In this week’s edition of Klubi we look at the value of brand storytelling and extended narratives.
Today, we experience stories in pieces. The narratives we encounter on a daily basis are increasingly fragmented, disrupted by different technologies and platforms. The linear narrative is disappearing as our concentration span slips and brands are attuned to this, […]
Collab. consumption has been around for a while now and I’m sure most of you have taken part at some level. You know, going back to traditional bartering, sharing, lending, gifting, swapping and redefining it through technology and community – truly the power of numbers! We’re favouring the experience over just more stuff, we’re drawn […]
This week the theme is games, on screen and off, and a few extra bits too great to pass up. Enjoy.
First up is brief history of video games with all vision and sound provided by the games themselves.
Next is a time-lapse showing the conversion necessary a few weeks ago when the LA Clippers, Lakers and Kings where all […]
For the last few years I have been convinced that running Facebook ads is a pretty solid strategic choice. At the same time I found them creatively limiting: tiny pics or video thumbnails and condensing the message into a slither of straight-to-the-point copy. In light of Facebook’s multi-billion IPO comes news that Facebook ads are also not […]
In this week’s Klubi we focus on the power of sports in social media and explore some of the inspirational content that’s creating buzz online.
The London Olympics have already been dubbed the first ‘Social Media Olympics’ and yes – there is an app for that. Or rather, an entire social media platform, the ‘Olympic Athletes’ […]
In this week’s edition we discover how the use of technology can make life fun and sometimes a little easier. From riding a bike, to changing tunes and even satisfying your thirst, technology has played a role. Read on to find out how.
Who would have thought the days of free hugs would result in this. […]
In the world of marketing, data has earned itself a seat at the table amongst the TVCs, DPS’s and MREC’s of the world. It is acknowledged as the new black, a trading commodity and the ability to deliver sophisticated marketing. It is the four letter word that marketers love to hate; it is easy enough to understand but comes with a 500+ page phantom manual.
I will be speaking at Sydney’s AdTech 2012 on “Fragmented Storytelling In An Evolving Media Environment” (Wednesday 11am). My co-panelist is Jeff Julian, a great production designer who among other films has worked on Spielberg’s ‘Minority Report’. I thought it might be a cool idea to document the evolution of my own talk here:
http://storify.com/tbuesing/fragmented-storytelling
Storify is […]
This week’s Klubi takes in a strange mix of topics. From game and music mashups to the fate of three little piggies there is a little something of everything. Well, almost everything. Enjoy.
Now this is how you launch a game. Angry Birds in Space. Real space.
The new Guardian promo shows how the story of the […]
The final part of the much talked/blogged/referenced web series about ideas, content and creativity has recently gone live.
Published last week it tackles the thorny and extremely relevant issue of copyright & patent laws.
Click below to sample Kirby Ferguson’s slickly produced wisdom or here to start at the beginning.
Looking for still more on the topic? May we suggest this.
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Despite 4 years of intense OZ language practice, I am yet to find an expression that perfectly translates “de la poudre aux yeux”.
Reading my point of view on Behavioural Targeting, you will surely understand what it means and may be able suggest a phrase that I would happily enrich my Australian vocabulary with.
This is where […]
From an advertising point of view it has always surprised me how relatively long (it is only 3 years since YouTube launched in Australia) for the YT ad product to evolve. Of course this evolution is very much in keeping with the Google philosophy of user experience first; ads, monetisation and revenue second
Earlier this week my colleague Sam Granleese posted an entry on this blog debating the notion of user pay content? I thought therefore it might be a nice follow up to have a little look at another emerging market; that of Virtual goods.
Now, virtual goods are certainly not a new idea. We […]
People might be less willing to pay for content, but I believe they are more willing than ever to pay for experiences instead. The challenge the large incumbent media companies is to evolve their businesses to derive more income from experiences, and learn to leverage the audiences they attract with free content more effectively.
On Monday I spent the day at DMMS09 an event that saw string of digital marketing and agency types address a large and mostly awake crowd at the Hilton on the Park Melb.
Bands using maps to create interactive experiences
Launching this week, is the nab Event-u-lator . The Event-u-lator was conceived as part of a broader campaign with the objective to engage with a younger adult audience and educate them on nab’s transaction account
Meeting with the lovely folks at eyeblaster last week – i asked them if there were any examples of Augmented reality beginning to creep into creative they are serving and assisting in developing.
They have come back with an excellent example of how similar technology to AR is being used to bring interactivity from ad into […]
This is article via mashable – got me thinking about a recent project we had conducted at the agency which involved assessing media properties based not only standard media metrics; audience and reach, but considering the extent to which audiences were engaged beyond the box in related channels (Website, Twitter, Video clips in YouTube etc). […]
The direction from which brands approach content online is at a cross-road. The brand-to-content model has evolved from one of brands filling in the spaces between shows, to brands integrating into shows, to where we are now: brands producing their own shows.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
