Adidas, known for bridging the gap between style and sport, has announced an incredible partnership with Soul Cap. The mission of the London-based startup is to make “swim for all” with a focus on accessibility, particularly when it comes to Black swimmers struggling to protect their hair in the water and experiencing discomfort using swim…
Adidas, known for bridging the gap between style and sport, has announced an incredible partnership with Soul Cap. The mission of the London-based startup is to make “swim for all” with a focus on accessibility, particularly when it comes to Black swimmers struggling to protect their hair in the water and experiencing discomfort using swim…
It’s hard to believe the NBA preseason is almost here, but ESPN is ready for Thursday’s tip-off with a new global creative brand identity for all on-air NBA coverage across all screens and platforms. The WNBA and G League are included in the new aesthetic, marking the first time the collection of NBA brands will…
For most people, being an adult entails doing things you don’t want to do. Dishes need cleaning. Lawns need mowing. Floors need sweeping. To help lighten the load of responsibility, Coors Light is offering to do people’s laundry throughout the college football season. The beer brand has teamed up with Tide Cleaners, a national laundry…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment, from a Ryan Reynolds Mint Mobile stunt to a new beverage from Red Bull. Morsel #1: Ryan Reynolds infuses Mint Mobile with AriZona tea style price savings (sort of) A can of AriZona Iced Tea has been $0.99…
The National Football League left everything on the field for Hispanic Heritage Month. It recognized Latino and Hispanic coaches, players and executives. It teamed with community organizations including the Hispanic Heritage Foundation and Hispanic Alliance for Career Enhancement. It partnered with celebrities, clothing designers and its own teams to reach underserved audiences. Then, on social…
On this week’s episode of the Most Powerful Women in Sports podcast, South Carolina’s Dawn Staley likely needs no introduction. The Olympic gold medalist and Gamecocks head coach joined Adweek’s senior TV reporter Mollie Cahillane to talk about inequity in the college game, Brittney Griner’s wrongful detainment in Russia, her brand partnerships and the future…
The best professional soccer–pardon us, football–from Spain is coming to Snapchat following a global partnership between Snap Inc. and LaLiga. Snapchatters will have access to behind-the-scenes content, historic archives, saves of the year, top goals and weekly game highlights from the league, as well as Bitmojis, lenses and stickers from the application. Alejandro Arenas, who…
DirecTV and youth sports partnership platform LeagueSide have teamed up with Olympic gold medalist and pro soccer player Sydney Leroux to help grow sponsorships for young athletes across the U.S. In the campaign, Leroux goes undercover with a beard, hat and fake curls as a new skills coach of a girls’ soccer team. As she…
In the lead-up to the FIFA World Cup 2022 taking place in Qatar, digital sports brand Overtime and media company Footballco have teamed up to offer a branded content service for advertisers. The partnership, which includes Visit Dubai, will maximize the global audience opportunity around the world’s largest soccer event. The strategic partnership between the…
As cryptocurrency brands raced to make the biggest marketing splash a year ago, one company in the space is happy with its decision to steer clear of the multimillion marketing bandwagon at the time. “If you look back at last year, there were a lot of crypto companies, a ton of marketing, Super Bowl ads,…
As Hispanic Heritage Month kicks off, our social media feeds are flooded once again with messaging and campaigns from brands wanting to show up as an ally to the community. The National Football League (NFL) decided to celebrate and honor this month by tweeting an image for their “Por La Cultura” campaign. Both NFL fans…
After six months of planning, The New York Times has finally brought ads to The Athletic. When The Times acquired the subscription sports publisher for $550 million in January, along with its 1.2 million paid subscriptions, it also gained a website that attracted 4 million monthly readers in 2021–but had not run a single advertisement…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: The Piccadilly Lights go dark for the Queen Piccadilly Lights Yesterday, the media owners with space on the iconic Piccadilly Lights, which is operated by Ocean Outdoor, suspended all commercials showing on the screens and came…
Welcome to the 2022 National Football League season, when brands begin their slow march through the schedule toward the big payoff at Super Bowl 57. The biggest game in all of sports marketing is just beginning. In 2021, more than 25 million people watched the NFL’s Thursday night kickoff game. That made it the seventh…
Wendy’s is going all in on college football season in a campaign whose goal is to highlight the limited reintroduction of the Pretzel Pub Bacon Cheeseburger. The brand enlisted former college football star (and current NCAA commentator) Reggie Bush to lead the play for the temporary menu item. Wendy’s debuted the specifically descriptive, if awkwardly…
The WNBA headed into the playoffs in 2022 with its most-watched regular season in 14 years. As the longest-tenured women’s sports league in the country, it boasts elite talent, draws hundreds of thousands of viewers per game and raised $75 million in capital in February in its first-ever funding round. However, despite the exponential growth…
University of Texas football coach Steve Sarkisian received a six-year deal worth $34.2 million when he was hired on Jan. 2, 2021. The school’s athletic department brings in over $200M per year. College sports is big business in Texas and across the nation, which is news to no one. What is noteworthy today is the […]
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No one looks perfect after a gym workout, something that perhaps has not translated into advertising in the past. Through its communications, sports apparel firm Gymshark aims to counter that mistruth, which it continues with its latest campaign “Look Good, Lift Ugly” as it seeks a new social media lead. The campaign begins September 5…
Premier League soccer club Manchester United is set to strengthen its marketing and communications teams with the hiring of two high-profile brand stewards from the respective worlds of car racing and the Olympics. Ellie Norman, the former Formula One (F1) global director of marketing and communications, has joined as the club’s chief communications officer. In…
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