Ricky Sans is the first to admit his career path has been “curved,” not straight. But with a passion for “disruptive” content and a naturally funny disposition, his trajectory from rock stardom to BuzzFeed producer and Instagram’s head of memes makes perfect sense. It all comes down to a desire to create, which has carried…
LTK, the platform that underpins a large portion of the creator economy, is transforming into a standalone ecommerce platform with the help of its new agency of record, Deloitte Digital, and it wants to let the mass market know. It edged toward that goal today by launching its first national ad campaign. Earlier this year…
Social media is more than just an avenue for chatting with friends. It’s a way to connect with and shape the world around us with original content that resonates. Meet Adweek’s second annual Creator Visionary Awards honorees–innovators and influencers who have unlocked the limitless potential of the digital space. This year’s winners, selected by a…
No one connects with an influencer’s audience better than that influencer. For students of old-school marketing and advertising, it might seem odd to include someone who gained 20,000 TikTok followers by posting cat videos as part of a marketing campaign. But no one else reaches those 20,000 followers in that way, and about that topic,…
A Steve Aoki stage performance can involve many things. Stunningly elaborate visual effects. Strobe lights. Cake throwing. A collection of unconventional elements held together by a seasoned performer with a passion for giving fans an invigorating experience. But when the Covid-19 pandemic halted in-person events for nearly two years, the world-renowned DJ, producer, record executive…
In light of afrobeat artist Burna Boy making history today as the first Nigerian to headline and sell out Madison Square Garden, Twitter has unveiled the #AfricaToTheWorld hashmoji to spotlight African influencers and voices who impact their community. Like Burna, Twitter is highlighting Africans who are their community’s “firsts” and how they’ve made a mark…
In January 2022, I had a miscarriage at 10 weeks along. The farther removed I get from that horrific month, the more I’ve opened up to others. The more people have told me they’ve been through it too. In the first few days after getting the news, my social media feeds were still filled with…
With maverick entrepreneur Elon Musk owning Twitter, the future of the platform is anyone’s guess. Musk’s stated plans for Twitter, under the banner of free-speech, include adding new products, making algorithms open source and defeating the spam bots. Whether that makes a more palatable platform for users and advertisers is as unpredictable as his timeline,…
The billionaire Elon Musk has bought Twitter. As an outspoken freedom of speech proponent, Musk has frequently criticized Twitter’s moderation and the way he believes Twitter to limit freedom of speech at the expense of global society. His purchase of Twitter and its becoming a private company begs questions about the future of the platform,…
To give original content on its platform more visibility, Instagram is making some changes to the algorithm that controls its ranking system. An Instagram spokesperson said the updates to the ranking algorithm will make users’ feed less likely to recommend reposts of Reels and accounts with content filled with reposts from other users. Head of…
On Tuesday, Twitter released its Q1 2022 Inclusion, Diversity, Equity and Accessibility (IDEA) report. It says the platform is on track to meet its TweepForce five-year goal of having more diverse talent at the company. The company believes it can meet these milestones a full two years early. The platform also announced two new plans…
A new partnership with Snap has given more than 40 news publishers a rare opportunity to ask its coveted Gen-Z audience, “How do you do, fellow kids?” When it launches officially Tuesday, the program, called Dynamic Stories, will give news media companies access to the Discover feature of Snap, providing the publishers entr?e to a…
There was a moment in 2021 when the fate of scripted network comedy seemed a little shaky. Watercooler talkers like Succession and Mare of Easttown kept cable dramas on top, while longtime fan favorites Brooklyn Nine-Nine and Black-ish prepared for their final seasons. For the first time in 50 years, NBC–once a leader in prime-time…
The influencer marketing space has radically changed over the past two years. Before 2020, influencers represented a small share of many companies’ partner marketing efforts. Then, when the Covid-19 pandemic hit and knowledge workers shifted to remote work, some brands found it difficult to create their own content. At the same time, emerging influencer platforms…
Meta has made it clear it’s prioritizing its short-form TikTok competitor, Reels. Yet, so far, advertisers are not committing with such vigor. In Meta’s fourth-quarter earnings call, CEO Mark Zuckerberg said Reels is one of the company’s investment priorities, emphasizing that the short videos will transform Facebook and Instagram and help the company grow. But,…
Conversations are powerful. They lead to incredible innovation, problem-solving and creativity, and add to the richness of our lives; they can challenge misunderstandings and deceit. Ultimately, conversations can be the antidote to problems when people truly seek to listen, learn and understand. Great things happen when people connect and share ideas. By removing barriers, whether…
Before the Super Bowl on Sunday, Michoacán Gov. Alfredo Ramirez Bedolla boasted about the state’s avocado sales on Twitter, writing that “regardless of who wins the game today, the avocado produced in Michoacán is already the real winner of the night.” Solamente en febrero, se espera una venta de aguacate por 350 millones de dólares. […]
The post Supply of Avocados from Mexico Cut Short by U.S. Dept. of Agriculture appeared first on Adpulp.
Remember Second Life? Facebook didn’t buy it, but now the social networking behemoth wants to become it. This is not a joke. Facebook has changed its company name to Meta. The word ‘Facebook’ now refers to just the social networking application and site. Meta was chosen as the new name because it points to Mark […]
The post Facebook Rebrands, The Company Is Now Known As ‘Meta’ appeared first on Adpulp.
Are we, the people, adrift in a sea of digital flotsam? Joseph Bernstein, a 2021 Nieman Fellow, has written a thought-provoking piece for Harper’s. He believes we are profoundly misinformed about social media’s role in keeping us misinformed. Bernstein points to a 2019 Pew survey, showing that half of Americans think that made-up news/info is […]
The post Are We Profoundly Misinformed? It Must Be Someone Else’s Fault appeared first on Adpulp.
ShoutLA conducted an interview with Bre Fernandez, senior copywriter at BBDO NY and co-founder of BreakingAD—an Instagram account that helps introduce creative people to the ad agency business. During the interview, she opens up about her childhood and how it shaped who she is today: Can you open up a bit about your work and […]
The post Dear Highly Acclaimed Copywriter, Bre Fern Is Going To Outwork You appeared first on Adpulp.
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