Oct 20

Your Brand’s ‘Net Zero’ Claims Are Nothing but Hot Air to Consumers

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Terms like “net zero” and “carbon neutral” are becoming more commonplace in advertising as companies seek to promote their climate credentials. So much so that a recent pop song adopted 120 “green” slogans as lyrics to prove the point. Unfortunately–as evidenced by the growing number of greenwashing accusations leveled at businesses–brands can’t always back up…

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