Traditional retail might be struggling, but digital native brands like Everlane, a clothing company, and Casper, a mattress startup, are showing that there’s still room to reimagine the in-store experience. Both companies are opening brick-and-mortar stores; Casper’s first in New York and Everlane’s second in San Francisco. The two companies join other digital retail brands…
Music-streaming giant Spotify filed its Form F-1 with the Securities and Exchange Commission Wednesday to register an initial public offering with the hopes of raising up to $1 billion. An IPO date has not yet been set, but Spotify’s move to sell shares directly on the New York Stock Exchange without relying on underwriters may…
Administrators on Workplace by Facebook can now run their communities via their mobile devices. Workplace by Facebook strategic partner manager Sabrina Morsello announced in a blog post that the social network’s answer to Slack is replacing its dashboard with a new admin panel that will be available via its iOS and Android applications. Admins on…
Facebook confirmed that it has been testing a feature since last year that automatically creates events using the information contained within posts by pages. Coffey & Tea managing director Meg Coffey shared the screenshot above and below with Social Pro Daily. A Facebook spokesperson said, “Events on Facebook makes it easier to connect with people…
Twitter officially launched its Bookmarks feature Wednesday for users worldwide on iOS, Android, Twitter Lite and the social network’s mobile site. Associate product manager Jesar Shah announced in a blog post that the new share icon beneath every tweet will allow users to bookmark tweets for later reading, as well as to share them via…
Facebook announced Wednesday that it is expanding its test of a feature allowing brands on Messenger to send mass messages. Late last November, the social network confirmed that it was conducting an internal test of Messenger Broadcast, which was initially spotted by Twitter user @phwd and shared by The Next Web director of social media…
Facebook announced Wednesday that it expanded the job application tool it launched in the U.S. and Canada last February to more than 40 countries. Vice president of local Alex Himel said in a Newsroom post that local businesses create more than 60 percent of new jobs, adding that a Morning Consult poll of 5,000 adults…
BARCELONA–How does a tech company, even one of the biggest tech companies in the world, stand out in a place flooded with tech, tech and more tech? Donuts, buttons and an updated version of whimsy. Amid all the mobile devices being released this week during the Mobile World Congress trade show, it’s not easy to…
Facebook officially launched its Women in Gaming initiative, created to give women in the video-game industry a place to share their stories and connect with others. With this launch, interested users can now visit the Women in Gaming website to view research related to gender and diversity in gaming, as well as to access links…
Marketing to educators has become an increased focus among emerging education technology startups and enterprises. The potential within this market is extraordinary. TechCrunch noted that global investors put $8.15 billion into education technology in the first 10 months of 2017 to build out online education companies and applications. While there is incredible opportunity, marketing these…
While the decade between 2007 and 2017 marked the genesis and maturation of the mobile industry, technologies like augmented reality (AR), virtual reality (VR) and artificial intelligence (AI) are poised to accelerate this evolution even faster in the decade to come, according to Adobe–and it found marketers may not be as prepared for the coming…
When RXM Creative co-founders Mihai Botarel and Raul Mandru came up with their first “culture hack” five years ago, they had no idea it would result in the birth of an agency. The pair worked together at 360i when friends asked for help hyping the launch of New York restaurant C?modo. Botarel and Mandru decided…
Five years ago, Australia-based cook Ann Reardon posted a new how-to video to her YouTube channel on how to bake a chocolate mousse cake. But this was no ordinary cake. Its slices were flawless renderings of the Instagram logo, right down to the color bands (which Reardon created with strawberry, lime and mango Jell-O). Then,…
As marketers and advertisers navigate an ever-changing mobile landscape, a pitfall is emerging: the temptation to only target younger generations with mobile ads. New research from Porter Novelli shows that millennials and Gen Zers aren’t the only ones glued to their phones–almost half of seniors have a smartphone, and 38 percent have a mobile phone…
Which one of the five most-shared news outlets by African Americans, feminists and Asian Americans on Twitter is considered the most trustworthy by those groups? If you guessed The Washington Post, The New York Times, HuffPost or CNN, guess again. The John S. and James L. Knight Foundation commissioned a study of more than 46…
Facebook is putting its money where its mouth is when it comes to supporting local news publishers, putting $3 million toward helping some of them boost their digital subscription totals. Head of news partnerships Campbell Brown announced in a blog post that the Facebook Journalism Project launched a $3 million, three-month Local News Subscriptions Accelerator,…
Tinder is behind a new campaign to diversify emoji. The goal is to have representation of all kinds of love for all your texting and tweeting needs. The brand argues that while there’s essentially an emoji for everything, from avocados and elephants to same sex couples, there are currently no emoji that represent interracial couples….
After eight years without a chief operating officer, Square business lead Francoise Brougher will become Pinterest’s first on March 12. Why add a COO now, after going without one since it was founded in March 2010? “We think it’s the right time in our business to benefit from a world-class operations leader,” Pinterest said. “There…
The 2018 Winter Olympic Games reached their end with Sunday night’s closing ceremony in PyeongChang, South Korea, and Twitter said 103 million tweets were sent about the Games, generating 33.6 billion impressions (views on and off Twitter). Jay Bavishi, Twitter’s partner manager for the International Olympic Committee and the F?d?ration Internationale de Football Association, shared…
A new era of apps catering to help people with their mental health is here. And boy, do we need it. Social media apps have gotten a bad reputation; even Facebook recently admitted it might be bad for you. But with the continued expansion of our reliance on technology, perhaps then it’s not entirely surprising…
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