Hasta La Creative!

WordPress is one of the most widely used blogging platforms for a reason. The WordPress Content Management System is an excellent tool to aid you in building a top quality website. Do you want more traffic than any other site? Then you want WordPress! This can help you herd a plethora of traffic to your site with its kicking features. The only thing is you’ve got to be able to really maximize this system. In order to do that, you have kick up your WordPress blog to the next level. This will make the search engines work for you. To do this you will need to recognize the importance of using WordPress settings to the greatest advantage. By simply utilizing this one element to its full potential you can learn to optimize your search engine results.

We all know that organic traffic is the key to any successful online business. When you get traffic from a search engine such as Google, they are probably already interested in your product or something similar. This article will be taking a look at ways to best utilize the features of SEO for your WordPress blog platform.

Critical to be set up exactly correct with specific keywords, your post title is the most essential function in your SEO interaction with your WordPress blog. As well as using them in your title, you need to make sure the keywords are included in the content of your post. To avoid confounding the search engine when it is contemplating the rankings for your pages, you should strive for singular titles that are not used in repetition on your website. Making a list of keywords to use within the titles of your posts is a key step to keeping your content on track and search engine friendly. In order to draw the visitor’s attention your title needs not only relevant keywords but catchy phrasing. The first item that a visitor will observe preceding arriving on your website will be your title, which the search engine placements feature. Keep your titles easy to read and not too long. You can’t be vague with your titles, be very clear so that you achieve your objective easily.

You want to get indexed by Google? The best way to guarantee that is to have a sitemap. Worried it will take too long? Utilize a plug in to develop a Google Sitemap. That will definitely expedite the process significantly. The purpose of this is to help Google find all your pages. In addition to this, whenever you post something new, make sure that you ping it to various websites. If the post gets linked back by other bloggers/webmasters you will get some targeted backlinks and it will give you some targeted exposure. You need to ping every time you post.

Many people using WordPress ignore the most important SEO factor – changing the blog’s permalink structure. How come? If you leave the permalinks as normal they only contain numbers. Ensuring that your post title appears in your URL is an easy way to circumvent this. By tailoring the permalinks via the options in your WordPress blog, you are able to accomplish this.

Com o The Mobile Playbook, o Google oferece “um guia para executivos ocupados vencerem no mercado mobile”. É um documento apresenta boas práticas, números e exemplos de como uma empresa deve se relacionar com as pessoas através de smartphones e tablets.

A apresentação é dividida em “cinco perguntas cruciais sobre mobile que todos os profissionais deveriam saber hoje em dia”, com uma visão do Google de como a conectividade constante representa uma mudança sociológica no comportamento dos consumidores.

Em inglês é mais completo, mas a versão em português do Brasil traz exemplos de empresas locais. Olha: themobileplaybook.com

Post originalmente publicado no Brainstorm #9
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Just because you operate an online business doesn’t mean you can’t take full advantage of local marketing strategies. An online business may be located in the virtual world but business is very much done person-to-person.

Bringing your online business to a local, physical level allows you to radiate your branding from a core location. Each additional mile you add to the circle surrounding your central location exponentially increases the amount of individuals you are capable of reaching. Conducting local marketing efforts within your town/city could provide just as high of a profit gain as your efforts in online marketing.

The following brings it back home – these are five various ideas on how you can hop offline, get into your community, and market the hell out of your brand on a physical plane.

Idea #1: Trade Shows

Trade shows are up there when you’re talking about investing in local marketing but if you want to get into the face of industry professionals and potential clients than look nowhere else because these events are brimming with opportunity.

Trade show listings can be found in just about any local business directory, convention center website, or chamber of commerce. Entry costs will depend on the popularity and industry but once you’re in you can begin hitting the rounds and promoting your business.

A special note to mention is that you want to appear professional if you plan to setup shop. Consider custom trade show displays which will allow you to stand out from many basic setups that you’ll find littered around the trade show floor. Taking this additional investment will draw the attention of those moseying about and glue them to your brand when you present your pitch.

Other investments may include:

• Trade show “swag” like branded pens, tote bags, stickers, and gadgets
• Booth personnel to draw people in and get them hyped
• A budget to treat people to dinner when the show is over
• Business cards – lots of them – to hand out

In all, if you want to meet professionals and qualified buyers than keep trade shows on your list when you want to bring that online business down to a local level.

Idea #2: Meet Ups

People want to be around other people.

Meet ups allow individuals to find and connect with others that share similar interests, ideas, hobbies, and more. People attending can use meet ups to meet new friends, learn a skill, discuss a topic, or simply pass the time with friendly entertainment.

