Hasta La Creative!

In case you missed it, newly formed creative agency Mr. President treated SXSW attendees to the creation of a live music track using the movements of 100,000 bats at Austin’s “Bat Mecca,” Congress Bridge, a means of bringing the brand’s iconic bat logo to life.

The track was created by “using a bespoke software app, which allows the user to interact with a series of composed sounds triggered by the bats movements. Capture of the bats movement was then “streamed into a digital grid, with each square triggering and affecting specific sounds, beats, pitches and tempos.” The software was designed by Immsersive represented by Partizan, one of the companies responsible for the opening and closing ceremonies at the 2014 Sochi Winter Olympics (the Paralympics closing ceremony was arguably the real grand finale). Music producer Craig Richards will release a remix of the track some time next month.

“Defying convention and expectation is part of the Bacardi rum DNA and continues to be today. The Bat Beats music experience is just that – a demonstration of the brand values that still alive and strong today,” says Kofi Amoo-Gottfried, Bacardi rum global communications director.

Stick around after the jump to hear the Bacardi “Bat Beats” track, along with credits. continued…

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Dot, a joint venture between Big Machine and Republic Records, a division of the Universal Music Group, will be led by Chris Stacey, formerly of Warner Music Nashville.

A judge’s decision on royalty rates the streaming-music service must pay to the licensing group, Ascap, appears to have split the issue down the middle.

Tournée avec une RED Epic montée sur un Movi Freefly, cette vidéo absolument incroyable illustre le morceau Dreamin’ de Pillar Point et met en scène le danseu Daisuke Omiya au cœur d’un New York enneigé. Des images entre Times Square & Central Park réalisée par Jacob Krupnick du studio Wild Combination.

Tuna Bora, une illustratrice basée à Los Angeles, a fait une série de portraits de musiciens haute en couleurs. De la scène pop, on retrouve Daft Punk, Björk, Blood Orange, St. Vincent, Lorde, Jack White, Julian Casablancas, Santogold et bien d’autres. Toutes ses illustrations sont disponibles dans la suite de l’article.

Daft Punk.

Daft Punk.

Julian Casablancas.

Dev Hynes – Blood Orange.

Lorde.

St. Vincent.

Woodkid.

Björk.

Santogold.

Gotye.

Karen O – Yeah Yeah Yeahs.

Karin Andersson – The Knife Fever Ray.

Marcus Mumford – Mumford & Sons.

Jack White.

King Krule.

Yelle.

Chela.

Danielle Haim.

Sur une musique d’Alexandre Desplat – « The New Lobby Boy », le vidéaste Kogonada a réuni les symétries présentes dans les films de Wes Anderson, de Rushmore à Moonrise Kingdom, en passant par The Darjeeling Limited et Fantastic Mr Fox. Une vidéo qui prouve la méticulosité des compositions et plans du réalisateur.

Bonus : Wes Anderson From Above

Après l’excellent Too Many Friends sorti en août dernier, voici le nouveau clip de Placebo « Loud Like Love », fruit une nouvelle fois de la collaboration avec le réalisateur Saman Kesh et l’écrivain Bret Easton Ellis. Une 2ème partie de cette expérience Unfortunate Details invitant le spectateur à observer chaque détail.

At the South by Southwest festival this year, historically a place of artistic idiosyncrasy, corporate logos were everywhere.

Le réalisateur français Pim Mory a réalisé le clip du groupe The Agency pour leur titre intitulé « Midnight Garden ». Sur un son pop mélancolique et psychédélique, la vidéo se construit autour d’un homme sauvage qui passe de lieu en lieu sur de très jolis raccords. Une production signée Sleepless à découvrir dans la suite.

We’ve covered the many adventures of Jason Pickar -aka the “Brand Rapper“–over the years, from his time landing on The Price is Right  to his offer to work during Christmas in 2012. Now, the former Deutsch LA copywriter (on Dr. Pepper among others) and current LA-based freelancer, who goes by the stage name, Chozinn, is trying to take things to the next level and conquer the City of Angels via his rhyming skills. Pickar is among the top four MCs vying for the title in the “Who’s Next” contest that’s being held by L.A. station Power 106.

The contest is essentially dependent on votes (less than a week left!), and while the signup process is a little tedious (email signup is recommended over Facebook/Twitter), those who know the man or just prefer his tune to the rest can check out his profile here to help base your decision. And so, the next page in the Pickar saga turns.

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