Le réalisateur anglais Charlie Targett-Adams a réalisé le tout nouveau clip du groupe Placebo – « Exit Wounds ». La vidéo montre des effets de pellicule qui saute et de symétries déformant les motifs, les objets et les pièces. Le clip, assez mystérieux, est à découvrir dans la suite de l’article.
Getting a ticket to see the show would have required the kind of social-media shillling that I don’t think anyone’s friends or followers should be subjected to.
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Après SOHN, c’est Shlohmo qui a produit le nouveau titre de la chanteuse Banks, intitulé « Brain » et extrait de son EP London. Le clip a été entièrement réalisé en noir et blanc avec une dimension graphique, psychédélique et symétrique très esthétique qui accompagne la voix envoutante de l’artiste.
With the music industry turning digital, music companies can now understand their customers’ listening habits in greater depth than ever before.
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In what may be the cutest advertisement you see today, ROKKAN teamed up with healthcare giant WellPoint to create “The ABCs of Disease,” “a creative extension of WellPoint’s Real Health campaign, a full scale digital & social initiative aimed at simplifying and educating Americans around the often complex landscape of healthcare and insurance.”
“The ABCs of Disease” is a fun video in which Forrest Kline, of powerpop band HelloGoodbye, leads a group from the imagined Florence Nightingale Middle School through a pageant depicting “26 reasons to protect your health” from A-Z. It’s an infectious little number that ROKKAN and WellPoint hopes will catch on and convince viewers of the need for health insurance. “The ABCs of Disease” features an original song, handmade costumes and adorable cast of characters from asthma to bacteria to narcolepsy. In addition to the long-form video, the campaign also includes “a range of elements from short form pre-roll spots and bite-sized video content to the website, which serves as the digital conversation hub.” You can check out the full length video above, and stick around for “The ABCs of Disease: Catch it Now!” after the jump. continued…
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In one of the more intriguing and unusual projects we’ve seen lately, Stella Artois teamed up with “musical craftsman” Andy Cavatorta (who has collaborated with Bjork, among others) and indie rock band Cold War Kids to create “The Chalice Symphony.”
As you may imagine, “The Chalice Symphony” was created using Stella Artois chalices as instruments. As you may not have imagined, Cavatorta worked with Stella Artois to create four distinct instruments out of their chalices: the Pyrophone, the Star Harp, the Violina, and the Hive. Stella Artois have released videos documenting the creation of each of these distinct instruments. The Hive, for example, plays chalices with tiny piano hammers, while the Pyrophone “works a lot like a church organ, except it uses flame.” The Star Harp “plays itself, with graceful, mechanical planetary motion of its arms,” while the Violina bows the gold rim of the chalice for a violin-like sound.
“The Chalice Symphony” project from Stella Artois, Andy Cavatorta and Cold War Kids is a year in the making. In addition to crafting the instruments themselves, they also composed and recorded a song, and then filmed a music video to “share that song with the world.” Keep your eyes out for that music video in the near future, and, in the meantime, check out Stella’s “Meet Andy Cavatorta” video after the jump for more from this fascinating campaign. Cheers. continued…
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A l’occasion du festival de Claypole, dans la banlieue de Buenos Aires, qui réunit des musiciens du monde entier, 2 artistes ont collaboré pour faire les posters de l’événement : le directeur artistique Max Rompo et le photographe Pontempie. Leurs posters vintage jouant avec des codes couleurs sont à découvrir dans la suite.
Le producteur ODDZ et les réalisateurs Koya Kamura et Matthias Jenny ont fait le dernier clip du groupe Vendredi, intitulé « Chiara » dans lequel nous suivons une jeune femme sauvage qui doit se battre pour survivre, comme une animale. Des effets graphiques très jolis et un clip primitif est à découvrir.
The show, to air on NBC in May, is the latest example of media companies’ rush toward splashy awards events that bring waves of social media chatter.
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Arnold Worldwide is behind a new 2.3 million dollar campaign for Jack Daniel’s new “Sinatra Select,” a new product rolling out in select markets in anticipation of a June release nationally. Sinatra Select is a stronger make of whiskey (90 proof to Jack Daniel’s normal 80 proof) with “more oak and spice notes.” It will be rolled out in some of Ol’ Blue Eyes’ favorite haunts: New York, Chicago, San Francisco, Miami, and Las Vegas.
At the center of the campaign is the 30-second spot, “Frank The Man,” celebrating Frank Sinatra and his favorite drink. The spot ends with Sinatra’s “That’s the nectar of the gods, baby,” quote. Jack Daniel’s in an enviable position as the preferred drink of such a historical celebrity; the new product, and Arnold’s campaign, seem like a no-brainer. As you may remember, Sinatra got a shout out in Jack Daniel’s “Legend” spot from last year, so it was only a matter of time until he got the spotlight. The media buy for “Frank The Man” includes “ABC’s Jimmy Kimmel Live and NBC’s The Tonight Show as well as cable outlets including ESPN, FX, Discovery and Comedy Central so this should reach a wide array of eyeballs as the product rolls out in its select markets.
