It’s been an up and down year when it comes to beer and bodily orifices. For Pabst Blue Ribbon, a seemingly impromptu tweet in January about eating ass resulted in the brand manager losing his job. For Busch Light, however, a tweet about peeing into its beer cans resulted in positive buzz and a steady…
With a projected buying power of $1.7 trillion by 2030, Black consumers are an economic force. But still, their needs remain underserved. However, companies like Mastercard are making strides toward more equitable experiences by investing in services, products, and spending in Black communities. Shelley Stewart III, partner at McKinsey & Company, and Salah Gloss, svp…
Procter & Gamble is on a mission to let consumers know that small actions at home can add up to make a big difference for the environment. To do so, P&G is committed to innovating and helping the consumers they serve to get the everyday benefits they need from P&G products with the sustainability they…
As consumers become increasingly invested in the sustainability of the products they know and love, beauty and personal care brands are working to integrate socially responsible practices. But sustainability can’t just be reactive. Businesses must live it as a value — integrating from the inside out. The Est?e Lauder Companies’ Nancy Mahon and Briogeo Hair…
National Parks in the U.S. experienced a surge in attendance in 2021, indicating a need for many to experience a stronger connection to the natural world. However, with the future always in question, some parks are examining ways to ensure that these natural wonders exist for generations to come. Partnering with Havas Chicago, the nonprofit…
Liquid Death makes no apology for its provocative marketing–in fact, the brand runs headlong into eyebrow-raising territory on the reg, drawing blood from Tony Hawk, hexing its own water and cozying up to cannibalistic themes to name just a few recent stunts. And on the heels of dropping a Super Bowl regional ad so controversial…
Business directory and crowdsourced review forum Yelp teamed up with the Plastic Pollution Coalition on new searchable business attributes that will enable consumers using the Yelp platform to discover and connect with eco-friendly businesses, as well as support those that have adopted sustainable business practices. New eco-friendly attributes will be highlighted on Yelp search results…
Sometimes you come across an ad campaign which takes you on a journey so unexpected that you have to watch it at least twice just to confirm you’ve seen what you think you’ve seen. And with this campaign for Castorama, the French DIY brand, there is definitely the need for a second viewing. To introduce…
Running across the U.K. is a campaign, which sees a still boxed motorized digger and chainsaws delivered to the door of a highly bemused couple. The aim of this bewildering spot is to teach viewers that their pension funds are linked to deforestation, something they are unlikely to be aware of. Made for Make My…
In late 2021, Volkswagen celebrated its Employee Of The Month by awarding him a blue branded ribbon and his very own Instagram feature. The honoree, Woolter Smith, didn’t look much like your typical candidate–he was soft and wooly, his ears protruded from his head at 90-degree angles and he had yet to set up a…
Britain’s lighthouses might not be an obvious inspiration for a creative initiative, but Hendrick’s Gin has enlisted three to be given a makeover using artistic projections to promote its Neptunia Gin release. Owned by distiller William Grant & Sons, Hendrick’s is a premium gin brand distilled in Scotland with an infusion of cucumber and rose…
It’s Earth Month, and we all know what that means. Every brand on the planet wants to talk to you, dear gentle consumer, about how much they love the environment. Coca-Cola released a beautiful ad this week animated by Mackinnon & Saunders, the production company behind movies like Fantastic Mr. Fox and Corpse Bride. It’s…
Much ado has been made about the surge in pet adoptions as a result of the ongoing Covid-19 pandemic. Purchases of indoor plants, however, have similarly been through the roof, marking the potential for a whole new era for beginner plant-owners. With Earth Day 2022 just around the corner, the visitors bureau of Lexington, Ky.,…
Giving up daily showers and driving their car isn’t proving a popular choice to many. But as people have begun to consider how they can become more environmentally conscious, all-electric train operator Lumo has released a campaign that shows the unintended consequences of such a lifestyle change. The first work from Mother for the company,…
Earth Day was created to educate and advocate for the protection of our environment, but it has also become a day for promo codes and planet-themed product lines. Those that use the day to drive sales rather than impact miss the opportunity to lead. Far more important–for the planet and your prospective customers–are the 364…
In 2019, the global economy generated 53.6 million metric tons of electronic waste. That’s the equivalent of about 2,272 Titanic-sized ocean liners, or one Titanic’s worth of e-waste produced every four hours. Of the year’s total e-waste, less than one-fifth (17.4%) was safely recycled, according to the 2020 Global E-Waste Monitor, a joint project of…
When it comes to periods, most menstruators want a quick, easy and painless method for dealing with their cycles. The less cleanup and waste, the better. Menstrual cups aren’t a novel idea, but they’ve hit a stride as more sustainability-minded consumers attempt to reduce single-use waste. According to a report by market research firm Facts…
Lots of companies are talking the talk when it comes to eco-friendly policies, but who is actually walking the walk? On this week’s episode of Yeah, That’s Probably an Ad, international editor David Griner and creavity editor Shannon Miller sit down with sustainability editor Kathryn Lundstrom to discuss the Sustainability Stars of 2022. These are…
Marketers have a problem: People don’t believe the claims they make on sustainability. Now, new landmark global guidance aims to solve this issue, giving brands a framework to ensure assertions they make around the environment are credible. The World Federation of Advertisers (WFA) has worked with global regulators and brand leaders to publish six recommendations…
Advertising’s central goal has always been to convince people to buy more stuff. But as the world hurtles toward environmental catastrophe, brands and advertisers have a crucial role to play in transforming the global economy to adapt to and mitigate the effects of climate change. Consumers endure a daily onslaught of advertisements arguing that simply…
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