Le label allemand Kontor a trouvé une manière ingénieuse et très originale d’assurer sa promotion : l’envoi de vinyles et d’une plate-forme interactive intégrée à leur pochette pour les lire à l’aide d’un smartphone. Une invention audacieuse à découvrir en détails et en vidéo dans la suite de l’article.
Junk food, like candies and chips, are known to have no health benefits to anyone who would love to eat them. But while this is a known fact, advertising companies have this creative way of making them a hot item in the market through their unique and captivating style of getting the attention of the market audience.
Today however in places like
“I don’t think any parent wants to deny the occasional treat or sweet or trip to a fast-food restaurant, The Age quoted Peter Kell, Choice’s chief executive, as saying.
“But what parents are saying is that they feel their messages for healthy eating are getting undermined at every turn by the relentless number of junk food ads,” he added.
(Source) Topnews
Technorati Tags: advertising, truth in advertising, junk food, australia, health, kids, parents
UPS inks Big Brown to marketing deal
UPS believes Big Brown is the complete package.
The shipping giant is trying to capitalize on Kentucky Derby winner Big Brown, whose minority owner named the horse in the company’s honor.
The company said Friday it has signed a marketing agreement with jockey Kent Desormeaux and Big Brown’s owners. UPS, also known as United Parcel Service, will be the exclusive marketing partner of the Big Brown team.
The deal calls for the company logo to be the sole corporate sponsor logo on Desormeaux’s racing pants during the Preakness Stakes on May 17 and the Belmont Stakes three weeks later.
Brown is the main color on UPS’ delivery trucks and the word and color are a focus of its advertising.
Interesting, I noticed this while watching (and losing money on) the Preakness, I have a nasty habit of rooting against favorites out of spite. It seems like a natural fit, Big Brown, and “What can Brown do for you?” Though if he doesn’t win the Triple Crown, it’s all for naught, and to do it that early in the process I guess gets the investment in while it’s small.
It just seems like a lot of money for little return. Will Big Brown be getting Whiteboard commercials (Jeff note: a campaign I like) or perhaps a testimonial commercial on how his feed is shipped?
Horses aren’t the most reliable athletes to put a company’s money into, but then again, a corporation putting money into a professional athlete is always a bit of a risk, as Nike has learned with Michael Vick. Maybe horses are smarter across the board since the money won’t go to their heads, and most horses don’t have a crew.
The irony here is that UPS has probably gotten more free advertising from the jokes by sports commentators, and never really had to put the money into actual sponsorship. I’ve heard at least four mentions on a variety of networks say “someone should sign that horse for a UPS deal.”
No word on how some below the radar sponsorship deals have worked out: Smith and Wesson for Eight Belles, and Elmer’s Glue for Barbaro
Technorati Tags: UPS, United Parcel Service, Big Brown, horse racing, making fun of dead horses
Yeah, but have you heard the good dig Iron Man gets on Batman ABOUT all that Viral marketing?
Screw the Justice League, what I want is a movie about this
Technorati Tags: Batman, Dark Knight, Iron Man, Marvel, DC, Comics, I’m a Nerd
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Now, I’ve always been a fan of the Batman movies. Heck, I grew up with the original being a favorite of mine. As Warner Brothers prepares for its Summer 2008 release of the movie, some of you may have come across the viral websites for the movie. Perhaps you even saw Jeff’s post on the last site to be launched and the scavenger hunt games that users are encouraged to become involved in. However, what I didn’t realize was the extent to which this viral spread. Not only are there several game sites, there are a handful of sites that simply deal with organizations, characters and more from the movie. 33 in all. That’s right, 33 websites all devoted to the launch of The Dark Knight. So… feeling bored? Here’s links to all of them. Enjoy. I’m just going to wait for the movie to come out.
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Why So Serious, I Believe in Harvey Dent,  Concerned Citizens for a Better Gotham, Clown Travel Agency, The Ha Ha Ha Times, The Gotham Times, Maiden Avenue Report, Gotham Cable News, Dana Worthington, Trust Garcetti, Citizens for Batman, Saint Swithuns Church, GVA Foundation, GPDIAD, Gotham Cab, Joseph Candoloro, Gotham Election Board, Gotham City Clerk, Rory’s Death Kiss, Gotham City Rail, Acme Security Systems Homepage, Acme Security Systems Password, We Are the Answer, A Taste for the Theatrical, Gotham Police’s Major Crimes Unit, Gotham Police, Kinsly Travel, Gotham City Ferries, Gotham National Bank, Betty’s House of Pies, Rossi’s Deli, Gotham Intercontinental Hotel, Operation Slipknot.
