Chances are good that you may be too distracted to read this. On the off chance that you’re able to focus for a few minutes, I’d like to share some findings from the Common Sense Census. Did you know that 42% of young children have their own tablet device, up from 1 percent in 2011? […]
The post How Dumb Are Smart Phones At The Dinner Table? appeared first on Adpulp.
April was Distracted Driving Awareness month, and Sprint saved one of the most eye-catching PSA for last—unveiling the sculpture above in downtown Miami last Friday.
Titled “The Last Emoji,” it was made by ad agency Alma from a junkyard wreck and warns Miami drivers of the dangers of texting and driving.
According to Alma, Florida is one of the only states that doesn’t list texting while driving as a primary offense, so Magnacom Worldwide secured a prime location at 1200 Brickell Avenue in downtown Miami to reach commuters.
Don’t be a crash text dummy.
Kia Motors takes an unexpected turn in the war on texting and driving with a new ad that dramatically destroys letters of the alphabet, all to show that the moment you begin typing, you can no longer fully concentrate on the road.
In the dazzling minute-long spot, “Crash Text,” an “A” explodes in plumes of smoke and fire, an “N” slowly crumples as it burns, an “E” cracks and shatters like a windscreen during a highway crash, and an “X” drips blood. Each takes place in mesmerizing slow motion, with extreme attention to detail. It’s like a Sesame Street alphabet video run horribly amok, and defiling such familiar symbols with surprising brutality strikes a primal chord. (Liberty Mutual tried something similar a while back, substituting oversized, crumbling abbreviations like OMG, TXT and LOL for smashed cars, but Kia’s approach is more visceral.)
Richard Copping, ecd at Saatchi & Saatchi Dubai, calls the abstract style a deliberate departure from PSA norms, designed to laser-focus viewers’ attention on the act of texting while driving. “I hope that when people see the film, they will learn from it,” he says.
The spot, airing online and in cinemas, broke this week in Egypt, which has the highest number of road accidents per miles driven in the world, averaging about 12,000 auto fatalities in recent years. Like many countries, Egypt prohibits the use of cellphones while driving unless handsfree functionality is involved.
Hopefully, this campaign will remind drivers to follow the letter of the law.
Focus sur la campagne Fiat « Don’t Text and Drive » réalisée par l’agence Leo Burnett : une déclinaison de 3 affiches qui sont construites sur le principe gigogne, une l’image dans l’Image. Une fille avec un ballon, un chien ou un bus, tous trois symboles d’accident qui peuvent arriver suite à une faute d’inattention.
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