Hasta La Creative!

It’s Customer Contact Week and hundreds of people who are responsible for delivering better customer experiences are gathered this morning at the Renaissance Hotel in Austin. Neil Hoyne, chief strategist at Google, Wharton fellow, and author of Converted: The Data-Driven Way to Win Customers’ Hearts is this morning’s keynote speaker. “I get people to click […]

The post The Data-Driven Way to Win Customers’ Hearts appeared first on Adpulp.

This fall, led by younger consumers, we saw Black Friday online spending reach an all-time high of $9.8 billion in the U.S. While the saying “as the U.S. Consumer goes, so goes the economy” conflates spending with a healthy financial system, when we step back and take a closer look at the lives of young…

I don’t hear the words, “change agent” too often these days and that’s okay. Buzzwords never contain much value in the first place. But let’s not confuse the buzzy name for the work. The work of a change agent is to make a difference by recognizing what must change, and then having the chops and […]

The post Change Agents Are Always Needed, Even If They’re Not Always Welcome appeared first on Adpulp.

Once valued at a mighty $47 billion, WeWork has filed for Chapter 11 bankruptcy in New Jersey. Despite sinking billions into the business, majority investor SoftBank has cut its losses after a tough four years, exasperated by both post-pandemic working trends and the impact of rising interest rates on the commercial property market. In the…

Holding company agencies sprawl, rife with redundancies and complexity that leave clients with questions. While some of its competitors execute mergers to tackle that challenge, Omnicom Media Group (OMG) has found its own solution: the agency-as-a-platform (AaaP) model. Simply put, the group wants the market to view it as a platform–a multifaceted and flexible organization…

As the technology industry sheds headcount and trims expenses in response to a worsening economic forecast, digital publishers reliant on Silicon Valley ad spend–namely this week, Protocol and Morning Brew–have found themselves caught in the contraction. In October, as part of these new austerity measures, 34% of technology companies cut or paused their advertising budgets,…

With the recently announced merger of Essence and MediaCom, the formation of the technology layer GroupM Nexus and the formalization of Mindshare’s meshing with Neo, GroupM is in the midst of a big change. This extends to expanding its leadership team, and today it announced a new c-suite hire in Kathy Kline, who will join…

Dylan Williams, Droga5 London’s partner and chief strategy officer, has left the agency after five years. Williams joined the agency in 2016 from Publicis Worldwide where he was global chief strategy and innovation officer. During his time at the agency, he saw it acquired by Accenture Interactive and worked with brands such as Diet Coke,…

In January 2017, Wendy’s revolutionized brand twitter by turning their Twitter fingers into trigger fingers. A social media manager hit gold that day when the brand chose to respond to a Twitter user who, as Wendy’s playfully accused, “had forgotten refrigerators existed.” Now there are a few important things to note here. First, Wendy’s didn’t…

America is traveling again… for now. The Fourth of July weekend marked the highest rate of travel since the pandemic began, with just over 10 million people passing through TSA security checkpoints in America’s airports between July 1-5, and just over 40 million hitting the road, according to AAA–despite the national average for a gallon…