Ever since Elon Musk decided to buy Twitter, accessibility advocates have been preparing for the possibility that the platform’s Accessibility Experience Team would suffer losses. Many were hopeful that someone, literally anyone, with power at Twitter would make a strong enough argument to the new chief twit about the importance of access and save the…
LISBON–Code and Theory founder Dan Gardner and Social Media Week founder and chair Toby Daniels, a former Adweek employee, are launching a media company with 28 other founders next year called ON_Discourse. Together, the founders make up a decentralized autonomous organization, called a DAO. DAOs have no central authority and, as a result, ON_Discourse members…
It’s only been a few days since Elon Musk declared that “the bird is freed” upon closing on his acquisition of Twitter–and already he has started to change the company from the inside out. From pending layoffs of a quarter of the staff to the leak that the company is planning to charge $19.99 for…
The sharing of online passwords and pin codes between friends has become a trend that aims to prove trust–a token gesture that can go dramatically wrong. According to The Cybersmile Foundation, which tackles incidents of digital well-being and online abuse, approximately 800 people each year use its help and support services for issues related to…
With the U.S. midterm elections fast approaching, MTV Entertainment Group wants its viewers to get ahead of the poll lines and vote early. Today is Vote Early Day, the MTV-declared national holiday that began during the 2020 presidential election to educate viewers about early voting before Election Day. But there was more to it: MTV…
The Caribbean, often mentioned in global communications as an “attachment” to Latin America, is a massive archipelago that stretches just about 106,300 square miles between North and South America. The region boasts cultural vibrancy, spanning many different influences from around the world. As the region continues to play a role in global business, the purchasing…
When marketers need help reaching their target audience on social media, it can be challenging to make content that doesn’t look too much like an ad. That’s where programmatic company Spaceback comes in. When it comes to content marketing, Spaceback knows how hard it can be for advertisers to create the perfect social display that…
The Internet can go from promised land to hell hole in a quick minute. We the people who spend way too much time scrolling and clicking through the digital morass (in order to find meaningful connections, community, and an audience) know this to be true. Academics, doctors, and journalists know it to be true. Even […]
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Like many, the drama around Don’t Worry Darling, the new film directed by Olivia Wilde, drew me in quickly. Everywhere you look, whether it’s online, on Twitter and of course on TikTok, you’ll find the sordid details, trying to untangle a web of fact and fiction. The behind-the-scenes drama is garnering a lot of attention….
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: DraftKings wants tennis fans to smell like balls DraftKings is venturing from sports betting into … fragrances? That’s right, the digital entertainment brand teamed up with VaynerMedia to launch Love Love, a limited-edition fragrance that users…
Bipartisan senators advanced an updated bill today that, if passed, changes how small publishers seek fair compensation from tech giants that make billions off their content. The Journalism Competition and Preservation Act (JCPA) emboldens publishers to negotiate what’s deemed fair market value for the content they’ve produced and distributed. When two local newspapers are shuttering…
Sex might sell, but the truth is for sexual wellness brands, it doesn’t. That’s the issue facing a growing number of pleasure producers, which are accusing platforms like TikTok, Google and Facebook of censorship. Among them is Lelo, a Swedish-founded brand that sells vibrators, Hex condoms and more across 160 markets. Billed as the “Apple…
At the start of summer, Unilever’s 40-year-old British snack food brand Pot Noodle chose the revolutionary stance of partially dropping the iconic plastic packaging which is being promoted using an unusually honest campaign describing the previous product as “crap.” The brand has now adopted the name “Lost the Pot” and the messaging through online and…
Before there was Facebook, there was MySpace, once the world’s most dominant social networking company. In the summer of 2005, one of the biggest deals in internet history made headlines when News Corp, Rupert Murdoch’s media empire, acquired MySpace for $580 million in cash. In the business realm, it seemed that with the backing of…
Coffee culture is strong on TikTok and Instagram, making them the ideal playgrounds for advertisers hoping to connect java brands with eager fans. But when paid social platforms updated their privacy policies, making it harder for Wandering Bear to physically find its caffeine-loving audience, the cold brew brand found that leaning on the algorithm was…
The social publisher ATTN:, which specializes in creating content specifically for consumption on platforms like Facebook, Instagram, YouTube and TikTok, announced the launch of its in-house creative agency on Thursday morning. The agency will open a third line of business for ATTN:, which currently generates revenue through brand partnerships and production studio offerings. The publisher…
A new class of social media managers is adopting a vernacular that diverges from the mother tongue of advertising: They’re snarky, making their jobs as corporate employees part of the bit and sometimes criticizing the brands they’re being paid to promote. Consider a few examples that have each been liked and viewed thousands of times…
Chao Williams knows how to turn conversations into ads. The creator approaches strangers on the streets of New York to ask questions like “Where are you going?” “What drives you in life?” and “What would make today a 5-star day?” And if Williams didn’t have a branded microphone in his hand, you probably wouldn’t know…
When your passion becomes your profession, it’s easy to feel like you’ve won the proverbial lottery. But what happens when you aren’t afforded the luxury of signing off at the end of the day? It’s the perfect digital storm: For consumers, the immersive nature of gaming makes it the ultimate form of escapism. For game…
The Washington Post once made headlines with its early adoption of TikTok, but its Instagram strategy–a platform whose growth will ultimately lead to driving subscribers–could soon steal the spotlight. The official Washington Post Instagram account just surpassed 6 million followers–and it gained 1.2 million of those followers in the last 12 months, according to Travis…
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