up…
Maybe you’ve seen the ads on Instagram: Little sheets of concentrated laundry detergent avoid the need for a big plastic jug of liquid soap. Instead, these perforated sheets come nestled in plastic-free cardboard packaging. Their ads describe them as the most “environmentally responsible way to do your laundry.” The problem? Those nifty little sheets are…
Ad Net Zero has added two more members to its global ranks: digital advertising tech firm PubMatic and health and hygiene product maker Reckitt. Craig Fryer, global media director for Reckitt, will chair a new working group aimed at establishing an industrywide standard for measuring and managing greenhouse emissions from media. Both announcements were made…
British bank HSBC is the latest advertiser to have its ads spiked for “misleading” customers over green initiatives. The brand has been warned by the U.K.’s Advertising Standards Authority (ASA) after running a series of posters under the tagline “Climate Change Doesn’t Do Borders.” Following 45 complaints from the public, the regulator said the bank’s…
Forget “Yellow”–it’s all about going green for Coldplay now. Back in November 2019, the British band announced it wouldn’t tour again until it could make the process not only sustainable but “actively beneficial” to the planet. In the U.K. alone, the British Arts Council estimates that live music produces almost 450,000 tons (405,000 tonnes) of…
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