An ad for Playboy lingerie from Australian retailer Bras N Things has been deemed by the country’s ad watchdog to be too risqué to be shown on digital billboards. But the model in the spot has some choice words for critics who called the ad “vulgar” and likened it to “amateur porn.”
Früt is the hottest new lingerie boutique in town. There’s only one catch—all the underwear it sells is from Fruit of the Loom.
In “Welcome to Früt,” a campaign by agency Ketchum, the packaged clothing marketer treats shoppers to a new twist on the old bait-and-switch: Opening a chic pop-up store that supposedly sells expensive designer pieces (which are actually just the same old panties you can buy in a bag).
A pair of case study videos claims consumers were lured in by airy fabrics and vibrant patterns, only to discover a dirty secret—they were falling in love with lowbrow underwear.
It’s International E-Cup Day for Men over at PrimaDonna lingerie, and the men are getting to know what it’s like to haul around an extra 6.6 pounds on their chest.
PrimaDonna specializes in luxury lingerie at larger cup sizes, from C to J (yes, it goes all the way up to J). Having E-cup-size breasts is something even I, as a women with a solid B, can’t say I fully understand the implications of. But this video of PrimaDonna’s daylong empathy exercise gives me a pretty good idea.
Lane Bryant’s new #ImNoAngel campaign is sexy as hell.
The video features gorgeous plus-size models sporting bras and panties from the new Cacique by Lane Bryant collection. The 30-second spot is done in black-and-white and without any music (it feels the tiniest bit empty without it), with a few soundbites from the models, who all declare that they’re no angels.
“The Lane Bryant #IMNOANGEL initiative celebrates women of all shapes and sizes by redefining society’s traditional notion of sexy with a powerful core message: ALL women are sexy,” the brand says.
It’s a direct dig at Victoria’s Secret, and social media is loving it. Women have jumped on the trending hashtag, posting their own photos and declarations with #ImNoAngel.
Ashley Graham, one of the stars of the Lane Bryant campaign (she was also in that Swimsuits for All ad in the Sports Illustrated swimsuit issue), posted this fun photo to Instagram yesterday, writing: “On the F train, literally. Can’t hide these curves!!!”
Victoria’s Secret, of course, hasn’t responded—though its latest tweet reminds you that its models even have “angel” in their Twitter handles.
The @angelcandice wall at our NYC HQ! For more #InsideVS, go to Snapchat: VICTORIASSECRET. pic.twitter.com/QClKwC7iWj
— Victoria’s Secret (@VictoriasSecret) April 7, 2015
Victoria’s Secret is under fire for its newest bra campaign featuring the tagline “The Perfect ‘Body’,” suggesting on first glance that these women have it, and you probably don’t.
More than 10,000 people have signed a U.K. petition calling for Victoria’s Secret to “apologise for and amend the irresponsible marketing of your new bra range ‘Body’.”
“Victoria’s Secret’s new advertisements play on women’s insecurities and send out a damaging message by positioning the words ‘The Perfect Body’ across models who have exactly the same, very slim body type,” the petition notes. “This marketing campaign is harmful. It fails to celebrate the amazing diversity of women’s bodies by choosing to call only one body type ‘perfect’.”
Of course, the brand isn’t literally saying its models have the perfect body. It’s a play on words with the popular “Body” line of bras, and the ad copy clarifies: “Perfect fit. Perfect comfort. Perfectly soft.”
But at a time when unrealistic body images are such a controversial topic, this tagline has understandably sparked some fires in social media:
Victoria’s Secret – stop bodyshaming young women! #iamperfect Sign the petition here http://t.co/jB3049yIR1 pic.twitter.com/u6wgbxvhpf
— Frances Black (@FrancesNoir) October 29, 2014
No such thing as a perfect body, @VictoriasSecret. Please, stop perpetuating this myth. Only harmful. #iamperfect
— Anne A. Wilson (@Anne_A_Wilson) October 29, 2014
Victoria’s Secret, I am appalled. Frick you and your “perfect body” campaign SMH YOU’RE ALL PHOTOSHOPPED pic.twitter.com/PE49XSktJv
— O’Haggerty (@leerocket5000) October 30, 2014
This year we’ve seen quite a few female-focused brands toss aside the whole idea of perfection. Aerie refused to Photoshop models, ModCloth pledged to be transparent about retouching, Dear Kate focused its underwear campaigns on “real women”), so one has to wonder if Victoria’s Secret just made a tone-deaf misstep or actively decided to troll the competition.
"My Beautiful Woman" is a series of three short ad films totaling 20 minutes of running time. And while that might sound like an eternity on YouTube, in this case it's definitely worth it.
The stories—narrated in Thai, subtitled in slightly broken English—are beautiful, emotional and likely to move sentimental types to tears. (They did for me, anyway.) The real surprise is that they're for lingerie brand Wacoal, though you'd never know it from the completely unsexual storytelling.
Each movie tells a story about a "beautiful woman," and then quietly closes with the copy "Wacoal believes all women were created to be beautiful." Then comes a request: "Who is your beautiful woman? Post a photo and hashtag #MyBeautifulWoman."
