The National Basketball Association began producing and livestreaming a series of live shows for its 13 million followers on TikTok during the NBA Finals, and that momentum continues for the NBA Draft Thursday (July 29). State Farm presented a livestream Wednesday hosted by Jason Zone Fisher and Alexis Morgan and featuring presumptive draft picks Jalen…
The Tokyo Olympics are not immune to the decline in ratings that have plagued other major sports and entertainment events during the past year, with the Games’ early primetime ratings down approximately one-third compared to the 2016 Rio Olympics. Friday’s opening ceremony was watched by around 17 million U.S. viewers, a figure that includes audiences…
Last week, the 2020 Olympic Games kicked off in Tokyo with all the pomp associated with planet Earth’s premier athletic event. For anyone who’s watched the Games before, it was all familiar: the fresh-faced athletes, the spirit of competition and, of course, the brands. A who’s who of blue-chip behemoths including Coca-Cola, P&G and Visa…
Episode three of Adweek’s newest series, The Most Powerful Women in Sports, features Julie Uhrman, co-founder and president of Angel City FC, an Los Angeles-based National Women’s Soccer League franchise rolling out next spring. Uhrman spoke with Adweek’s chief content officer Lisa Granatstein about the deeper meaning and mission behind Angel City FC. Think FC…
Amazon has followed the lead of Hollywood actor and co-owner of Wrexham Football Club Ryan Reynolds in sponsoring a lower league soccer team in England, with Amazon’s Prime Gaming replacing Burger King as the sponsor of Stevenage FC for the next two years. For a club in the fourth division of English soccer, to gain…
Olympic athletes aren’t the only ones who have been counting down the days until they finally get their moment in the spotlight after the pandemic postponement. NBCUniversal’s year-old streamer, Peacock, has also been eagerly awaiting the chance to make its own splashy debut at the Tokyo Games. The fledgling service had its national launch a…
With the Olympics underway, retailer Dick’s Sporting Goods has released a wide-ranging campaign that continues its message of empowering women athletes in local communities across America. Created by agency 160over90, “There She Is” features several women as they participate in their chosen sports set to the classic Bert Parks song of the same name. The…
Indians are not Cleveland’s mascot. On Friday morning, Cleveland’s Major League Baseball team replaced the Native American moniker and imagery it had used since 1915 and adopted a new identity. It followed a decision by the National Football League’s Washington, D.C. franchise to remove an offensive name and Native imagery last year. A video posted…
The Tokyo Summer Olympics finally kick off today after a year-long delay, but fans of men’s basketball seeking to stream the Olympic Men’s team’s match-up against France on Sunday may find themselves bumping up against a paywall when they look to tune in. That’s because Peacock, which is making a wide swath of its Olympics…
The U.S. Women’s National Soccer team picked an unexpected announcer to formally name the athletes who would compete for Olympic Gold at the Tokyo Olympics. In fact, he was an entirely fictional one. During a video segment on the soccer team’s social channels, Ted Lasso–the charming and occasionally clueless soccer coach played by Jason Sudeikis…
As the 2020 Olympic Games kick off in Tokyo today, Eurosport and Discovery+ are rallying fans behind the athletes who have no home crowd: a team of refugees. The International Olympic Committee (IOC) formed the Refugee Team in 2016, with the aim of changing negative narratives about refugees by spotlighting them on a world stage….
Ahead of the new season of Formula 1 beginning at Silverstone in the U.K. on July 18, the cars have been given an overhaul in the design of their livery to highlight a new era and which will aim to increase the spectacle of the high-speed motorsport. The new design from Wieden + Kennedy London…
Xfinity wants to hear and see TikTok creators’ takes on “Bugler’s Dream,” the anthem of the Olympic Games. Its spot, “The Song,” will air nationally ahead of the Opening Ceremony Friday (July 23) and through Aug. 8. It depicts people humming the iconic seven notes of “Bugler’s Dream.” The Comcast brand–which will provide electronic home…
With the explosion of streaming services in recent years, not only are there more ways to watch live sports than ever before, but also a greater variety of rights for various platforms to snap up. Media companies’ streaming services have been prominently included in several huge sports deals struck this year, including the National Football…
With the Tokyo Olympic Games set to officially start, Team Great Britain (GB) has become the first to adopt non-fungible tokens (NFTs) featuring the athletes’ previous achievements, which can be purchased through a dedicated store. The collectible digital items, minted within the blockchain to make them unique, will be sold to allow fans of Team…
Are marketers ready to meet skateboarders as they smoothly glide and defy gravity through the curved walls of constructed tracks for their Summer Olympics competition? “The IOC certainly thinks so,” Basia Wojcik, vp of sports at development and brand marketing agency The Marketing Arm, told Adweek. “Skateboarding is one of a handful of new sports…
British food company KP Snacks has debuted its campaign for a new cricket tournament, The Hundred, after it was previously criticized for being allowed to sponsor the competition. The owner of snack brands including Tyrells, Hula Hoops, PopChips and McCoy’s is the official partner of The Hundred, a 100-ball competition from The England and Wales…
For the past several Olympics, NBC Sports has often heard the same complaint from audiences, unhappy that many of their favorite events–including the opening ceremony–were only shown on a time-delay, sometimes several hours after they occurred. That all changes during the Tokyo Olympics, as the company is utilizing its entire linear, digital and streaming portfolio…
Shining a light not only on the success but also the adversity experience by native Ecuadorians, Cerveceria Nacional’s Pilsener brand is getting in touch with what makes Ecuador such a special place by focusing on some of its most heroic citizens in its current campaign, #Ecuatorian?zate. Created in partnership with the agency Fantastica and produced…
When it comes to our workplaces, we encourage individuals to speak up. Yet many of us are bystanders watching things happen. The bystander effect can also be true of brands. When systems and processes are broken, there is a huge opportunity for brands to step up as diversity, equity and inclusivity (DEI) advocates. With the…
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