In mobile Darwinism, every app fights for a consumer’s undivided attention and home screen, but the reality is they tend to stick with their go-to apps. And in fact, social media platforms like Facebook and Snapchat are the dominant species, comprising five of the top 10 free apps in the iTunes App Store. But it’s…
Once upon a time, beacons–Bluetooth-powered devices that can push messages to smartphones–offered brands an opportunity to connect with consumers in physical retail locations and gather data about them. For brands, beacons promised an expanded and expansive conversation at the shelf. Companies spend a lot of money trying to get consumers to the store and in…
The sky was blue, the clouds were gone, the sun was out and there they were, seven influencers with five- and six-digit follower counts doing what they do best: capturing awe inspiring content on their phones and cameras for a cruise line campaign. The seven influencers moved deliberately, snapping photos from all angles and at…
Google kicked its Accelerated Mobile Pages initiative up a notch and took its seat at the Stories table with today’s announcement of the launch of AMP Stories. In the same vein as Snapchat Stories and Instagram Stories, the new AMP Stories combine text, images, videos and graphics. AMP stories were also developed with load speed…
Sixteen months ago, Snapchat started testing the water with ad tech and programmatic buying. Now, it’s going all-in and opening up its marketing application programming interface (API) to give a flood of companies access to its ad-buying platform and potentially more data. Snapchat expanded its Marketing API program today so that any tech vendor, agency…
Snap Inc. Vice President of Sales Jeff Lucas is leaving the company, the company confirmed this afternoon. The departure, first reported by Cheddar, is one of several senior executives that have left the company in the year since its initial public offering. Lucas’s departure comes just weeks after Snap reported better-than-expected earnings for the first…
Snapchat has begun dangling free ad credits to non-Snapchat advertisers that have run vertical video ads on Instagram Stories, as well as on other platforms including Pinterest and mobile publishers AdColony, ChartBoost and Vungle. Snap Inc.’s sales department and Snapchat Partners have been reaching out to brands to gauge their interest. Snap is directing those…
Marketers often talk about the promise of location-based mobile advertising as the ability to target large groups of people with specific messages based on where they are. The problem with this scenario is that location-based tech companies focus on scale for both collecting data and buying programmatic ad inventory that’s often filled with fraud. That’s…
It’s a touchdown for Fanatics, which had its best Super Bowl ever, thanks to merchandise sales (and a surprise underdog win from the Philadelphia Eagles). Fanatics, NFL’s ecommerce partner for the past 12 years, used Facebook and Instagram to promote and sell Eagles merchandise as soon as the game ended. Overall, the company saw Super…
Snapchat may be trying to revamp its app to entice new users, but advertisers aren’t buying it. On Tuesday, Snapchat said it planned to add a button called Stories Everywhere that will allow users to share Stories–its strings of user-generated content–to Facebook, Twitter, email and text messages from within the app. The feature will be…
Holidays are full of travel, family, food, and for many people today, an unending stream of social media updates to their “smart” phone appendage. Sadly, this is where politics and the weight of the world can creep in. Tessa Films in Chicago believes we can put our phones down for the betterment of America and […]
The post Happiness Is A Tweetless Holiday appeared first on Adpulp.
What happens when a person runs out of data? It depends on the person, but a person who is highly dependent on their phone could possibly freak the hell out. That’s the scenario that Mobile Viking lays out. See how the mobile carrier points to the bad things that can happen when you run out […]
The post Don’t Let Your Mobile Plan Rule Your Life appeared first on Adpulp.
Sean Parker, Facebook’s first President, gave an interesting talk recently, where he reveals the thinking behind the machine. The problem the Facebookers sought to solve: How do we consume as much of your time and conscious attention as possible? The “solution” they ended up inventing: “It’s a social-validation feedback loop … exactly the kind of […]
The post Smarten Up; Facebook and Your Mobile Phone Make You Dumb appeared first on Adpulp.
If you haven’t yet had to good fortune to read BadMen: How Advertising Went From A Minor Annoyance To A Major Menace by Bob Hoffman—his “frightening and highly entertaining look into the hidden, corrupt, and dangerous world of online advertising”—may I suggest an audio preview on the topic, care of Radio New Zealand? “There is […]
The post There’s Just So Much Digital Smoke Being Blown Up Our Asses appeared first on Adpulp.
Chances are good that you may be too distracted to read this. On the off chance that you’re able to focus for a few minutes, I’d like to share some findings from the Common Sense Census. Did you know that 42% of young children have their own tablet device, up from 1 percent in 2011? […]
The post How Dumb Are Smart Phones At The Dinner Table? appeared first on Adpulp.
The Ad Council has been spreading the gospel of its inclusive Love Has No Labels campaign to the gaming community for more than a year. At this weekend’s PAX West in Seattle, one of the largest gaming conventions in the country, the nonprofit PSA group leans in further, speaking to gamers in their own language…
Are you a mansplainer? Prepare to be disrupted. In honor of International Women’s Day, BETC Sa?o Paulo has launched the Woman Interupted App to combat gender inequality. In 2014, a study by researchers at George Washington University pointed out that women are significantly more interrupted than men. Last summer, during the first “debate” between Don […]
The post Ladies, Start Tracking The Rudeness All Around You appeared first on AdPulp.
Thanks to a new promotion from AT&T Wireless, you can bring even your most annoying friend to the movies for free—because someone’s gotta take that extra seat.
Time is always running short, so Samsung is offering to help you save some.
In a fun new action-comedy ad, created by Wieden + Kennedy and starring Danny Glover, the tech giant claims its Galaxy S7 phones will help you shave precious minutes off the chore of charging … with dire consequences for the owners of mobile devices that take longer.
From smart motorcycle windshields to surfboards that keep you connected, Samsung’s gotten damn good at applying abstract technical features to the real world.
“Sister,” though, is lower-key and closer to home. Made by Leo Burnett to promote the low-light capabilities of its Galaxy S7 and S7 Edge mobile handsets, the ad opens on a familiar (and for us, still quite palpable) scenario: One little girl who can’t get to sleep, because she’s terrified of the dark.
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