I don't want to give away the storylines, because they're lovely and surprising in their subtle twists. Some may argue they're sappy or cloying, and there are certainly some cultural differences to take into account. But feel free to block this off as your sniffly-faced, feel-good moment of the day.
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When a model's livelihood relies on her looks, what happens when her appearance changes? For Elly Mayday, the answer is to just keep on modeling.
While undergoing treatment for ovarian cancer, the plus-sized Mayday has lost her hair and gained some scars, but she remains front and center in ads for Vancouver-based Forever Yours Lingerie, which caters to women of all sizes. In addition, the company has donated a portion of its sales to supporting Mayday while she continues treatment.
It seems to be a banner month for shattering norms in the lingerie space, following Aerie's commitment not to retouch ads. Don't go looking for unretouched photos on the Forever Yours Lingerie site, as Photoshop features as heavily as lace bras. But it's still nice to see two brands that have moved away from unrealistic perfection. (Victoria's Secret, why is everyone so glowy on your site?)
While cynics cry marketing ploy, it seems to me that it's a win-win for brand and consumer alike. Hopefully it'll inspire other brands to follow suit.
See another pic of Mayday below from her first Forever Yours shoot after treatment, when she dyed her hair teal green for ovarian cancer awareness.
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If I could stand up and Top Gun high-five a brand right now, it would definitely be Aerie and its new Aerie Real campaign.
The sister brand of American Eagle markets bras, panties and sleepwear to girls 15-21—girls in high school and college who are notoriously bombarded with the message "You need to be hot." Lest you think I exaggerate, surf Tumblr or the hashtag #thinspiration on Instagram, and you'll see what I mean.
Aerie's new ads are unretouched. The girls you see in the ads are what they look like in real life, which is, sadly, groundbreaking. The models are wearing makeup, they look healthy, the poses are flattering, and the lighting is perfect. But theres's been no Photoshop-surgery removal of skin folds or digital slimming of thighs and stomachs. The copy on the print ads declares, "The girl in this photo has not been retouched. The real you is sexy."
"But these particular girls don't need retouching," you say. And I would agree that the girls are probably pretty close to flawless in real life. But in a world where Photoshop morphs already super hot models into super hot models with thigh gap and flawless skin and inhuman proportions (Google Victoria's Secret Photoshop Fails for glorious examples), this is a step in the right direction.
The changes to the Aerie website might be my favorite part. When shopping for a bra, most websites let you shop by size, but whether or not you click 32AA or 40DD, you're still looking at the same model sporting the "ideal" 36C breast size. When you surf on the Aerie site, clicking on a 32AA bra size will show you a model wearing a 32AA sized bra on her 32AA sized breasts. Same for 40DD. And the models are all smiling.
I love that this is what 15-year-old girls will see when they go bra shopping. It's such a stark contrast to Victoria's Secret's Pink line (marketed to the same crowd), which features models that are so Photoshopped they kind of look like really glowy superhumans.
Nice work, Aerie. I hope other brands follow suit. I love seeing this for the high school/college crowd, but I'd be ecstatic if this trend worked its way up to brands that serve older demographics as well.
More images below. Via The Huffington Post.
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If tits could tweet, they'd probably have a lot to say; but since they can't, they'll have to settle for the next best thing: a tweeting bra. OgilvyOne Athens has created a bra that tweets every time it's unclasped, sending a titillating notification to a special Twitter feed. Greek actress Maria Bakodimou will wear the bra for two weeks, letting the world know each time the twins are unleashed. The tweets then direct people to the Nestlé Fitness website, where they can get tips on how to do a monthly self-exam. As you can imagine, the bra currently tweets a lot in Greek, but it contends that self-exams are still Greek to many women. Maybe next time they can team up with Durex's Fundawear team and add some electric tingles to the bra that can be remotely controlled by response tweets. C'mon, anything goes in the name of awareness! Via Mashable.
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We'd say spoiler alert, but it's pretty clear from the get-go where this ad from bra brand Wacoal is going. The drawn-out close-ups of ambiguous cleavage and blurry surveys of bare legs are sure signs that there's a twist in the works. By the time the eyelashes come off, there's little doubt left that the woman in the ad is probably not a woman after all. It doesn't help that it's been done before—and much more tastefully—in print ads from Dutch brand Hema.
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Triumph, a marvelously named Swiss-owned women’s clothier in Japan, has unveiled its annual concept bra, which might just be the first economics-themed lingerie. The Abenomics Bra, named after Prime Minister Shinzo Abe's “three arrow” economic plan to achieve 2 percent inflation, aims to grow bust sizes with 2 percent extra padding. The golden bra features ceremonial Shinto arrows and is paired with a skirt adorned with a target. According to Triumph’s lovely model in the video below, “If a woman thinks she looks beautiful, she will work harder. And that will surely increase inflation and boost the economy. Right?” I’m sure there’s some evidence that attractive bras stimulate growth, but it's probably not the kind Prime Minister Abe is aiming for.
