Favor wants to revolutionize healthcare for millennials and Gen Z. That’s why the digital health platform formerly known as The Pill Club launched a rebranded site on March 21. This officially marks a shift from a digital platform for contraception to what CEO Liz Meyerdirk described as “the most trusted digital platform for women and…
When it comes to the anatomy, health and sexual wellness of people with vaginas, discussions around true representation and its correlating imagery remain fairly taboo–and at times, totally censored–within marketing and media. For wellness and sexual health brands, the issue of censorship largely impacts folks looking to connect with platforms that discuss natural phenomena like…
The American Cancer Society has estimated that in 2022 alone up to 151,030 Americans may be diagnosed with colorectal cancer, with 52,580 at risk to lose their life to the disease. Colonoscopies can help medical professionals detect the cancer in its early stages and save lives. In partnership with creative agency Beautiful Beast, the Colon…
Athletes’ mental wellbeing, and the pressure they are placed under, took the spotlight last year when U.S. gymnast Simone Biles withdrew from the competition during last year’s Olympics. Japanese tennis player Naomi Osaka, a top-tier tennis player, similarly withdrew from Wimbledon to take “personal time” last summer. The pressure to perform and win can be…
As the “Old Spice Shopping Network” makes its return, so does its determined–and somewhat omnipresent– salesman and celebrated odor analyst, Bob Giovanni. “We’re excited to reintroduce our beloved ’80s pitchman Bob Giovanni in the most hilarious way that only Old Spice can do,” said Matt Krehbiel, Old Spice vp at Procter & Gamble, as the…
Orangetheory Fitness is making a serious investment in one of the most consistently important elements to any enjoyable workout: music. Today, the gym chain announced a year-long partnership with Steve Aoki as the renowned DJ, artist and producer becomes the brand’s first-ever “chief music officer.” In his new role, Aoki will create original set lists…
The animated indie band that stars in a new Australian health care ad is called Fully Sick, and they’re also–to use a regional catchphrase–fully sick. This trio of claymation characters is the hard-rocking centerpiece of “Feels Better,” a 90-second music video-style spot from Sydney-based Milk + Honey United for digital disruptor Rosemary Health. The campaign,…
Travel bookings are almost back to normal–even as our stressful times remain anything but. Room service, bars and restaurants, and access to a pool and spa are among the normal hotel guest comforts disrupted by the pandemic that have returned. But Kimpton Hotels, the IHG-owned boutique chain, knows those perks simply won’t cut it for…
This sugary product isn’t actually a delicious part of a complete breakfast. It’s fictional. And its musical launch commercial–featuring a sassy, upbeat ear worm–isn’t as lighthearted as it may sound. Loopholes the cereal and “Loopholes” the campaign have been created to draw attention to a serious health problem in America: lack of access to period…
Sight deficiencies may seem a bland topic to advertising but for the last 20 years British high street opticians Specsavers is a brand that has been built on making people laugh. With a newly released $5.3 million (four million pounds) campaign, the “Should’ve Gone to Specsavers” line will now aim to relay the purpose and…
Are you a shy pooper? As in, do you shudder at the thought of having to poop within earshot of anyone? If so, razor brand Dollar Shave Club has a solution. In what could be eventually revealed as an April Fools’ Day prank, Dollar Shave Club announced it is developing a “brown noise machine.” Instead…
For content manager and social media lead Nikeya Alfred, healthcare in the Black community isn’t just a political issue–it’s also a personal one. When her grandmother died from cardiovascular disease in May 2021, Alfred decided to use her skills as a content and branding manager to help spearhead a health initiative, The K Health HBCU,…
Chronic depression can lead to hypersomnia, one of the key signs of the illness, which is being highlighted by three crafted print adverts commissioned by Dubai Science Park as it aims to diagnose sufferers. The “Hostages of Depression” campaign was released on February 22 as print and outdoor ads to raise awareness of the symptoms…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Postmates Demonstrates the Power of Distraction Postmates and creative agency Mother Los Angeles have launched a humorous campaign about the power hunger has to distract. Built upon the campaign platform “When All You Can Food Is…
Spending time in the sun can be a necessary part of a well-balanced life, but it’s not without its downsides. In countries where skin cancer rates are high, encouraging people to wear sunscreen is a top priority in prevention. In partnership with the League Against Cancer, Havas Peru has launched its “Solar Octagons” campaign in…
Black consumers in America are embracing veganism and vegetarianism at unprecedented rates. According to the Pew Research Center, 8% of Black people identify as vegan and another 8% say they’re vegetarian, significantly higher numbers than the 3% and 3.4%, respectively, of the general population that says they do not eat animal products. Nearly a third…
Who doesn’t love a clean butt? That was the premise behind bidet company Tushy’s Valentine’s Day social campaign on Facebook and Instagram, which was trying to pedal its toilet paper alternatives as a Valentine’s Day gift, complete with the cheeky promo code “Ifartyou.” Meta’s answer, in the parlance of the Internet: No <3. Tushy, which…
Though most of the attention for smart home gym startup Tonal centers around its fitness equipment and star-studded campaigns, the intense, galvanizing script is the secret sauce that helps the brand connect with its consumers. Tonal’s script writer, Tonja Ren?e Stidhum, is part of the team that feeds the company’s coaches inspirational words for workouts….
The ongoing Covid-19 health crisis has caused many catastrophes both short- and long-term. One major issue that threatens to have sweeping consequences is people missing annual health screenings while in quarantine. Breast and cervical cancer screenings specifically have suffered a sharp decline, according to the CDC. To that end, medical technology company Hologic has launched…
Sally Hansen is rolling out a new way for shoppers to pick the perfect color of nail polish. The cosmetics brand teamed with augmented reality (AR) startup Perfect Corp to release a new tool that superimposes a chosen nail color on a moving image of a consumer’s hand. The tool can be used for both…
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