Hasta La Creative!

As far as Google is concerned, chances are you will be thinking of revenue generated from clicked ads which you usually place whenever you put up a site and get a Google Adsense account. Now for some people who discovered this earlier, the opportunity may have been rewarding. But today with the growing number of people trying to get their hand on online advertising and pay-per-click ads, it seems that it has been a case of:

1. Congestion
2. Wiser Internet Consumers
3. Advertising Competition

Whichever of the three is the reason for this is anyone’s guess. But one thing that is for sure, Google is slowly aging and may have to pull some more strings if they really want to retain their current market positioning.

Google’s “paid clicks” had decreased by 7% during January, and were flat compared with the same month a year earlier. In other words, surfers who searched the web via Google itself, or who visited websites that belong to Google’s advertising network, clicked slightly less frequently on the little text advertisements that Google often places on these pages.

(Source) Economist.com