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Adrants draws our attention to this odd campaign by True&Co, an online bra outfitter. True&Co is trying to reclaim the pejorative acronym MILF. Specifically, they'd like to turn "Mom I'd like to f–k" into "Mom I'd love to fit'—as in, fit for a bra. You see, they have the same setup as Warby Parker. They send you five bras to try on at home, you send back what you don't want. Presumably, this means you get the perfect fit. And, during this promotion, you also get a free MILF temporary tattoo!
"Mommy, what does MILF mean?" "Um. That's how you spell milk." "Cool! Can I have a tattoo, too?" At this point, it's best for True&Co to just apologize, act contrite and enjoy the attention. The company did offer this explanation on its website: "The term brings to mind pervy frat boys but who says they should own an acronym? … We think there's nothing objectifying about a woman owning her sexuality. We'd be proud to be considered a MILF (Mom I'd Love to Fit)."
Now, I'll admit, there are moms out there who would like to be considered MILFs, but the weirdest part about this whole thing is the art direction. It's all adorable pictures of moms with their kids, and True&Co even wants you to send in your cute pics for its Mother's Day contest and online gallery. The truth? Even if you are sex positive and proud of your smoking-hot MILF status, you probably don't want to involve the kids.
A bunch more images below.
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Um experimento da marca de camisinhas Durex, na Austrália, criou a primeira lingerie vibratória mobile que se tem notícia. A Fundawear é controlada via aplicativo no smartphone, e o toque nos botões ativa sensores instalados nas peças de roupa íntima.
A Durex chama sua invenção de “o futuro das preliminares”, destinada a casais separados pela distância (geográfica, não emocional). Porém, se tem gente que conversa pelo celular/computador estando na mesma casa/escritório, não é difícil imaginar gente querendo fazer todo o resto via app.
A Fundawear não esta à venda, mas uma promoção no Facebook da marca promete premiar os participantes com a inovação. Nos vídeos abaixo, a Durex detalha a tecnologia por trás do projeto.
Post originalmente publicado no Brainstorm #9
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São muitos motivos que podem levar um par de seios a se separar, mas nada que um bom soutien não possa reunir novamente. Esse é o mote da campanha “Finally Together” da marca de lingerie francesa Valege.
Feitos com animação, em vez de modelos voluptuosas que são tradição do segmento, os comerciais mostram seios se reencontrando no aeroporto, na doca e até em um programa de TV.
A criação é da Publicis e da Marcel Paris.
Post originalmente publicado no Brainstorm #9
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| THE ORIGINAL? Bustop « Look your best » – 2005 Source : Cannes Archive Online Agency : Clemenger BBDO Auckland (New Zealand) |
LESS ORIGINAL Diva by Makole fashion store – 2012 Source : Adsoftheworld Agency : Dunkelblaufastschwarz (Austria) |
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| THE ORIGINAL? Breast Cancer Awareness / Field Marketing – 2005 Source : Cannes GOLD LION Agency : DDB Brussels (Belgium) |
LESS ORIGINAL Breast Cancer Awareness / Ambient – 2011 Source : Adsoftheworld Agency : Bolero, Fortaleza (Brazil) |
A Fortnight Lingerie é uma pequena empresa canadense, que faz produtos à mão e é conhecida por oferecer produtos que servem em uma gama maior de mulheres do que o normalmente oferecido por produtores nos EUA e região.
Sem o orçamento para organizar um desfile com as principais modelos da atualidade e um show do Black Eyed Peas, acharam uma outra solução envolvendo seu produto e mulheres bonitas: uma série de vídeos educacionais. Para começar, instruções para fazer reanimação cardiopulmonar (RCP).
video
O próximo vídeo, anunciado para 1° de Junho, ensinará a fazer a manobra de Heimlich. Não consegui descobrir de quem são a criação e produção dos filmes, e a inspiração no filme Show de Vizinha é meio óbvia. Mas duvido que alguém já tenha visto algum exemplo melhor de como fazer RCP.
Post originalmente publicado no Brainstorm #9
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We are all aware that billboard advertising is a good way to get attention. For soap operas like Secret Diary of a Call Girl, added exposure to inform viewers of this TV series will really help them in terms of ratings and all.
But what is controversial about this billboard ad for this soap series is its changing design which has caused some drivers to stop to this unique style of design and change in billboard advertising approach today.
Apparently, the change is from decent to salacious and with that in mind, the public are sure to react towards this different advertising approach.
A spokeswoman for Prime Television, Lisa Franklin, said back-lighting on the boards came up after dark to reveal sexy lingerie on the “call girl”.
Franklin said she was not sure whether the changeover occurred before the “watershed” time of8:30pm , when adult content is allowed to appear on television.“That depends on what time it gets dark in
Christchurch these days,”Franklin said.Another billboard, on the corner of
Christchurch ’s Tuam andMadras streets, features a skirt that blows up in the wind to reveal the legs of a “call girl” clad in suspenders.
(Source) Stuff.co.nz
Technorati Tags: billboard, call girl, advertising, television, soap opera, lingerie, salacious
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