“We believe that the internet should not evolve to become one big mall called Walmart or Amazon. We really want to give the small brands rocket fuel so that they can compete with the best technology,” explained Magne Hattland, vp and head of Pio, a fully automated ecommerce fulfillment service from Norwegian storage company Autostore….
Almost from the day that Robert, Edward and James Johnson began making first aid kits for work gangs laying railroad track in the late 1800s, Johnson & Johnson has been virtually synonymous with personal care products. Over the ensuing decades, J&J has also grown into the country’s largest pharmaceutical company and is today among the…
Marvel Studios’ Black Panther is a particularly important franchise for many Black audiences. Beyond being one of the brand’s most successful theatrical debuts in history, it still exists as one of the better examples of inclusive entertainment, from its mostly Black cast to its diverse, Oscar-winning crew. One especially resonant detail lies in how Wakanda–and,…
Americans will be feeling more like Scrooge than Santa this holiday season as ongoing economic problems put a damper on gift giving. In a YouGov survey, 69% of shoppers said they plan to buy fewer items this year, while 9% of Americans don’t plan to do any holiday shopping at all, citing inflation as a…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: The Piccadilly Lights go dark for the Queen Piccadilly Lights Yesterday, the media owners with space on the iconic Piccadilly Lights, which is operated by Ocean Outdoor, suspended all commercials showing on the screens and came…
Random deals don’t cut it for retail customers these days. Kohl’s, among other retailers, learned that lesson this summer. During its August Q2 earnings release, company executives cited inflation and middle-income shoppers’ economic anxieties for sales dropping 8.5%. Investors were warned that demand was likely to remain “soft” for Kohl’s roughly 1,100 stores, which are…
A recent study found that nearly half of Americans allow pets to sleep in their beds, and 46% of those devoted animal lovers say they actually rest better with their four-legged friends beside them. What the research didn’t capture: just how much bed hogging, blanket stealing, dream running and heavy snoring consumers endure, though about…
When you’re in the wedding business, you exist and thrive on the firm belief love conquers all. And in the case of Loverly’s new partnership with Bed, Bath & Beyond, there has never been a more urgent time to prove it does. During an unusual season in which wedding-planning platforms are making more game-changing decisions…
Discount designer retailer Saks Off 5th rebranded in March to better appeal to younger shoppers, and continued the revamp with a rewards program in May. Now, the transformation continues through a partnership with fashion rental service Rent the Runway. A new pre-owned section on the retailer’s website showcases a curated collection of women’s clothing that…
The hit sitcom The Office was packed with awkward situations. Actor and writer Zach Woods, who joined the main cast for the show’s final three seasons, is bringing a bit of the same sensibility to a pair of 45-second online spots created by Denver-based agency Fear Not for office supply retailer Quill.com. “Coupons” shows two…
For many of our four-legged friends, the hardest part of the day is waiting for the next meal or treat. But for pet parents, the hardest part may be looking for that healthier dog food to feed their companions. Not to worry: dog food brand Jinx has not only figured out a working formula, but…
The Andie Swim team is having one crazy summer. Fresh off launching its recent collection of swimwear designed in collaboration with Demi Moore, the DTC swim brand launched its latest campaign “Comfortable Looks Good on You” to spotlight the versatility of one of its hero styles. The campaign features 65 models chosen from an open…
Two years after the ongoing pandemic upended the retail and ecommerce market, we continue to see brands and retailers evolve. They’re experimenting with new technology, building out their media networks and, of course, enhancing the customer experience. It’s a never-ending job to stay on top of constantly changing consumer behaviors. This year, Adweek’s Commerce Awards…
If you’re familiar with Untuckit, the 10-year-old clothing company that designs collared shirts for men to wear untucked, chances are you’ve come across its first TV commercial. The 30-second spot features founder and executive chairman Chris Riccobono walking down a street in New York City. He looks intense and focused. Maybe even a bit mean….
While it may appear as if the world has returned to its pre-Covid hustle and bustle, there are certain industries that are continuing to exercise caution when it comes to public safety. Live performances, for instance, are largely back in action, but some theaters still refuse to fill their audiences at full capacity. One retailer…
The European creative account for designer shopping outlet owner and developer McCarthurGlen has been handed to McCann across the U.K., France, Germany and Italy. The client operates 26 shopping centers across 10 countries in Europe and in Canada, and claims it attracts a combined 90 million customers a year. The appointment will see its creative…
During a week of anxiety for many women in the United States, Victoria’s Secret launched its latest campaign devoid of angels, glamour and wings. Instead, it featured us, mere mortals, with a promise of advocacy and commitment for us “real” women to be the ones defining what beauty is. Once aspirational and the standard for…
After starting as a one-day event, Amazon’s Prime Day grew to a 36-hour experience, then a 2-day ecommerce extravaganza. This year, Prime Day will again be a 48-hour flash sale beginning at 3 a.m. ET on July “12. Prime members in 20 countries, including the U.S., China, Italy and Mexico, can take part. And for…
Nearly a year ago, Old Navy began doing something Sonia Syngal, CEO of parent company Gap, Inc., claimed no other major clothing retailer was doing. That something was an inclusive program called Bodequality, which offered all women’s styles in every size. Whether a customer bought a size zero or 30, the price tag was the…
Since January, British health and beauty retailer Boots has been transitioning its brand purpose from one based on making people feel good to another centered around its role in supporting customers through every stage of life, whether it’s buying a new lipstick for a wedding, picking up emergency tampons or collecting a vital prescription medicine….
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