Nov 17

Be Honest About Which Causes Your Brand Can—and Can’t—Commit to

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It’s relatively easy and cheap to save a life. Around $4,500 per life if you support the Against Malaria Foundation, and even more of a steal at $3,500 per life if you support Helen Keller International’s supplementation program. So in principle, if we all gave as much as we possibly could to the most cost-effective…

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