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Technorati Tags: Batman, Gotham, The Joker, advertising, viral, websites, marketing, promotion, Harvey Dent, Acme, The Dark Knight, Warner Brothers
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I grew up watching Bob Ross… and come to think of it, Bob Ross may be the sole reason I studied art in college. Anyway, in case his officially licensed art supplies weren’t enough, Dutch production agency Comrad created this bizarre yet somehow poignant video for NoBELe Match.
NoBELe is a non-profit aiming to match young creatives and businesses for similar causes. A pretty cool effort, and a bizarre promo. But using Bob Ross is probably perfect for the target demo, and despite its oddness, it’s spreading like wildfire. I only wish there was some reference to Peapod the squirrel in the video. But I suppose that might be asking a bit too much.
Check out the rest of the NoBELe launch at Osocio.org
Flavoured milk has been slowly gaining attention in the
Just like any company that sees a great potential for growth in the market, the best way is to turn to advertising practices to help build on this opportunity. Rarely will you be able to come up with a great product that will surely bring in more customers and sales and with the proper ad placement and market penetration, rest assured that
“This new advertising campaign is part of our on-going objective to grow the flavoured milk category and support retailers. A large proportion of the sites have been selected to ensure that we reach people at the point of purchase, keeping
Yazoo front of mind.â€The flavoured milk category is one of the key drivers of growth in the soft drinks market.
(Source) Talking Retail
Technorati Tags: yazoo, flavoured milk, advertising, UK, retailers, ad placement, market penetration, consumer
There are a lot of things left unanswered as far as our future is concerned and a lot of it has to do with where we will find ourselves in the course of time. One thing we have to note is that global warming and eco-friendly issues will be beside us all the way and with that in mind, we cannot help but think what companies such as Sony will have for us by that time.
Sony can help us get a glimpse of things to come and they are showing this to us with this video that gives us highlights of the future. Take a look at this video so that you will have an idea on whether to look forward to the future or simply keep on wondering what we have in a couple of years ahead of us.
Technorati Tags: sony, technology, highlights, future, advertising, video, eco-friendly, global warming
Apple is known for it’s advertising. Has been for awhile. Recently, mostly with the invention of the iPod, Apple has been responsible for helping to launch the careers of some once-unknown artists. I don’t think I actually know anyone that had heard of Feist, CSS, Yael Naim or The Ting Tings before their partnerships. And hey, as an up-and-coming artist, can you think of a better way to launch your career?
Now, while I’m excited that these talented artists are getting some of the attention they deserve, whenever I hear “New Soul,” by Yael Naim I want to throw my TV/radio/computer through a window. I don’t know if this is because the commercial was WAY overplayed or what. But this morning, while watching VH1, the song started playing, I immediately turned around to change the channel, thinking it was the ad and having zero desire to see that laptop in an envelope one more time. However, I found that it was actually VH1 doing a little news blurb on her. So I feel like I’m torn. I like the ad… but only for the first three times I see it, because next thing I know, I can’t stand hearing the song. Unlike other ads I could watch over and over without getting old. It got me thinking… does this happen to anyone else? Do you hate Apple commercials? Or do we just grow tired of the song, like being overplayed on the radio? Maybe a mini test you can try for yourself. MacBook Air commercial is below, followed by music video for the song. Can you make it through the whole thing? I can’t.
Technorati Tags: Apple, MacBook Air, iPod, music, Yael Naim, CSS, Feist, The Ting Tings, advertising, promotion, commercials, music videos
Food has to be the most essential good that most people will surely buy. Food is among the basic necessities that most people need but it still remains that their benefits will be considered by people as well.
Food is at the top of the heap of Maslow’s hierarchy of needs of man. People need them to survive but they are also particular on what they eat. To ensure that people are not conned into something that will not provide them any good when it comes to digesting, it would be best to make sure that potential markets know what they are bargaining for.
Besides, healthy eating is an obvious practice today and people want to know if what they will be eating is bad or good for their overall health.
Government ministers today welcomed new television food advertising guidelines, saying they were a step forward in tackling
New Zealand ’s obesity problem.The New Zealand Television Broadcasters’ council has launched a new Children’s Food Classification system as part of the guidelines for television adverts.
(Source) TV3 News
Technorati Tags: food, maslows hierarchy of needs advertising, television, guidelines, healthy eating
We are quite familiar with the integration of the movie the Transformers into most car advertising today and while some may like them, others use them as a point of reference to show other people why it would be best to use known brands.