As you might expect, the premium whiskey is a bit more glamorous than Jack Daniel’s standard offering, and the price tag ($150) is indicative of that. Sinatra Select also comes with packaging that “includes a commemorative gift box and a booklet detailing Mr. Sinatra’s history with Jack,” so folks will be paying for more than just the whiskey itself. The timing behind this campaign and product rollout is deliberate, coming in anticipation of the 100th anniversary of Ol’ Blue Eyes’ birth on Dec. 15, 1915. Credits after the jump. continued…
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Division of Labor created a pair of fun, short videos for Live Nation, which are shown as pre-show entertainment at venues such as Shoreline, The Palladium and Roseland Ballroom to show off the capabilities of their digital screen network.
The above “Rodents on Turntables” is…well, exactly what it sounds like. Professionally trained rodents run on turntables playing several different types of music. The rodents, and their names, are tailored for the different genres: “Chunk” for hip-hop, “Sergio” for mariachi, “Herzog” for metal. “Rodents on Turntables” ends with the warning, “…Animals were trained and handled by professional animal trainers. Please do not try this at home.” So, while it may seem like a good idea, don’t put your hamster on your turntable — it will end badly.
“No critters were harmed in the making of either film, which is more than can be said for musical instruments,” says DOL partner/creative director, Josh Denberg, who co-directed the films with fellow Division of Labor Partner and Creative Director Paul Hirsch.
“Ode to Pete,” as you may have gathered, is a tribute to Pete Townsend and his habit of destroying his guitar at the end of shows. In the video, musicians of all stripes destroy their respective instruments in slow motion while surprisingly soothing music by Tonefarmer plays in the background. It’s a lot of fun, and if you’ve ever wanted to see a mariachi smash his guitarron, or a viola get the Townshend treatment, now’s your chance. Stick around for “Ode to Pete,” along with credits, after the jump. continued…
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Afin de célébrer le 100ème anniversaire de l’International Federation of the Phonographic Industry, celle-ci nous propose de découvrir une vidéo Music Remains réalisée dans les studios d’Abbey Road, montrant en 90 secondes l’évolution et les grands moments de la musique, du phonographe à notre ère du streaming.
Content Creators Coalition is having an event at Le Poisson Rouge on Tuesday to help its on-the-air royalties campaign on behalf of performers.
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Couvrant les quatre saisons l’espace de quelques minutes, ce clip illustrant le morceau Talk Is Cheap de Chet Faker est l’oeuvre du duo de réalisateurs Toby & Pete. D’une grande beauté, ce plan filxe sur l’artiste déborde d’inventivité et permettre de mettre en avant avec talent la musique.
Remy Cayuela a imaginé pour illustrer le clip « I Got U » de Duke Dumont un jeune homme avide de nouvelles aventures depuis chez lui, utilisant un casque imitant la réalité et lui permettant de vivre de fausses expériences. Un clip réussi, tourné comme si nous vivions son aventure à la 1ère personne.
Au programme du deuxième best-of du mois de Février, une sélection d’artistes maitrisant avec talent la technique de la multiple exposition. Nous avons choisi pour vous un panorama qui témoigne de cette tendance créative associant le sujet à son environnement. Des créations sont à découvrir ci-dessous.
Colorful Double Exposure Portraits by Aneta Ivanova.
Double Exposure Portraits by Aneta Ivanova.
The Peach Kings – Be Around by Paul Trillo.
Double Exposure by Andrew de Freitas.
Exposure by Taylor Allen.
Multiple Exposure Portraits by Christoffer Relander.
Double and Triple Exposure Portraits by Christoffer Relander.
True Detective – Main Title Sequence by Patrick Clair and Antibody.
The World Inside of Us by Dan Mountford.
Triple Exposure Images of Seattle by Marcus Yam.
Two Sides Series by Miki Takahashi.
Niggas In Paris by Lionel Hirlé and Grégory Ohrel.
Multiple Exposures by Simone Primo.
Fleeted Happenings by Andrew Lyman.
Multiple Exposures Photography in Taxi by Issui Enomoto.
Orlando Santos – For Real by André Gaspar and Diffuse Studios.
In Thoughts Series by Florian Imgrund.
With Lord Huron, Ben Schneider has created a band that is as much an alternate reality game as it is a musical project.
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L’artiste américain Evan Holm a créé une platine qui tourne sous l’eau. Avec un dispositif pointu, le vinyle rend un son parfait et forme un mouvement circulaire élégant à la surface de l’eau frissonnante. Le projet est à découvrir dans la suite de l’article, en photos et en vidéos avec un intéressant making-of.
Making-of :
Joshua Davis, media arts director at NYC/London experience design firm, Sub Rosa, co-directed the new music video for fellow New Yorkers Phantogram’s “Fall In Love.” Davis also produced all the graphics for the video, which debuted last week in anticipation of their new album Voices, which was released yesterday.
The music video, directed by Timothy Saccenti, “blends digital and physical experiences created via a series of randomly generated graphics that are projected through software in real time.” Davis created the graphics using 55 different JAVA programs that each “had a unique composition and animation.” For the video, the team narrowed it down to 12 programs, and projected the animations onto the band and dancers live while filming. Phantogram (Sarah Barthel and Josh Carter), which just released their second full-length, Voices, and are described with little accuracy as an “American hazy dream-pop duo,” are not bad. Blending elements of trip-hop, dance pop and R&B in the song, the video above fits their style well. Stick around for credits after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
The agreement will create a label imprint for new artists who are discovered through Shazam, and allow Warner to use Shazam’s data to see what songs are catching on and where.
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