These meet ups are happening all the time which is why it’s worthy of mention for local marketing.

Take a look in your local newspaper, social media circles, or community websites and begin finding local get-together’s that appear to be applicable to your business such as a meeting to discuss your industry, entrepreneurship, or any other business-related topic.

Go off and attend these meetings – casually.

The point of a meet up isn’t to hammer the individuals with your marketing message but, instead, to build a professional network. Show up and deliver great information and conversations and you’ll plant the seed into their mind which will eventually having them come to you whenever they’re in need or just wanted to chat.

Meet ups are often free (minus the cost of paying for food or drinks when you’re out) and it gives you something to do that not only fills your night with good fun but also has the chance to benefit your business.

Idea #3: Fundraisers

BusinessInsider.com’s post entitled The Value of Fundraising may have a focus on venture capital but the ideas and commentary can find its place in any business seeking to leverage fundraising as a means to market their business.

A few ideas worth noting include:

• Fundraising forces you to define and defend your brand
• The ability to hone your strategy and pitch
• Reveal your misconceptions
• Provide marketing intelligence
• Acknowledging that you have the right team

The reason these ideas apply to business stems from the fact that you’re being held accountable on many different levels depending on who chooses to donate or invest. The opinion of an individual that hands over $10 can have just as much power as those shelling $100,000.

Regardless of its success or failure – a fundraiser will raise awareness of your brand within the community and it may provide you with enough exposure to garnish additional leads.

Idea #4: Buzz Agents

Buzz agents work between the lines; they are, in some way, in the gray area of marketing.

Buzz agents are individuals you hire to promote your product but in a subliminal manner. The agents are often handed a product and proceed to populate popular locations to which they casually blend into the crowd all-the-while touting the amazing features of a product and how they feel.

For example:
If your company creates a new piece of clothing you could hire buzz agents to infiltrate popular spots and essentially turn them into walking billboards. You can allow them to go deeper into their efforts by having them interact with others and casually mention the brand and have them share opinions (which are actually your sales pitch in disguise). Individuals engaged with these buzz agents won’t know they are talking to a sales representative and, in some way, may not even notice the item but … it’ll stick.

This form of marketing may sound sneaky or deceitful but it’s happening all around us – right in front of our eyes and we never take notice.

Find a few vocal members of your brand, give them the products and resources they need to promote the brand, and send them to the streets.

Idea #5: Sponsorship

Sponsorship is about as old school as you can get.

• Events
• Sports
• Seminars

If you’ve been to a public event than you have, at one point or another, been introduced to a sponsor; these businesses allow individuals and groups to pursue their ideas and activities.

But … it doesn’t stop there.

You can add layers of creativity to your local sponsorship through various methods, including:

• Car wraps
• Contests
• Trades

You may have even read about college students finding company sponsors to help pay for their tuition.

Sponsorship allows you to get your brand in front of many individuals attending these type of events and public outings; there is an added benefit, too, because you’re re-investing in the community which can leave a lasting impact and bring people to your brand.

This is a guest post

The post Think Locally to Market Your Online Business appeared first on AdPulp.

For the 10th anniversary of “The Da Vinci Code,” the book will be available for download free for a week, and it will feature the first chapter of “Inferno,” Dan Brown’s coming thriller.

In the world of marketing, data has earned itself a seat at the table amongst the TVCs, DPS’s and MREC’s of the world. It is acknowledged as the new black, a trading commodity and the ability to deliver sophisticated marketing. It is the four letter word that marketers love to hate; it is easy enough to understand but comes with a 500+ page phantom manual.

Em uma feliz oportunidade, a Unilever se apropriou de um dos maiores sucessos infantis do Youtube, a “Galinha Pintadinha“, prestando serviço às crianças de modo inovador e super pertinente, por meio da sua marca de sabonetes antibactericidas Lifebuoy.

A nova versão da “Galinha Pintadinha” é assinada pela marca que tem a responsabilidade de educar as crianças sobre a importância da higiene e da limpeza, a ponto de cultivarem isso como um hábito.

Confira o vídeo abaixo:

Em 2008, juntamente com as Nações Unidas, Lifebuoy lançou o “Dia Mundial de Lavar as Mãos” (“Global Handwashing Day”), no dia 15 de outubro. Hoje em dia esta data é comemorada em mais de 85 países ao redor do mundo.

Não é de hoje que a gente comenta sobre a efetividade dos meios interativos entre os jovens, aqueles que nasceram conectados e cheios de criatividade e intuição.

Por conta disso, algumas marcas mais expertas recorrem à internet (e outros meios digitais) para promover produtos e serviços que se posicionam com um DNA mais jovem.

