After two years of accelerated ecommerce adoption, it’s safe to say that the retail consumer experience (CX) will continue to evolve at a blistering pace in 2022. But how will 2022 differ from the previous two years? In a word: complexity. At the height of the pandemic, when stores were closed and vaccines weren’t yet…
Norwegian supermarket chain Coop is to be exposed by a conspiracy theorist named Rob who wants to get to the truth behind the country’s co-operative. This campaign, from creative agency Anti, follows the investigation being led by the paranoid American who wants to know how it is possible for a shop to be owned by…
British retailer Bensons for Beds has handed its eight-figure media planning and buying contract to the7stars as the company begins a three-year growth strategy. Backed by European retail sector investor Alteri after it was brought out of administration in 2020, the bed and mattress retailer currently owns 179 stores across Britain, as well as running…
The topic of breast health and its correlating imagery remain fairly taboo–and in some cases, outright banned–within marketing and media. However, sportswear giant Adidas is boldly tackling the issue with a campaign for its reengineered line of sports bras–starting with a tweet that unapologetically shows the wide range of shapes and sizes found in breasts….
Model-actress Kaia Gerber dances solo down a grand staircase in an opulent ballroom, while influencer Quen Blackwell gets into the groove by surrounding herself with a couple of friends and dozens of flowing wigs. Translation, Beats by Dre The women star in the latest global ads from Beats by Dre, joining tennis champ Naomi Osaka…
“Can a company help you live a better life?” That is the question posed in Walmart’s latest campaign, “Live Better Now.” A 60-second commercial debuted during the Winter Olympics Opening Ceremony on Feb. 4. It will run across linear and digital media during the 2022 Olympics and Paralympics, then throughout 2022. According to a spokesperson,…
Performance marketing achieves immediate but often short-term results, which is the secret to its increasing prominence over the past decade. The data-driven practices and strategies associated with it often cut down on marketing budgets while maximizing ROI. But that doesn’t solve the growing problem of accessing customer data in order to develop long-term relationships. The…
Ikea’s Swedish meatballs have already reached icon status. Now they are the basis of an unusual experiment by the retailer to entice tech talent to join the company. Ikea is recruiting for more than 150 technology and innovation jobs this year. To hook talent “with imagination,” it used an equally ingenious method to advertise the…
Lowe’s and Petco are the latest retailers to join forces in the hopes that two is better than one as they focus on consumers who love their pets and their homes. Top line The retail partners announced a pilot store-in-store program that will offer Petco products and services at select Lowe’s locations. The first is…
This past holiday season, Trek tried out a new approach to its holiday marketing strategy, one that might become an annual tradition for the brand. Since 2005, the bike maker has partnered with bicycle distribution nonprofit World Bicycle Relief to bring Buffalo Bicycles to disadvantaged people in countries such as Colombia, Kenya, Zambia and Zimbabwe….
Amazon’s cashierless retail concept Amazon Go is expanding into the suburbs of Seattle and Los Angeles with what it calls a “new store format.” Also operating under the moniker Amazon Go, the first store in Washington will “open in the coming months.” A store in California will open in a similar timeframe. Amazon did not…
There are many ways shopping has evolved during the pandemic, from curbside pickup to online grocery and contactless payments. But it’s Amazon’s latest retail experience–a high-tech clothing store that is slated to open later this year in Los Angeles–that is perhaps the clearest manifestation yet of how much consumer behavior has changed since March 2020….
After the Federal Trade Commission halted the sale of DTC shaving brand Billie to Procter & Gamble in 2020, Schick parent company Edgewell Personal Care bought the digitally native brand for $310 million in November 2021. Part of the stated goal of the merger was to move the brand into brick-and-mortar retail. That expansion begins…
Walgreens’ Patrick McLean is the latest chief marketing officer to step down from the role, as brands and personnel struggle with how to structure the job’s functions and duties. McLean joined the drugstore chain in Nov. 2019 after stints at financial services companies TD Ameritrade and Capital One. He revealed that he was leaving Walgreens…
Soup warming on the stovetop can fill your home with a comforting scent on a cold winter day. But if you’re not hungry, Campbell’s and CAMP, The Family Experience Company, are offering a new solution: limited-edition Chicken Noodle Soup and Tomato Soup and Grilled Cheese scented candles. The candles can be purchased for $24 at…
The NFT craze continues unabated, with more brands jumping on the trend in the early days of 2022. The latest to do so is British department store Selfridges, which claims to be the world’s first retailer to sell NFTs over the counter. Selfridges will begin selling fixed-price NFTs in its flagship London store starting Jan….
Lingerie brand Savage X Fenty is opening its first brick-and-mortar location in Las Vegas, followed by four additional U.S. stores in January and February 2022. According to the Savage X Fenty website, the Vegas outpost will be located in the Fashion Show mall on the Strip. That store, along with another location in Los Angeles,…
Japanese consumer goods manufacturer Kao, which owns beauty brands such as John Frieda and Molton Brown as well as products including Goldwell, has hired the7Stars to handle its media planning and buying for its U.K. Consumer Care Business. Following a competitive pitch overseen by Abintus Consulting, the media agency has been briefed with attracting new…
Walmart CEO Doug McMillon joined GM CEO Mary Barra during her CES keynote on Wednesday to announce the retailer has reserved 5,000 vans from GM’s electric transport unit, BrightDrop. The electric vans may begin hitting the road for Walmart deliveries as early as next year, and will help the retailer meet its goal of operating…
As 2021 comes to a close, it’s time to once again gaze into our crystal ball–which is actually a group of retail and ecommerce experts–and ask what’s to come in 2022. Much of what’s in store will be familiar, but there is at least one new entrant on the list. We’ll be back in December…
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