A year ago, experts weighed in on what was to come in retail and ecommerce in 2021–and it turns out they mostly got it right. They couldn’t, of course, have foreseen a container ship would get stuck in the Suez Canal for nearly a week and wreak havoc on global trade. But they did accurately…
It’s been more than three years since the Mondelez-owned chocolatier Cadbury refocused from being a brand that would deliver “joy” to one that could inspire kindness in consumers. That strategy is apparently turning around the fortunes of the company, it says, and is it is one that will continue into next year too. Acquired by…
Designer outlet owner McArthurGlen has named Wavemaker as its media buyer, having appointed it to handle its $40 million account. The designer outlet shopping center company owns 26 locations across 10 countries, which it claims is home to 3,000 stores including Nike, Tommy Hilfiger, Ralph Lauren and Under Armour, welcoming 90 million visitors each year….
Minority-owned businesses make up a sixth of the six million businesses registered across the U.K., generating revenue of at least $100 billion (74 billion pounds) a year, research by Open Think Tank revealed in February. And yet repeatedly these entrepreneurs share the same stories of a struggle to generate start-up funding in comparison to white…
Who doesn’t love a muffin or a brownie in the afternoon? Well, convenience store chain 7-Eleven’s new campaign would indicate that in Sweden they love them more than most. In fact, they are very passionate about such sweet treats. A campaign for 7-Eleven, created by agency ?kestam Holst NoA, highlights both as ideal ingredients for…
Figuring out what to wear on a date to make the best impression can be a struggle. Dating app Bumble is trying to make it easier by launching Bumble Shop, a collaboration with marketing production house Juice Marketing that sells apparel, accessories and games. “When Bumble was founded in 2014, we originally created our merchandise…
In an increasingly technology-driven world, personal shopping and delivery company Shipt is focused on leveraging its personal-shopper community to make personal-shopping delivery more personal. Shipt chief product and experience officer, Karl Varsanyi, spoke about how technology can help create a strong pathway to more personalized brand experiences at Adweek’s Commerce Week. Cutting through the noise…
The London Zoo doesn’t normally make news across the pond, but it did last week when its resident mob of meerkats (Timone, Penelope, Meko, Frank and Dracula) got together to begin counting down to Christmas. And how might meerkats do that? By gathering around what’s possibly the world’s first meerkat Advent calendar. Hammered together from…
Footwear retailer Designer Brands Inc. (DBI) announced net sales increased nearly 31% to $853.5 million in Q3 2021 compared to Q3 2020. CEO Roger Rawlins attributed this growth in part to strength in the athletic and athleisure categories, as well as kids and men’s shoes. In a wide-ranging interview with Adweek, Rawlins traced the path…
There are a few recurring themes in this year’s global holiday advertising, namely togetherness and connection–most often the human kind, but crash-landed space aliens are included too. Albert Heijn, the largest supermarket chain in the Netherlands, has gone a slightly different route with its annual commercial, taking the spotlight off the biggest mammals and putting…
The classic Christmas film Rudolph the Red-Nosed Reindeer featured the Island of Misfit Toys, where unusual playthings wait to find a loving home. Bark is embracing that spirit in a 30-second TV spot promoting a holiday version of its BarkBox subscription service including licensed toys and treats from the film. The ad stars “misfit” dogs…
A surreal short film for Beats by Dre stars a chatty drone with a jealous streak, Compton-born rapper Vince Staples and an “incessantly composed” retail maven, along with dialogue like this: “The root of pi is the root of life.” Confused? So are a few YouTube viewers who said, “What did I just watch?” and…
Holiday sweaters are a staple of the season, donned for theme parties and family photos. This year, PetSmart is making sure pets aren’t left out of the fun by giving away 150 of what it calls “Pawliday Sweater” sets. Consumers were able to enter the giveaway from noon to 11:59 p.m. ET on Dec. 2…
The holidays are synonymous with family, generosity and, of course, hideous sweaters. While Panera Bread isn’t planning on handing out tinsel-trimmed cardigans anytime soon, the brand is offering something even better: coffee cups. And unlike similar offerings from competitors like Starbucks, these reusable cups are pretty ugly, thanks to the graphic design expertise of TikTok…
Dick’s Sporting Goods opened its first House of Sport concept in Victor, New York in April 2021. Since then, it has also opened an outdoor concept, Public Lands, as well as experiential in-store soccer shops. The retailer also redesigned multiple Golf Galaxy stores, in addition to operating 734 U.S. retail locations under its own name….
As the Christmas party season has begun, British supermarket chain Asda has released its first standalone campaign to promote the partywear from its clothing line George, which aims to loudly and confidently celebrate LGBTQ+ counter-culture. Created by Impero, which worked with the clothing brand on its “Back to School” campaign earlier this year, the new…
WPP has acquired British technology company Cloud Commerce Group (CCG) to enhance its commerce credentials for clients. The ecommerce business CCG aims to help brands market, sell and deliver to customers working with marketplaces including Amazon, Wayfair, Etsy and Ebay, while also supporting hundreds of retailers and wholesalers across Europe through its software integration. It…
In a time of deep uncertainty, nostalgia has proven to be an extremely powerful force in entertainment and marketing. TeePublic, the largest online marketplace for subculture designs from independent creators, is leaning into the trend with a ’90s-themed “Rewind to Classic Designs” ad campaign. A 41-second spot produced with video production company Makeout shows a…
Black Friday might be the biggest shopping day of the year for Europeans, but the event could also become one for consumer giving too–or at least that was the view of a Finnish clothing company that pulled a stunt to highlight the need to combat loneliness in the country. Instead of using the event to…
Forget about smashing any records they year. For the first time ever, total online spend on Black Friday dropped slightly to $8.9 billion. American consumers had spent $6.6 billion as of 9 p.m. ET en route to a projected total of $8.8 billion to $9.2 billion, per Adobe’s Digital Economy Index, however, the final figure…
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