Hasta La Creative!

Getting a ticket to see the show would have required the kind of social-media shillling that I don’t think anyone’s friends or followers should be subjected to.

We first started hearing murmurs about this yesterday, and now, we’ve received confirmation from Diageo itself that the spirits giant has launched a global creative review for its vodka brand, Smirnoff. According to Diageo, the company will be handling the review itself and it will consist of “a closed shortlist of agencies.” And yes, JWT New York, which has handled the account for 13 years, has been invited to participate in the pitch.

In a statement, Edward Pilkington, global category director for vodka, rum and gin at Diageo, says, “We have enjoyed a long and successful relationship with JWT during which time we have seen the Smirnoff vodka brand grow into the largest premium spirit brand in the world from 15.1m cases to 26.3 million cases. However, we feel the time is right to refresh the thinking on Smirnoff in order to align with our bold future vision for the brand.”

It’s been some time since we covered Smirnoff, but in recent years, the brand has worked with JWT on, among other things, its campaign with Madonna, who was named “global nightlife ambassador” back in 2011.

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Spécialisé dans le milieu de la photographie à la “Parsons School of Design”, voici le travail de Tom Munro disponible sur son portfolio. Des contributions dans Vogue, Numéro, Details et avec la chanteuse Madonna. De nombreuses campagnes avec les marques Armani, Givenchy ou Lacoste.

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Madonna won a court order that allowed her to relocate her two sons, Rocco and David Banda to New York. Though it was deemed by many as temporary, it is likely that the setup will become permanent later on. Estranged husband Guy Ritchie was shocked on the ruling and merely resigned from the announcement.

The former couple divorced in November after a summer of rumors. Guy is currently filming “Sherlock Holmes” with Robert Downey Jr., while Madonna recently announced an extension of her top-grossing “Sticky & Sweet” tour to begin, coincidentally, in London on July 4.

(Source) OMG

After a few weeks of teasers and trailers, Nike finally released the 2-minute full version of the “Take it to the Next Level” spot after it aired on broadcast via ITV at the beginning of today’s Manchester United game.

The spot is directed by Guy Ritchie of Lock Stock & Snatch fame, who is no stranger to branded films. Several years back, he directed the 10-min. short, “The Hire: Star” featuring Madonna & Clive Owen for the BMW films series.

As anticipated, this spot is pretty impressive. Definitely falls in line with the overall Nike image of late. I’m curious to see of there’s any further integration of the spot into any of Nike’s advertising, beyond being featured (in high quality) on the Nike Football Homepage. Either way, it’s okay — the Guy Ritchie fanboy in me is satisfied.