Missing one bit… of originality / Bonnet d’âne!

onecup2005 onecup2011
THE ORIGINAL?
Breast Cancer Awareness / Field Marketing – 2005
Source : Cannes GOLD LION
Agency : DDB Brussels (Belgium)
LESS ORIGINAL
Breast Cancer Awareness / Ambient – 2011
Source : Adsoftheworld
Agency : Bolero, Fortaleza (Brazil)