Hasta La Creative!

E você se achava fã da série Zelda, hein? Fãs malucos dedicados criaram um filme de 1 hora e 48 minutos de duração baseado no universo de Zelda e Link.

O filme foi lançado oficialmente em mostras de cinema em junho, mas a partir de hoje está disponível online no Dailymotion. Julgue o resultado final no site oficial do projeto e conte o que achou aqui nos comentários. Abaixo o trailer.

Via geekologie.

Post originalmente publicado no Brainstorm #9
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I find most companies asking for user generated content want one of two things:

1)Other people to do their work for them on the cheap and/or
2)Don’t want to pay an advertising agency

Sometimes it works (Doritos and the Super Bowl) and rubs advertising creatives the wrong way and we all get in a tizzy and think of ways to criticize the work as “unprofessional” when really we’re thinking “we should have thought of that.”

Sorry, this new campaign from Century 21 doesn’t sell me on wanting to create a wacky video of me doing wacky things for “exposure”

I’m personally of the opinion that payoff doesn’t match the efforts, but then again, closing costs are a pain

Being that I hang out with people who do these things, I’m sure I’m going to get a lot of emails asking for my vote…but that teaser ad. Yikes

Technorati Tags: Century 21, user generated content, marketing, things that rub me wrong

Microsoft recently published some interesting survey results regarding teens and their comprehension of intellectual property. The general summary is that teens aren’t very familiar with intellectual property rights, with 49% of those surveyed saying they were “not familiar with the rules and guidelines for downloading images, literature, music, movies and software from the Internet.” In short, kids don’t know much about the rules governing intellectual property and don’t think of downloading as stealing.

So of course, Microsoft has a solution to the problem: MYBYTES.com. It’s an interesting yet somewhat chaotic site that contains a “music mixer” that is actually fairly fun to play with, “on the street interviews” with teens which show they know nothing about intellectual property, and “viewpoints” where artists and professionals share their thoughts. An interesting idea for a site, but it doesn’t really teach all that much, and fails to really tell teens what they should be learning. Not to mention the lack of discussion about fair use, Creative Commons, and other licensings. Certainly interesting to see the issues tackled in website form, targeted at teens. Whether or not it makes any impact in the long run is a whole ‘nother story.

As this year’s ski & snowboard season ramps up, companies are doing everything they can to push product. Seattle-based Burton Snowboards has re-invented their “open minds, open mountains” campaign with a hefty challenge to “sabotage stupidity” by poaching at the four resorts in the US that still ban snowboarding. In the video on their microsite, there’s a lengthy intro by Jake Burton where he mentions Facism and Draconian bans, and proceeds to talk about the Declaration of Independence, freedom, and poaching as a form of protest. It’s a bit heavyhanded, but I wouldn’t expect any less from Burton. To top it off, there’s a $5000 purse per resort for the best user-generated poaching video posted to the site. That’s one way to invite participation. And to make the pot even sweeter (and voice support for the campaign), companies are pitching in, like snowboarding retailer Evo Gear who added an additional $5000 to the purse.
It’s interesting to see a company the size of Burton,the world’s leading snowboard manufacturer, pushing something along the lines of poaching. I’d have to question the legal implications of a possibly illegal endeavor on a private resort. They do have a “Poaching 10 commandments” page on the site, the first of which is don’t break the law, but it’s still something unexpect from Burton – which may be a good thing. It’ll be interesting to see how it all plays out, and to see if they actually get some cool content out of it.
Technorati Tags: advertising, snowboarding, user-generated, beyond madison avenue