Editor’s note: Today’s column is the fifth installment in Jonathan Hanson’s sustainability series. Brand equity is a term that sounds like it’s rooted in the world of finance. In some ways, it is, because it’s all about creating value on the perceived quality of a brand, regardless of the actual quality of the product or…
Snap Inc. is turning to augmented reality to raise awareness of plastic waste, starting in Germany. The company explained in a blog post Wednesday, “Plastic waste is one of the biggest issues when it comes to protecting the environment and nature. In Germany alone, 6.3 million tons of plastic waste are produced every year. The…
Cage-free eggs may seem like the humane choice–the term is widely used in advertising–but in truth, it means hens only have about a 1-square-foot space to move around in. Vital Farms, with its pull-no-punches attitude on proud display in a new campaign, shows just how cramped those quarters would be if it were translated to…
For better or for worse, the world of brand communications shapes the way we think about the world. And when it comes to climate change, the industry has a rather spotty track record. Major oil companies learned about what extracting and burning their products was doing to the environment more than 40 years ago. With…
When Bo Burnham released a song encapsulating the absurdity of middle-class existence while attempting to process all the concurrent crises of 2020, it’s unlikely he intended to create the soundtrack to climate doomism. “That Funny Feeling,” a song from the comedian’s hourlong special Inside, proved especially relatable, eventually becoming a popular TikTok sound used in…
To highlight the influence fossil fuel companies have in the financial world, The Co-operative Bank is urging people to move their investments from rival institutions to the British bank, which it claims offers a greener focus. In an initiative similar to that of Make My Money Matter, founded by filmmaker and Comic Relief co-founder Richard…
The global beauty industry is worth $511 billion. Yet even with the threat of climate change looming over everyone, sustainability issues still account for less than 6% of online mentions by beauty brands. On a hopeful note, that figure is actually a 47% increase over sustainability-related mentions compared to 2021. These are just some of…
There’s an ecological danger lurking behind our wardrobes. Every 25 minutes, an Olympic-sized pool of oil is used to make synthetic clothing. A new global campaign from the Woolmark Company reveals the hidden environmental impact of synthetic fabric, which is produced with crude oil and makes up about two-thirds of all clothing. Woolmark—a non-profit that…
California is no stranger to wildfires, but it has been predicted by many experts that they will only increase going forward due to the catastrophic consequences of climate change. Affecting everything from local wildlife and public safety to air quality and beyond, this is a major threat not just for the region but for the…
European energy company Vattenfall aims to create the first truly fossil fuel-free vehicle by 2025. It has been working alongside the Swedish manufacturer of electric motorcycles, Cake, on the long-term project–which has been given a demonstration using a glass cube filled with CO2 and “the cleanest dirt bike ever.” While the businesses are already developing…
Unilever is the latest business to fall foul of ad regulators for making “unclear” claims relating to the environment. Cleaning product brand Persil has been hit with an ad ban for a TV spot which ran in the U.K. as part of its longstanding “Dirt is Good” campaign. The ad focused on the product’s sustainability…
Last week, France made history as the first European country to ban fossil fuel ads. Part of President Emmanuel Macron’s pledge to reduce the country’s greenhouse gas emissions, the move will see companies face fines of up to about $100,000 (or 100,000 euros) for promoting gas products or energy derives from coal mining and hydrogen-containing…
British luxury car maker Bentley Motors and single malt Scotch brand The Macallan teamed up last year on a sustainability initiative focused on reducing their carbon footprints and changing how they source materials. The first product of that collaboration will be The Macallan Horizon, a limited-edition single malt whiskey in a novel horizontal bottle, which…
Since the dawn of the modern music festival, environmental sustainability has been a challenge for the sprawling events. At the iconic Woodstock Music and Art Fair in 1969, attendees left mountains of trash–the impacts of which are still visible at the site of the festival, decades later. So when experiential marketing firm Superfly launched its…
In its quest to save Gen Z from the environmental curse of fast fashion, thredUP has enlisted help from the fictional town of Hawkins, Indiana. Priah Ferguson, one of the scene-stealing stars of Netflix’s Stranger Things, has teamed up with the online resale platform for its new back-to-school campaign aimed at staging an intervention for…
Creativity has been called up. From creative directors to apprentice designers: All are needed. Storytellers, magic-makers, crafters and grafters, ideators and copywriters. Moments like these come rarely. For many generations, they may not come at all. But this time, it will be different, we will be different. Because we have been called. The world’s greatest…
Eco-friendly motorsport Formula E continues on an awareness track as the competition rushes to expand in an era of emerging sustainability requirements. The sport, which launched in Beijing in September 2014, is made up of 11 participating teams with a line-up of motorsport partners, which includes Jaguar, Porsche and Nissan. The sport, which completed its…
With extreme heatwaves becoming a common occurrence during the summer across Europe as the climate crisis escalates, the damage to the countryside from fires is devastating. With tinderbox conditions being created by record warm temperatures, any flame can start an emergency, which firefighters around the world are attempting to quell. In Greece, there have been…
Edelman will end its three-year relationship with South Africa’s Standard Bank Group, the public relations giant confirmed to Adweek. The breakup comes amid a longstanding controversy surrounding Standard Bank’s investment in the East African Crude Oil Pipeline (EACOP), a joint venture between TotalEnergies, the China National Offshore Oil Company (CNOOC) and the Tanzania Petroleum Development…
With health and wellness a major focus among consumers in recent times, plant-based British protein bar Perkier has released a campaign that shows how some people are going to extremes to be good to themselves. The three 30-second spots in the “So Good You Don’t Have To Be” campaign from creative agency 10 Days aim…
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