Children are often advised to be patient. While patience certainly has its benefits, a new spot from New Balance highlights the value of seizing your moment. Titled “Impatience Is a Virtue,” the 30-second ad produced with New York-based full-service marketing agency VMLY&R was filmed in the United States, United Kingdom and South Africa. The featured…
On March 11, 2020, the NBA indefinitely suspended the season after a player tested positive for Covid-19. It was a frightening moment that sent shock waves across the nation. Other leagues quickly followed the NBA, leading to a standstill across professional sports. Countries around the world were imposing strict and immediate lockdowns on all facets…
Whether it’s a backdrop or a major driving force in our lives, music plays a big role in the human experience. But not everyone has the same access to music education and exposure. Realizing this, Brazil’s Heli?polis’ symphony orchestra, or Sinf?nica Heli?polis, joined forces with Hungry Man Productions to make headlines in a country obsessed…
If you’re a millionaire musician with several homes and your own pub, what would you spend your money on next? Well, if you’re British singer and songwriter Ed Sheeran, you might become Ipswich Town soccer club’s newest shirt sponsor. Announced on May 7, the musician–who is a lifelong fan of the club–paid for the cryptic…
Nike celebrates play over competition with its “Play New” campaign, showcasing elite athletes–and one Grammy winner–trying something new and failing majorly. Created in collaboration with agency Wieden+Kennedy, the one-minute spot features basketball star Sabrina Ionescu, sprinter Dina Asher-Smith, and Paralympian track and fielder Blake Leeper as they each attempt a sport outside of their wheelhouse….
Clorox is now the official cleaning and disinfecting product partner of the National Hockey League under terms of a multiyear North American partnership revealed Thursday. The puck drops on the pact with the 2021 Stanley Cup Playoffs, which are set to begin later this month, and it includes marketing and product integrations in support of…
Branded events and pro sports with a limited number of fans in attendance are back. This Sunday, the NASCAR Cup Series rolls into Darlington, South Carolina for The Goodyear 400. It’s also NASCAR’s Official Throwback Weekend and while this adds a festive nature to the race, the reality of COVID-19 (and the need for widespread […]
The post Speed Up, It’s Time for the Goodyear 400 at Darlington Raceway appeared first on Adpulp.
The National Football League turned to Chromasspring founder Grant Tucker and Instagram to revive an NFL Draft tradition this year: Booing commissioner Roger Goodell. This past weekend’s draft hosted a limited number of fans due to the pandemic, while the 2020 NFL Draft was all virtual for the same reason. The augmented reality lens automatically…
In a new campaign launched today, direct-to-consumer personal care brand Glossier has teamed up with several stars of the WNBA to unveil two new products in its Body Hero line: the Exfoliating Bar and Dry-Touch Oil Mist. The campaign revisits the Body Hero concept that Glossier first developed for the launch of the product line…
First, the National Basketball League partnered with Clorox. Now, Major League Baseball is getting in on the disinfection game, announcing a partnership with Lysol. The multiyear deal comes almost a week before the league’s World Series championship, aiming to “reinforce and promote healthy habits and disinfection protocols for the league’s players, staff and fans,” the…
The winners of the Second Annual Hashtag Sports Awards Presented by Budweiser were revealed Thursday. The awards recognize excellence in fan and consumer engagement across sports and entertainment, and the winners will be saluted with a digital experience Thursday leading up to the Fifth Annual Hashtag Sports Conference, to be held virtually Oct. 20 through…
Even though it carries fewer passengers per day than the stadium that bears its name actually holds, Allegiant Air is a known brand nationwide. A leisure airline that predominately serves smaller markets, Allegiant made a big marketing bet before the pandemic, securing the naming rights to the Las Vegas Raider’s stadium. A year later, it’s…
The Philadelphia 76ers, the first team in the National Basketball Association to score a jersey deal (and one of the most popular basketball franchises on social media in 2019), recently promoted two women in its executive leadership ranks. Former CMO Katie O’Reilly will start her seventh season with the 76ers as CRO (after her maternity…
Nike’s esports strategy focuses on three things. A region: China. A game: League of Legends. And a mission: player health. The athletic apparel brand’s first esports ad, created by Wieden+Kennedy Shanghai, packages this strategy into a 90-second energy-fueled bootcamp dubbed Camp Next Level. In the ad, professional players for the League of Legends Pro League…
One of the less publicized aspects of stadiums prohibiting live audiences is the sticky situation it creates for sponsors and professional teams. Sponsoring brands with signage inside ballparks are paying for eyeballs, after all, and the teams are dependent on getting those payments. In this respect, the Boston Red Sox, who play in the 108-year-old…
In one of the weirdest Major League Baseball seasons ever in which teams played 60 games in just 66 days, pitchers no longer hit and extra-inning games started with a runner on second base, MLB kicked off its postseason with a campaign that celebrates what might be the biggest departure from tradition yet: a 16-team…
Miraculously, football is back. With it comes the return of sports betting, which has become a multi-billion dollar industry since a 2018 Supreme Court decision allowed states the ability to legalize sports gambling. The NFL’s arrival has meant companies like FanDuel, one of the largest sports betting and daily fantasy brands in the world, have…
Politics is such an ugly sport, unlike baseball. Baseball is life-sized chess with cleats. Baseball is also America’s pastime, and politics is not. Politics is America’s wasteland. And politics in a presidential election year is even worse. All of which leaves the American public hungry for something good, something original, and something fun. Something like […]
The post Political Ads Get Properly Skewered By A Major League Baseball Team appeared first on Adpulp.
Key Insights: In a pandemic, tracking ROI isn’t an exact science, so marketers need to get creative. Brands don’t always need to buy inventory. Sometimes they can make their own. Minutes into a hockey match between the Las Vegas Knights and the Colorado Avalanche, fans were treated to a special reminder from the stadium’s speakers:…
The Covid-19 pandemic has led to an unprecedented 2019-2020 NBA season. As the league suspended basketball for three months beginning in March, then instituted a phased return of teams to play within an NBA Bubble at Walt Disney World, teams had to rework their marketing strategies to digitally reach quarantined fans. The Milwaukee Bucks, who…
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