Nov 18

As Big Tech Tightens Its Ad Spend, Axel Springer Titles Feel the Impact

Posted in: Uncategorized

As the technology industry sheds headcount and trims expenses in response to a worsening economic forecast, digital publishers reliant on Silicon Valley ad spend–namely this week, Protocol and Morning Brew–have found themselves caught in the contraction. In October, as part of these new austerity measures, 34% of technology companies cut or paused their advertising budgets,…

Related posts:

  1. Olympic Bid Split Chicago, Local Agency In case you were unaware, the competition for the...
  2. Five Relationship Questions to Apply to Fix the Client-Agency Dynamic When it comes to the client briefing process, we are...
  3. On the Quest for Virality, Brands Fall Short When They Change Their Voice to Get Likes In January 2017, Wendy’s revolutionized brand twitter by turning their...
  4. Why You Can’t Do Strategy Without Innovation In business, and in marketing and advertising, the word “strategy”...
Tags:
No Responses to “As Big Tech Tightens Its Ad Spend, Axel Springer Titles Feel the Impact”

Post a Comment