Sometimes you come across an ad campaign which takes you on a journey so unexpected that you have to watch it at least twice just to confirm you’ve seen what you think you’ve seen. And with this campaign for Castorama, the French DIY brand, there is definitely the need for a second viewing. To introduce…
The handing down of a car from parent to child is a rite of passage that ends up with them trying to look cool while driving a sky-blue Fiat Punto, hoping to impress their friends. That’s an issue that online marketplace eBay has focused on in its latest ad as it continues to promote its…
The sun is almost shining and spring is in the air. And with with the emergence of the improved, if still volatile, weather across the U.K., gardening chain Dobbies Garden Centres has released a campaign that aims to motivate and compel gardeners to take action. The brand, established in 1865, is the U.K.’s largest garden…
Department store JCPenney was founded in Wyoming on April 14, 1902 by James Cash Penney. Originally called The Golden Rule, the store sought to “treat others as we would like to be treated.” As its 120th anniversary approaches–a milestone Amazon won’t hit until the year 2114–the retailer is introducing a new spokescharacter named Penny James,…
This week, U.K. retailer Argos (purveyor of everything from FitBits to futons) opened the doors to its very own hotel concept in collaboration with Pinterest. While at first glance the immersive experience may seem like yet another colorful brand pop-up, a closer look finds it’s part of a bigger strategy from the chain to retell…
It’s like something out of a nightmare: Trees and plants come to life, break free from the ground and steal a human’s car. Their madcap chase down the road upends a neighborhood and unsettles passersby. Spring has never looked so terrifying. This chaotic scene is the latest campaign from Hornbach, a German home improvement retailer…
In recent years, the globalized nature of digital marketplaces has sparked reasonable fears of social, creative and cultural homogeneity–a sort of mass standardization of what we purchase and how we do so. In large part due to the reach of social networks, trends rapidly expand from a single post to a global audience, and anyone…
Skinny jeans have had a chokehold on older generations for years, but Gen Z is increasingly tearing them off, opting instead for a more comfortable cut. The result: U.S. sales of straight-leg women’s denim surpassed revenue for skinny jeans in 2021, making the more relaxed fit America’s best-selling style, according to market research firm The…
In 1990, Minnesota Gov. Rudy Perpich, then in the twilight of his 10-year dynasty in the state house, was putting the finishing touches on his political and economic legacy. Among his exploits, two still stand out. The first was convincing Soviet Premier Mikhail Gorbachev to swing through St. Paul on his visit to the United…
Sugarfina, the luxury candy brand whose Champagne-flavored gummy bears have become ubiquitous treats coveted by fashionistas, influencers and stylish brides, has joined a growing list of retailers enabling buy online, pick up in store (BOPIS) capabilities at its U.S. locations. The company recently extended its partnership with software giant Adobe–which began a few months prior…
Department store chain Macy’s has launched Own Your Style, which the retailer describes as a new experience to help customers identify and shop according to their personal styles. The platform includes branded content, data-driven product suggestions and storytelling to help customers find everything from fashion, beauty and home items to in-store experts to assist them…
Discount designer retailer Saks Off Fifth has been conducting customer research over the past year, surveying about 5,000 fashion and luxury customers about how they shop those categories. The study identified a younger, fashion-minded customer who has become the focal point for the brand’s spring campaign, which introduces a new tagline and visual identity. “These…
Americans increasingly view their pets as part of the family, but providing them with the best care is expensive. Now, Petco is positioning its Vital Care membership program as a solution, with a new “Petconomics” campaign spotlighting the discounts it offers on key products and services. In fact, according to Petco svp of omnichannel experience…
Abercrombie & Fitch, a cultural clothing mecca for teens in the 1990s and early 2000s, has transformed to reach its next generation of shoppers. Getting personal, celebrating new styles and leaning into emerging technologies and platforms are just a few tactics supporting the brand’s metamorphosis. Carey Collins Krug, svp and head of marketing at Abercrombie…
The increased global demands for inclusion and diversity are pushing retailers and their brand partners to make commerce more accessible and equal for all. Leading retailers are accelerating their efforts to scale more small business, direct-to-consumer and social impact brands. This initiative that prioritizes upcoming inclusive brands over more established ones is called “bringing justice…
After generating $40 million in ad revenue from “hundreds of brand partners” in a Q4 2021 pilot, Nordstrom is the latest to join the retail media network party with the official launch of the Nordstrom Media Network. According to the luxury retailer, the program enables brands to share their stories and advertise on digital platforms…
Old Navy, which has taken to calling itself “America’s most democratic clothing brand,” has released a springtime spot inspired by a TikTok post. Last November, high school senior Samuel Beasley posted a video of himself in class with the caption, “We about to get the most fire Old Navy commercial ever.” More than 1,300 users…
Inducted into the Rock & Roll Hall of Fame in 2018, Sister Rosetta Tharpe was one of the first women to perform using the ’61 Les Paul SG Custom electric guitar. Gibson is marking the 61st anniversary of the iconic instrument with a campaign celebrating Tharpe’s often overlooked contribution to music. A limited-edition lifestyle and…
Ecommerce site eBay wants users to think of it as a place where they can find anything, with a customer base filled with stories of their passions and interests, which its latest campaign in Italy aims to convey. Created by creative production network Dude, the aim of the campaign is to celebrate the marketplace’s community…
Home organization retailer The Container Store released a new logo, tagline and campaign on 2/22/22, which it calls “the last most organized day of the century.” The retailer is taking a more emotional approach with these elements as it seeks to “transform lives through the power of organization.” ‘Welcome to The Organization’ The updated logo,…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