There are two ways to which this type of advertising approach can be used. Positive in the sense that it gives life into the cars that are being sold today and negative for people who want to avoid a complicated and techie automobile when all they want is convenient transportation.
Whichever way you look at it, it all boils down to one thing; getting the eye of most car enthusiasts whether they will buy a car or not.
Technorati Tags: advertising, chevrolet, transformers, commercials, brands
I’ve been staring at this ad for two days trying to figure out if I like it or I don’t.
I love the image on the right. I think it’s clever and pretty.
I don’t like the break in the middle of the page (it appears to be a corner?) because it distracts the text.
I find the usage of “bold” and “light” superfluous in the copy but most of all my nagging is over one word:
“soulmates”
I’m trying to decide if I’m being too tough or if, my initial reaction that it’s just a cookie and the melodrama of the word soulmate is reaching a little high.
I get what the writer is trying to say. I don’t necessarily mind the attributing of human qualities to inanimate objects, which is often death, but can be done well.
But my initial reaction was there are other ways to say what the image is conveying than the use of the word “soulmates”–”together forever,” “a perfect match,” “inseparable,”
“love,” “perfection,” “perfect” etc.
To be honest I kind of scoffed at the use of the word when I first read it, even though I love the image on the right.
While searching for a picture of the ad, I found another take on it, one that not only takes the writer to task for making “soul mates” into “soulmates” but also claims the ad is racist compared to other ads that define chocolate as “the devil:”
Is the primary intent selling cookies or white supremacy?
…
When studying the racist idea of chocolate over white you clearly see it defined as a devil
When it is white over black it uses captions that are definitively described as Angel’s food. In the case of the ad with the white male image and the black female image it clearly reads soulmates.
Even the written grammar “soul mates†in the Pepperidge farm ad becomes a conjunction and is now one word thus you have soulmates. Angel’s food and Soulmates both quantify as a relative meaning. The further you go into this mindset the more disturbing this behavior gets (pathological).
Comedian and Writer Warren Hutcherson used to have a great bit on how is father could find racism in foods at the grocery store (green olives are in clear jars, black olives are in cans; white Frosted Flakes are “great” but black Cocoa Puffs make you go cuckoo, etc.)
After reading this guy’s take on the Milano advertising, ironically enough my reaction was the same as the first time I saw the word “soulmates.”
“Dude, it’s just a cookie”
Technorati Tags: Pepperidge Farms, Milano, cookies, racism, copywriting, Warren Hutcherson, reading too much into things
One thing you have to note about the great commercials we know of today is that people will want to see them over and over again. This is one of the best forms of advertising today and apparently most companies want to make sure that their ads cover all the grounds and necessities expected by their target market with regards to the product or service that they are offering.
Tools used in advertising such as the consideration of people, place and the script are important. To most, advertising means something only if they cost and show the product. Add that touch of creativity and right mix of tools and you will find people wanting to see that production on television over and over again.
Advertising commercials likewise helps establish an indirect form of brand recall so that future products or services will likewise be established in the process.
Walt Disney Co. is trying to get inside the minds of television viewers.
The Burbank-based entertainment company, with its profitable ESPN and ABC entertainment networks, said Tuesday that it was developing an “emerging media and advertising research lab” to try to figure out why people watch the shows they do.
(Source) Los Angeles Times
We are all aware that billboard advertising is a good way to get attention. For soap operas like Secret Diary of a Call Girl, added exposure to inform viewers of this TV series will really help them in terms of ratings and all.
But what is controversial about this billboard ad for this soap series is its changing design which has caused some drivers to stop to this unique style of design and change in billboard advertising approach today.
Apparently, the change is from decent to salacious and with that in mind, the public are sure to react towards this different advertising approach.
A spokeswoman for Prime Television, Lisa Franklin, said back-lighting on the boards came up after dark to reveal sexy lingerie on the “call girl”.
Franklin said she was not sure whether the changeover occurred before the “watershed” time of8:30pm , when adult content is allowed to appear on television.“That depends on what time it gets dark in
Christchurch these days,”Franklin said.Another billboard, on the corner of
Christchurch ’s Tuam andMadras streets, features a skirt that blows up in the wind to reveal the legs of a “call girl” clad in suspenders.
(Source) Stuff.co.nz
Technorati Tags: billboard, call girl, advertising, television, soap opera, lingerie, salacious
Small businesses do not have the luxury of advertising lackadaisically today. For one thing, budgets are limited and by all means, they have only one shot at making good their advertising opportunities work for their business.
