After teasing a food waste-related spot with Brie Larson and Jon Hamm, Hellmann’s revealed a plot twist with its full Super Bowl ad this morning–the two actors are stuck inside comedian Pete Davidson’s fridge. After taking stock of his leftovers, the former Saturday Night Live cast member uses the actors-as-ingredients to make a ham and…
Netflix and General Motors are back in the Big Game–but this time together. The two brands teamed up for a 60-second Super Bowl ad featuring Will Ferrell as the newest lead in top Netflix series including Stranger Things, Squid Game, Bridgerton, Army of the Dead, Love is Blind and more, with GM electric vehicles heavily…
Supply-side platform Brand Advance, which focuses on linking supply from diverse media properties to advertiser demand, is giving advertisers the chance to measure and reduce the carbon footprint of their digital campaigns, thanks to its partnership with ad platform Good-Loop. Using Good-Loop’s green ad tag, which lets advertisers monitor in real-time, measure, track and reduce…
OpenX, one of the ad-tech industry’s biggest supply-side platforms, today announced that it’s reached net zero greenhouse gas emissions after cutting its footprint by 96%. The company worked with external experts from the Science-Based Targets Initiative, consulting group RSK, independent assessment group LRQA, carbon market solutions firm Climate Impact Partners and nonprofit The Climate Registry–all…
As regulators work to determine how to measure climate impact and incentivize emissions reductions, marketers are faced with a complex task: making behind-the-scenes climate work digestible for a general audience. While most people likely won’t venture into the weeds on where and how brands and agencies are shrinking their carbon footprints, understanding how emissions are…
If 50 people travel in an electric bus, the emission will be 11 times less than if they travel by electric car. It would also be 36 times less than if they travel by a fossil fuel-burning car. Those are statistics that were released by Swedish transport operator V?sttrafik, which has also commissioned a spot…
As the 100th Brussels Motor Show opened its doors from Jan. 14 to 22, auto executives convened beneath bright lights on the trade show floor to show off sleek new vehicles. Simultaneously, outdoor sites across Europe were covered in car advertising-but many of those marketing efforts were soon hijacked. From London to Berlin to Paris,…
For New Belgium Brewing, environmental stewardship has been at the center of its business since the beginning. But as the need for climate action becomes more pressing, it’s infusing that message into its flagship product, Fat Tire Ale. The beer, brewed by the Fort Collins, Colo.-based brewery since 1991, has an updated look, color, recipe…
Cannes Lions today announced the names of five recipients of its Sustainable Development Goals Lions funds. The nonprofits, chosen from last year’s Lion Award-winning charities, each receive nearly $50,000 (45,372 Euros) to support their work. The pot of money is the sum of all the entry fees from the 2022 SDG Lions. This year’s fund…
Ahead of the World Economic Forum at Davos taking place this year, environmental group Greenpeace released a visual campaign to highlight the hypocrisy it believes is taking place around discussions of the environment by people taking private planes to travel there. Each year, the Geneva, Switzerland-based event welcomes political, business and cultural leaders from around…
For creatives around the world, the idea of the multiverse truly is the gift that keeps on giving. Everything from b-to-b brands to the MCU has been tapping into the excitement and wonder that imagining the world through the shifting genres and scenarios of alternate realities can provide. Today, Acura is getting in on the…
Climate news is rarely cheery these days. The harm global warming is doing to the planet will take a lot of work to slow down and mitigate. With that caveat, we wanted to highlight a few of the bright spots from 2022 when it comes to the advertising industry’s response to climate change. Because amid…
Throughout 2022, agency leaders faced activists hellbent on holding firms accountable for the work they do for major polluters. In 2023, policymakers are joining the chat. Much of this year’s activity was seen at the Cannes Lions Festival of Creativity. The ad industry returned to the French Riviera for the first time since the beginning…
More people are buying pre-loved items as they make greener choices, but there’s a long way to go to fix the fashion industry’s climate ills. Between 2021 and 2022, brands’ adoption of resale grew by more than 300%, according to a report by resale platform thredUP, with dozens more apparel companies expanding their online stores…
Dell is unveiling a new proof-of-concept laptop that offers a glimpse at how gadgets of the future could be designed with electronic waste minimization in mind–if and when the company begins to mass-produce the type of easily repairable and recyclable components the computer contains. The prototype laptop is a new iteration of Concept Luna, the…
The Eiffel Tower is one of the world’s most famous monuments, but when it was constructed between 1887 and 1889, it was controversial and unpopular. Critics from the art world called the tower ugly and useless, and some worried it would collapse. If the glittering landmark of Paris were being built today, how might it…
As we enter December, we submit to the seasonal joys of steamy peppermint-laced drinks, claymation movies and observing hordes of people cosplaying the same jolly, reindeer-loving character. But this holiday, some brands are using the time to take a stand for the planet and urging a more mindful kind of consumerism. In a joint campaign,…
The first question David Hayman asks new people he meets is if they know where their pension money is held. Most say they don’t. If you’re reading this in the U.K., you might be surprised to learn that yours is most likely invested in fossil fuels, tobacco or arms. In the U.S., just 14 public…
As inflation reshuffles budgets, the nice-to-haves tend to land on the chopping block. And for about a third of U.S. consumers, that includes the sustainable products that cost a little bit more, according to a report from market research company Savanta. The report, which surveyed more than 12,000 adults from the U.S., U.K. and Canada…
The waste created by fast fashion is so staggering in scope that it’s nearly impossible to visualize. That’s prompting innovative brands to chart a new path forward–one that diverts fashion waste from landfill, instead using it to create a more circular, sustainable system. Brands such as SuperCircle, For Days and Evrnu are developing new models…
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