Hasta La Creative!

Jokk Juice is made from berries from far far away. This Swedish ad from Saatchi & Saatchi highlights how hard it is to get the berries that go into Jokk Juice. But what’s really hard is finding information on Jokk Juice on Google. If you type “Jokk Juice” in your search bar you will be shown links to the ad in blogs and advertising registries. Most people have good things to say about the advert, but what if you wanted to know more about what’s in it and you don’t live in Sweden? When you type “Jokk” in Swedish Google your results will be a little better if you can read Swede. Saatchi did a good job of creating an ad, but did not plan for the viral effects that are so common today. There’s a disconnect between broadcast and digital that can be solved by planning digital scenarios. If the ad is being seen and appreciated around the world, perhaps a multinational splash page could be created to provide basic information. Even if the product is only sold in Sweden, people outside the market are becoming familiar with the ad but not the brand. A simple page and some search engine tweaks could save millions in the long run if there are plans to expand internationally. But then again I don’t know much about the brand or its plans for world domination.