Dylan Mulvaney on TikTok Fame and Living Without Fear

“Just be yourself” is something we are all told at a young age. For many of us, however, that is easier said than done, especially when who you’re meant to be is seen as someone who shouldn’t be taking up space. But on platforms like TikTok, people are able to be themselves and find their…

This Heartfelt Ad Captures the Emotional Connection Between Humans and Their Pets

For many, mental health can not only be a challenge in itself, but can oftentimes be a lonely battle. For PAWS NY, a nonprofit pet organization, pets are not just great companions, but are powerful healing aids. To highlight the mental health benefits pets can provide, PAWS NY and agency Klick Health launched a heart-tugging…

To Dine For Podcast: Niki Leondakis, CEO of CorePower Yoga

In this week’s episode of To Dine For, host Kate Sullivan is joined by Niki Leondakis, chief executive officer of CorePower Yoga, one of the largest yoga studio chains in the world with more than 200 studios. To Dine For Podcast: Grappa Maker Francesca Nonino Throughout her career, Leondakis has worked to build and lead…

Adweek’s 22 Most Popular Stories of 2022

If you’re feeling slightly out of breath and confused that the year is almost over, you’re not alone–it felt like we packed 18 months into 2022. One reason is because the world looks so different from where we started in January. Crypto companies ruled the Super Bowl, but by November the entire industry was quaking…

How This Short Horror Film Is Confronting Bias Against HIV-Positive People

While medical advancements have been made since the first reported cases of HIV in 1981, there are lingering stigmas tied to the condition as people are still fearful of those living with HIV and AIDS simply due to their prejudice and ignorance of it. As a way to break down the stigma behind HIV, Casey…

To Dine For Podcast: Laura Sage, Co-Founder and CEO of Chill Anywhere

In this week’s episode of To Dine For, host Kate Sullivan is joined by Laura Sage, the creator and CEO of Chill, a modern meditation studio. Sage was driven to create Chill by her desire to establish a regular meditation practice for herself and her frustration at not being able to find a meditation studio…

With Selena Gomez, Serendipity Brands Tones Down the Gimmicks

Before Covid-19, perhaps you could lure someone out of the house with a $200 grilled cheese, $300 burger or $25,000 frozen hot chocolate. During that simpler time, you could fall in love at the glove counter at Bloomingdale’s, split a sundae at the shop down the street, lose that person’s phone number in a Gabriel…

Only One Kind of Wrapping (Wink) Is Needed This Holiday Season

As we enter December, we submit to the seasonal joys of steamy peppermint-laced drinks, claymation movies and observing hordes of people cosplaying the same jolly, reindeer-loving character. But this holiday, some brands are using the time to take a stand for the planet and urging a more mindful kind of consumerism. In a joint campaign,…

This Film Shows How Period Stigma Nearly Stopped the First Woman Soccer Referee

Conversations around reproductive rights remain at the forefront of many industries and political agendas. However, one common experience–menstruation–still remains heavily stigmatized as many still face discrimination. In an effort to reinforce the importance of fighting gender biases, Kimberly-Clark brands Kotex and Brazil’s Intimus launched a short film following the story of the first Brazilian woman…

Jeremy Irons Celebrates Dyslexic Innovators in New Work by DDB Melbourne

As many people with dyslexia can relay, the world isn’t particularly well-equipped to accommodate those that experience this common reading disability. With plenty of horror stories of communities and institutions that simply did not understand dyslexia, working to reshape the world to empower dyslexic thinkers is the next step forward. Encouraging schools to allow teachers…

How One Brand Is Addressing—and Aims to Close—the Gender Pain Gap

Research shows that women’s pain has long been overlooked, ignored and dismissed through societal and medical biases. In a rare move for a brand, Reckitt drug Nurofen has launched a campaign to close the gender pain gap. The gender pain gap refers to the phenomenon in which women’s pain is less understood and more mistreated…

Brave Commerce Podcast: The Challenge of Marketing Intimate Wellness

In this episode of Brave Commerce, Olga Osminkina-Jones, svp and global category officer for intimate wellness at consumer hygiene and nutrition maker Reckitt, joins hosts Rachel Tipograph and Sarah Hofstetter to reflect on the importance of value creation. In this enlightening and emotional session, Osminkina-Jones speaks on the challenges and triumphs of reaching audiences in…

Campaign Warns Teens to Stop Sharing Passwords

The sharing of online passwords and pin codes between friends has become a trend that aims to prove trust–a token gesture that can go dramatically wrong. According to The Cybersmile Foundation, which tackles incidents of digital well-being and online abuse, approximately 800 people each year use its help and support services for issues related to…

This Health Insurer’s Ad Puts a Sweet Spin on a Classic Neil Diamond Tune

If you blast Neil Diamond’s iconic tune “Sweet Caroline” in just about any bar, sporting event or college party, you’re likely to spark an impromptu, high-spirited sing-along, regardless of the audience. Possessing cross-generational appeal and joyful vibes in spades, the track is considered one of the few great unifiers in popular music. Now, a health…

This Short Film Asks Big Questions to Challenge Health Care Bias Impacting Black Communities

Historically Black and brown communities have not had equal access to quality health care, from experiencing a lack of resources to navigating inaccurate care from systemically biased medical professionals. This crisis, building over time, has led to increased mortality rates and will require not only deep commitment to overcome it but also actions to change…

Pow! The Vitamin Shoppe Is Slapping Superheroes on Protein Powders

In the 2017 action film Wonder Woman, the leading lady of DC Comics’ pantheon got quite a workout. For two-and-a-half hours, she jumped off cliffs, outran machine-gun bullets, threw a tank in the air and singlehandedly defeated a battalion of soldiers. Gee–wonder what she had for breakfast. Well, starting this week, ordinary mortals can at…

Sex Education Actor Is New Face of the CPR Dummy to Teach Life-Saving Skill to Young Generation

The public watched in shock last year when Danish soccer player Christian Eriksen collapsed on the field due to cardiac arrest during the opening game of the Euro 2020 championship. Eriksen survived, partly because of the swift performance of cardiopulmonary resuscitation (CPR). That moment was a lightning bolt for the CPR education community, including British…

‘Look Good, Lift Ugly’—Gymshark Aims to Counter Fitness Image Stereotype

No one looks perfect after a gym workout, something that perhaps has not translated into advertising in the past. Through its communications, sports apparel firm Gymshark aims to counter that mistruth, which it continues with its latest campaign “Look Good, Lift Ugly” as it seeks a new social media lead. The campaign begins September 5…

Agencies Must Advance in Health Care Messaging by Practicing Empathy

Shannon Ash is not looking to end drug use. Instead, the licensed clinical social worker has set out to eradicate overdoses. And in an industry that has historically shunned individuals who struggle with recovery, she is determined to offer a warmer approach. According to Ash, fear of being shamed is one of the main reasons…

These Ads Use Humor to Break Long-Held Stigma Surrounding HIV

More than four decades since the first reported cases of HIV, the condition still carries a lot of stigma, prejudice and misunderstanding. A 2021 survey from U.K. charity National AIDS Trust revealed largely false and negative views of HIV: only one-third of respondents said they had sympathy for people living with HIV, two in 10…