Também não é de hoje que estratégias assim refletem experiências de pessoas comuns, como os consumidores, para humanizar a comunicação, tendo o conteúdo pertinente como principal ferramenta.

Para chegar a esse público, também chamado de “Geração Y“, a Volkswagen da Espanha lançou uma curiosa ação de Branded Content na web.

Com o intuito de promover o novo Polo, a Volkswagen ofereceu a dois jovens a oportunidade de viajar pela Espanha a bordo do automóvel e cumprir uma lista de 25 experiência, reportando todas elas na internet.

O mote da campanha, “25 cosas que hacer antes de los 25“, é apoiada por um blog criado especialmente para a ocasião.

A Renault criou uma curiosa parceria com a Electronic Arts para promover o seu carro-conceito Twizy Z.E. no novo The Sims 3. O carrinho, que esteve presente no último Salão de Frankfurt, em setembro passado, pode ser baixado gratuitamente.

O Twizy vem com um pacote (Electric Vehicle Pack), que inclui também outros itens ligados à sustentabilidade, como painéis solares e cata-ventos, para captar energia eólica. O uso dos itens irá repercutir positivamente na vida virtual dos jogadores, que economizarão em contas.

Para tornar o público eco-consciente desde cedo, nada melhor do que utilizar os ambientes onde se encontram crianças e jovens, para comunicar, mesmo que sutilmente, sobre a importância dos novos hábitos.

Via Kotaku

É importante a gente saber que existem potenciais para uma marca exercer sua magia em novos produtos (até então não explorados).

Buscar expandir o conceito de suas causas, campanhas e ações, em produtos e/ou serviços extraordinários, torna-se uma interessante alternativa de rentabilidade.

Neste sentido, existem duas opções: Brand extension (extensão de marca) e Brand stretching (expansão ou elasticidade de marca).

No caso do VW Polo 444, temos um exemplo de Brand stretching. Ou seja, é a marca apostando em um segmento totalmente paralelo ao seu “core business”.

A edição limitada do sneaker inspirado no novo VW Polo, lançado na Holanda, aumenta, sim, a notoriedade da marca, assim como também a rejuvenesce junto ao público de interesse, que são os jovens.

Confiram o belo hotsite promocional do VW Polo 444, criado pela Achtung!, para divulgar o novo trabalho do designer Hing Yueng.

Na sequência, leiam o que parece ser é as melhores definições das opções na qual comentei no início do post (Brand extension e Brand stretching).

• Brand extension




• Brand extension refers to the use of a successful brand name to launch a new or modified product in a same broad market.
• A successful brand helps a company enter new product categories more easily.
• For example, Fairy (owned by Unilever) was extended from a washing up liquid brand to become a washing powder brand too.
• The Lucozade brand has undergone a very successful brand extension from children’s health drink to an energy drink and sports drink.

• Brand stretching.




• Brand stretching refers to the use of an established brand name for products in unrelated markets.
• For example the move by Yamaha (originally a Japanese manufacturer of motorbikes) into branded hi-fi equipment, pianos and sports equipment.
• When done successfully, brand extension can have several advantages:
• Distributors may perceive there is less risk with a new product if it carries a familiar brand name. If a new food product carries the Heinz brand, it is likely that customers will buy it
• Customers will associate the quality of the established brand name with the new product. They will be more likely to trust the new product.
• The new product will attract quicker customer awareness and willingness to trial or sample the product
• Promotional launch costs (particularly advertising) are likely to be substantially lower.

Brand stretching é certamente menos caro do que construir uma nova marca a partir do zero. Se uma marca tem capital forte e uma massa estabelecida de clientes, a extensão corre menos risco de não ser bem sucedida. O problema surge quando as empresas “esticam” suas marcas de uma forma que não faz sentido. O que não é o caso do Volkswagen, na minha humilde opinião.

Um currículo é o seu principal meio de “promoção pessoal”. É nele que você agrega todas as informações pertinentes sobre sua vida pessoal e carreira, numa tentativa de convencer alguém que você é o melhor a ser contratado.

Nesse meio em que trabalhamos (publicidade e marketing), mostrar os nossos diferenciais é o fator mais importante.

Um redator britânico se mostrou bastante criativo, não por criar qualquer campanha surpreendente, mas por ter pensado em um meio inovador de se promover.

Ed Hamilton criou um currículo baseado no Google Maps, colocou seus dados pessoais e pontuou todos os pontos no mapas por onde ele já percorreu.

A idéia é tão original que a estratégia de Hamilton está circulando pela internet. Quanto tempo será que vai demorar para ele ser contratado novamente?