Overall, this may seem easier said than done. There is a gamble and risk in using advertising tools. Being a small business on the rise, proper analysis and deliberation must be done by business managers to make sure that such resorts can indeed be helpful to the company’s cause.
For what it is worth, it would be best to consider everything through analysis and studies. By doing this, the feasibility of using advertising mediums can be justified and lowering the risk of a useless way of helping promote a business and what it has to offer.
“In advertising, large companies can make small mistakes and survive,” notes Mark Preiser of Walter F. Cameron Advertising in Hauppauge. “They can even make large mistakes and survive. Small companies don’t have the same luxury.”
(Source) Newsday.com
Technorati Tags: advertising, small business, feasibility, advertising mediums, promote, business
If you haven’t heard it yet, Facebook is the latest hit social networking site that has been the cause of all the commotion these days and a lot of the people endorsing this are the youth. Now with that said, this is a wide area of opportunity in getting ads across which apparently are being abused by some sectors, most notably the credit firms.
It has also set up a Facebook group, called ‘Debt can seriously cramp your style,’ to warn people of the dangers of getting into debt.
A spokesman for the charity said: “It is such a popular method because they can target young people, with whom the site is so popular.â€
(Source) Telegraph.co.uk
Facebook has its share of aggressive advertising campaigns due to its immense exposure. But if it fails to double check the companies seeking ad spots, it may just hurt them in the end.
Technorati Tags: facebook, advertising, credit, opportunity, ads
Remember that old thick yellow book you have beside your telephone? Well thanks to technology, a new way of trying to serve the public and not lost the growing list of companies who need information and advertising as well has been announced.
Apparently, the online market is growing and this is a clear sign that providing service in the form of advertising across print, online and mobile platforms. With the apparent growth of the market, the Yellow pages sees this as an opportunity to expand its market by penetrating the advertising needs of the online communities today.
Yellow Pages chief executive Dudley Enoka said his company was in talks with several other online players regarding partnerships, and he expected announcements would be made shortly.
He said customers were increasingly looking to diversify their advertising across print, online, voice and shortly, mobile platforms.
“We’re immensely proud of our heritage as a business based in print and we are still seeing excellent growth there.
(Source) Stuff.co.nz
Technorati Tags: yellow pages, online, market, advertising, technology, information
You know when I think of troubled third world nations who need our help, I can only think of one celebrity who might be able to adequately convey the pain and suffering of living in a disaster ridden country ruled by a junta.
Unfortunately, this ill-advised Public Service Announcement does less for the poor people of Burma and more for illiteracy. As. she. remembers. what. was. in. the. script.
I don’t watch their reality show, but I know Mom married Bruce Jenner, former awesome Wheaties spokesman and the man who spawned the “Princes of Malibu” (and “please make famous” Hills “star” Brody Jenner). So it’s like a perfect storm of fame-whoring suck.
. Dad on the other hand, was OJ Simpson’s lawyer. So in other words, everyone has a deal with the Devil
A sack of hammers could beat them all on Jeopardy.
I’m not against celebrity PSA’s per se, just ones where celebrities with no real higher education try to lecture me about stuff (looking at you DiCaprio) and to seem more caring than the common man just because they have more influence.
Here’s a good primer on what good PSA’s involve.
A good PSA, even if you don’t agree with the content.
Simple, straightforward, to the point, and fairly genuine, which I think is the key to a good PSA. Kim Kardashian couldn’t find Burma on a map with 3 guesses and an encyclopedia.
Technorati Tags: PSA’s, Burma, Kim Kardashian, Bad Spokespeople, Tom Hanks
One thing you will notice in advertising these days is that many companies look at the available talent in the market to cast in commercial productions. But the real question is, do you really need to pay high costing ads to make sure that they get the right mix in producing these ads?
There are various ways to get through commercial advertising and this can be done through creative wizardry. You just have to think outside the box, use resources like technology and representation in other forms such as this one which makes use of balloon dolls that can capture the whole essence of the product being advertised.
Technorati Tags: advertising, levis, jeans, pants, dolls, commercial, technology, balloon
We all know how it is to make the unique concepts in the world today and apparently, putting a touch of drama into the commercial advertising flicks we see today is something that will capture the attention of most consumers to date.
Products often have to create catchy storylines for them to get noticed. It all has to be in line with what the product has to offer and once compiled, you will find that your creative commercial can be a hit advertising medium especially if placed and targeted towards the proper audience it should be effectively exposed to.
Technorati Tags: clean, advertising, medium, commercial, concepts, drama, audience
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