Historically Black and brown communities have not had equal access to quality health care, from experiencing a lack of resources to navigating inaccurate care from systemically biased medical professionals. This crisis, building over time, has led to increased mortality rates and will require not only deep commitment to overcome it but also actions to change…
In the 2017 action film Wonder Woman, the leading lady of DC Comics’ pantheon got quite a workout. For two-and-a-half hours, she jumped off cliffs, outran machine-gun bullets, threw a tank in the air and singlehandedly defeated a battalion of soldiers. Gee–wonder what she had for breakfast. Well, starting this week, ordinary mortals can at…
The public watched in shock last year when Danish soccer player Christian Eriksen collapsed on the field due to cardiac arrest during the opening game of the Euro 2020 championship. Eriksen survived, partly because of the swift performance of cardiopulmonary resuscitation (CPR). That moment was a lightning bolt for the CPR education community, including British…
No one looks perfect after a gym workout, something that perhaps has not translated into advertising in the past. Through its communications, sports apparel firm Gymshark aims to counter that mistruth, which it continues with its latest campaign “Look Good, Lift Ugly” as it seeks a new social media lead. The campaign begins September 5…
Shannon Ash is not looking to end drug use. Instead, the licensed clinical social worker has set out to eradicate overdoses. And in an industry that has historically shunned individuals who struggle with recovery, she is determined to offer a warmer approach. According to Ash, fear of being shamed is one of the main reasons…
More than four decades since the first reported cases of HIV, the condition still carries a lot of stigma, prejudice and misunderstanding. A 2021 survey from U.K. charity National AIDS Trust revealed largely false and negative views of HIV: only one-third of respondents said they had sympathy for people living with HIV, two in 10…
When it comes to discussing health and sexual wellness, the true experiences and needs of women still remain fairly taboo topics within media. But Headspace is hoping its next campaign will help change how women get to participate in these conversations. Aiming to empower, the mindfulness and meditation platform partnered with Peanut, an online community…
When someone is experiencing hardship, it’s not always easy to know what to say. Hopeful words can come across as meaningless platitudes and it may be difficult to find the value in activities that once sparked joy. However, in many cases, simply being present could change crisis outcomes and create a better tomorrow. Acknowledging the…
The success of any good relationship, personal or professional, can come down to one thing: trust. For global pharmaceutical and biotech company Bayer, that’s where things began with Oliver Group, the BrandTech Group-owned marketing consultancy. “We just became an extension of what they were doing as brand marketers,” said Kristi VandenBosch, president of Oliver US….
The past few years have seen an increase in conversations around health and wellness as they increasingly take place in public, community-oriented spaces. However, even as more people continue to share their personal health experiences online, some communities still lack representation. To help broaden understanding of chronic illness, Buoy, a hydration wellness brand, launched its…
The past few years have seen an increase in conversations around health and wellness as they increasingly take place in public, community-oriented spaces. However, even as more people continue to share their personal health experiences online, some communities still lack representation. To help broaden understanding of chronic illness, Buoy, a hydration wellness brand, launched its…
For many of our four-legged friends, the hardest part of the day is waiting for the next meal or treat. But for pet parents, the hardest part may be looking for that healthier dog food to feed their companions. Not to worry: dog food brand Jinx has not only figured out a working formula, but…
DTC shaving brand Billie has spent years working to break taboos about body hair, pointing out its strange absence in most shaving commercials and attempting to run paid ads on Facebook and Instagram that were rejected as “adult material” for showing hair peeking out of bathing suits. A new “Rules of Body Hair” campaign points…
Spinal Muscular Atrophy (SMA) is a rare neurogenerative disease that is largely invisible to society. A new campaign exposes its harsh reality as calls for early screening programs that can slow the disease’s progression circulate around Europe. Biopharmaceutical company Biogen and patient association FundAME are behind the campaign, titled “Invisibles” and created by ad agency…
As we endure another excruciatingly hot summer, we must remain grateful for the deodorants, shower gels and fragrances that keep us at our freshest against all odds. For Grammy-winning rapper Lil Baby, Axe is the hygiene brand of choice. So it only makes sense that his next major collaboration be with the very legacy brand…
Advertising for sports drinks, whether it’s Gatorade or BodyArmor, tends to stick with a familiar theme: top-level athletes run, jump or throw a ball before pausing to wipe the sweat from their brow and take a swig from the bottle. Liquid I.V. doesn’t want consumers to think of it that way and is spending $20…
Forget all the workout pants, leggings and sporty tank tops. Peloton’s latest work shows community members that its app makes working out so accessible that fitness can achieved in any state–even when you aren’t totally dressed for it. In celebration of National Nude Day, Peloton partnered with actor Christopher Meloni for a new ad highlighting…
When it comes to women’s health and sexual wellness, it’s no surprise that certain terminology is still seen as taboo or censored. However, Gillette Venus is standing against the taboo by giving the word “pubic” all the love and attention it deserves, especially when it comes to proper self care and hygiene. To further help…
It’s only been a mere two months since DTC oral care company Quip chose Mother LA as its AOR, and the agency’s first campaign is already here with teeth as part of its new brand platform of “human-proof oral care.” The ominously named “Save Your Teeth From You” campaign thankfully does not feature anything too…
In an effort to demystify and destigmatize menopause to marketing and communications businesses, Bloom–the British organization to support and encourage women working in communications–will set out its “Menofesto.” Bloom, which operates with the mission to ensure that every woman is given equal opportunities in the communications industry, has published research to better understand the impact…
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