Hasta La Creative!

One thing that television advertising offers is that you have to be wise as to what time slot you want your ad to come out. In events such as the Oscars or the closely watched sporting events such as boxing and the Super Bowl, slots will surely be packed and if you really want the exposure, you have to think ahead and get the ideal ad slot to get your money’s worth.

Often, you will find tough picking when you are up against the aggressive advertising giants who want maximum exposure. While they are preferred by most event organizers, the best you can do is find the next best slot to place your ad and get the required exposure your product or service needs.

Photo taken from The Moscow Times

Look around you and you will see that there are signs that entice you to place your ads there. Mostly, these are billboards and free spaces to which are being leased at a hefty amount. But while these are standards advertising and promotion practices, there are limitations on where you can put ads publicly.

Similar to this case in Moscow, the proper placement of public ads must be observed. One thing they hate is placing ads where their heritage and culture will sorely be affected. Much of the outdoor advertising materials that were situated near historical places like the Kremlin and the Novodevichy Monastery were forcefully removed in an effort to preserve the city’s historical appearance.

For sure, these practices will likewise be done in your territory. Placing ads is one thing but knowing when and were to place them should never be overlooked at all times.

(Source) The Moscow Times

As far as wise spending is concerned, the current economic crisis that the world is facing has forced most businesses to become more budget-conscious as far as ad spending is concerned. We all know the large amount of investment needed to create promotions for a business’ product or service but no thanks to the compounding woes of financial constraints, some sectors just have to bite the bullet and find other means of marketing support.

Such practice is evident especially in regions like the United Kingdom. You just have to shelve these advertising programs for the meantime and hope that the economic outlook picks up and help justify the expensive costs of advertising support needed by most business entities today.

You can read the reference article here at Reuters.

As far as the known means of promotions and providing advertising mediums is concerned, digital media advertising is the new resort that most people turn to today. It has been hailed as the ideal means of getting ads across to a new market, especially the ones who hate to wait.

Normally, most digital media advertising campaigns can be found in the airports for captive audiences. This concept originates from the fact that whenever a person finds himself waiting for his flight or turn, he is seeking something to entertain him for the moment. Digital advertising aims to do just that.

You may be thinking that digital spending may be costly which is true. But if you are inclined to make each second count, rest assured digital media advertising is a worthy investment for vast exposure for your product or service today.

You can read more of it here at Digital Signage Today.

The best advertising strategy to get your target market’s attention is to use images of the world today. One thing that people want to see is what people from anywhere today are doing and what is hot in their book. Advertising through using these facts and practices which in turn will be integrated with the products offered by corporate giants such as Alcatel-Lucent can expect a pretty good turnout as far as consumer buying behavior is concerned.

Sometimes, you just have to look around to get ideas in advertising. You don’t have to dig deep to be creative. Make use of your surroundings because they can create the attention you are looking for your product or service.

Read more: Alcatel-Lucent launches a global advertising campaign celebrating the Always On way of life

We are all aware the web is full of advertising tactics to help promote products and services covered by various companies. But while these online advertising practices are indeed something to behold, the question of effectiveness and consistently hitting the actual target market really leave a large cloud of doubt.

  

Yahoo knows this all too well and apparently this is what their planned release of AMP. AMP intends to simplify the whole buying and selling process through online ads which is a welcome development for businesses sorely lacking in getting results from their online targeted advertising.

  

According to a company statement, the platform will enable advertisers to “precisely yet easily” target audiences, while also allowing publishers to “better monetise their content”.

  

“While online advertising grows more sophisticated, the process of doing business today is surprisingly cumbersome and manual,” stated Hilary Schneider, executive vice president of global partner solutions at Yahoo!.

(Source) Bigmouthmedia

One thing that will surely get the attention of the target market you are catering to is the presence of well-known celebrities such as NBA superstar LeBron James. James has not only been a phenom in the National Basketball Association but also elsewhere as more and more kids are looking up to this athlete who made the big jump to the big leagues over a college education.

While the move may not necessarily be your typical role-model move, you just have to admit that he is the top personality that most people, young and old, are looking onto these days. Here is a commercial with so many people involved portrayed by only one person, LeBron James.

So I’m in a jam packed pub in Charlotte, NC with my buddy “Vinnie the Concrete Salesman” watching Davidson play Kansas yesterday. (I know this sounds like a joke but any attempted fabricated humor does not do Vinnie justice, he is a breathing billboard of excessive humor in his own right). For those of you who don’t know, Davidson is a small college right outside of Charlotte. Their marque player is Stephan Curry who has been tremendous in Davidson’s march to the Elite 8. Stephan’s father is Dell Curry, a former Charlotte Hornet who is still revered by the Charlotte community even though the Hornets packed their bags long ago for New Orleans.

About half way through the second half, the camera cut to Dell who was sitting in the stands wearing a NIKE WITNESS shirt.

 

The Witness brand of apparel is getting a huge push by NIKE via spokesman Lebron James (who coincidentally was in the stands on Friday night).  When I saw Dell Curry I just looked at Vinnie and asked “Coincidence”. Vinnie gave me his familiar sarcastic look of disdain and said, “Dude, when I get a beer from this crappy bartender in less than ten minutes after I’ve finished my last one, that’s a coincidence. Curry is totally shilling for NIKE.”

And Vinnie is right. NIKE had to knowthat Dell would get air time, he had in all the other televised games. So the shirt was donned. Maybe it was a favor to Lebron but more than likely it was a marketing move. And a good one. NIKE’s style of brand and logo pronouncement is legendary. What may be even more impressive is that they consistently come up with innovative ways to subtly get their messaging out there. Very impressive. Oh and by the way, Vinnie is still parched.

Jokk Juice is made from berries from far far away. This Swedish ad from Saatchi & Saatchi highlights how hard it is to get the berries that go into Jokk Juice. But what’s really hard is finding information on Jokk Juice on Google. If you type “Jokk Juice” in your search bar you will be shown links to the ad in blogs and advertising registries. Most people have good things to say about the advert, but what if you wanted to know more about what’s in it and you don’t live in Sweden? When you type “Jokk” in Swedish Google your results will be a little better if you can read Swede. Saatchi did a good job of creating an ad, but did not plan for the viral effects that are so common today. There’s a disconnect between broadcast and digital that can be solved by planning digital scenarios. If the ad is being seen and appreciated around the world, perhaps a multinational splash page could be created to provide basic information. Even if the product is only sold in Sweden, people outside the market are becoming familiar with the ad but not the brand. A simple page and some search engine tweaks could save millions in the long run if there are plans to expand internationally. But then again I don’t know much about the brand or its plans for world domination.

Matt Dickman, author of the most excellent Techno//Marketer blog referred me to one of the coolest links I’ve found in a while. It’s called “Google Hot Trends” and it’s an hourly update of the most Googled terms. Fascinating because you can find out all sorts of things, from who’s being traded before the NBA trade deadline, who’s having Jason Kidd’s baby, and which congressman is being indicted. It’s one of the ways that search, and the analysis thereof, is changing the way we approach advertising and marketing. Because rather than rely on the specious output of Nielson families or million dollar focus groups, we get uncensored, unbiased accounts of what people are doing when they are not conscious of being monitored or watched. The possibilities are endless for this sort of research, but in the meantime, it’s a fun way to keep abreast of the news and to see how many of terms you recognize before you click on them.Well at least for a nerd like me, it is.