Dwayne “The Rock” Johnson and business partner Dany Garcia, alongside investment firm RedBird Capital, announced today that they’re buying substantially all the assets of Alpha Entertainment, parent company of the XFL, for $15 million. The league, which WWE president and CEO Vince McMahon launched in 2001, initially lasted just one season and lost an estimated…
Basketball superstars Chris Paul, Carmelo Anthony and Dwyane Wade have launched a fund to support the Black community, and plant-based protein brand Beyond Meat has signed on as one of the first partners of the nonprofit group. Los Angeles-based Beyond Meat, a major player in the faux meat category, has a close, ongoing relationship with…
A lot of NFL fans have strong opinions when it comes to the new name and logo for the former Washington Redskins. After the franchise–temporarily known as the Washington Football Team–announced in July that it would drop the controversial name it has held since the 1930s, social media was abuzz with ideas. Some hoped the…
After months of yearning to see basketball players take the court again, NBA fanatics will finally get their wish answered when the sport returns tonight. Coinciding with the NBA’s long-awaited return is the debut of Nike’s third film in its empowering “You Can’t Stop Us” campaign, which has fed on fans’ and athletes’ craving for…
Changes are coming for the Chicago Blackhawks–but the team’s name isn’t one of them. Today, the Illinois-based NHL team announced a number of initiatives and new policies that came out of an “ongoing dialogue with local and national Native American groups.” The most notable of those changes is that from now on, the organization will…
After an excruciatingly thorough 18-month process, the highly-anticipated 32nd National Hockey League franchise’s name and branding finally dropped last week with a thunderous cinematic trailer. And within 24 hours, the Kraken became the NHL’s best-selling expansion team. Fanatics reported it sold 50% more in merchandise than the previous high set in 2017 by the Vegas…
It’s a good thing Dr. Anthony Fauci has a secure job heading up the National Institute of Allergy and Infectious Diseases, because Major League Baseball won’t be signing him anytime soon. On July 23, fans will recall, the revered physician and pandemic authority jogged out to the mound at Nationals Park in Washington, D.C., and…
Despite living and playing inside The Bubble–the now ubiquitous term for the NBA’s socially distanced campus on Disney property in Orlando, Fla.–the National Basketball Association is finding new ways to put fans courtside. Virtually, at least. The NBA announced today a partnership with Microsoft and its Teams videoconferencing platform to welcome at least 300 fans–…
For now, the Washington D.C.-based Washington Redskins will be known simply as the Washington Football Team. Sports fans and activists alike have been breathlessly anticipating the new name of the franchise ever since it announced in July that it would drop the controversial name. On Thursday, the team finally made its move–at least temporarily–and rebranded…
After a four-month hiatus, the NBA will be back next week–with a strict set of regulations to limit the risk of Covid-19 spreading among players and coaches–to finish out the 2019-2020 season at the ESPN Wide World of Sports Complex in Orlando, Fla. In a celebration of basketball’s return, Michelob Ultra, the NBA’s new official…
Pro sports are back. Baseball, football, and basketball are all lining it up. Along with racing, golf, tennis, et al. Athletes need the competition, and fans need something to distract them from the daily ravages of the pandemic and consequent economic fallouts. The teams and leagues also need TV revenue. On June 4, the NBA’s […]
The post Same Game, Fewer Teams, One Venue, and No Fans Anywhere To Be Seen appeared first on Adpulp.
Sports fans may be inclined to temper their excitement–after all, nothing in 2020 has gone as scheduled. But believe it or not, professional sports are beginning their crawl back toward normalcy. With exhibition games underway for both the NBA and MLB, by next week sports fans will find an oasis in an otherwise long drought:…
Major League Baseball’s shortened season, with no fans in the stands, begins this week. But, not in Canada. Nevertheless, the game must go on. And the beers must be served. With fans limited to watching their favorite teams from home, Bud Light is highlighting local beer delivery and driving viewers to www.budlight.com/delivery. Viewing sports on […]
The post Are You Ready To Play Ball? Not Everyone Is Ready, But Bud Light Is appeared first on Adpulp.
Baseball’s back. Nearly four months later than originally planned, Opening Day is finally happening this week, much to the relief of sports fans who’ve been struggling to fill a baseball-shaped void in their souls since late March. In a spot released today, Bud Light offers an ode to those fans, and to the hobbies they’ve…
Sports, race, and politics are all mixed up today and the new stew isn’t the best gumbo Americans have ever tasted. The WNBA is in the middle of the action. The WNBA 2020 season will include a devoted platform led by the players that will aim to support and strengthen both the league and teams’ […]
The post WNBA Connects with Today’s Social Movements and A White Lady Doesn’t Like it appeared first on Adpulp.
Doritos is putting America’s quarantine talents to the test with a new advertising challenge, and it’s certainly a chip off the old block. For 10 years, Doritos encouraged aspiring filmmakers to “Crash the Super Bowl” by creating a 30-second commercial for the most-watched television event of the year. And while the snack brand has retired…
The reckoning and redemption of brands with racially charged and objectionable names has not been limited to the world of sports or syrup in the United States. The Edmonton Eskimos announced last Wednesday that it would be accelerating its review and research of the Canadian Football League club’s name, which has reportedly gone on for…
The NFL’s Washington, D.C. team announced today it would change its name from the Washington Redskins. “We will be retiring the Redskins name and logo” at the end of a review period that began July 3, the team said in a statement posted to Twitter this morning. Team owner Dan Synder and coach Ron Rivera…
For Queer Eye’s fifth season, the Fab Five traveled to Philadelphia to work its pure, heartwarming magic on the City of Brotherly Love. To promote the new season, which debuted on Netflix earlier this month, the makeover show’s stars lent their talents to one of Philadelphia’s best-loved residents: Gritty, the unpretentious fluffy orange mascot of…
While deprived basketball fans were tuned in on ESPN this evening to eagerly watch the NBA’s schedule release special, they were met with a harrowing yet hopeful message straight from the league. “The truth is racism is everywhere,” NBA’s new 60-second spot starts off with, displaying a montage of clips, photographs and newsreels from the…
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