When it comes to women’s health and sexual wellness, it’s no surprise that certain terminology is still seen as taboo or censored. However, Gillette Venus is standing against the taboo by giving the word “pubic” all the love and attention it deserves, especially when it comes to proper self care and hygiene. To further help…
It’s only been a mere two months since DTC oral care company Quip chose Mother LA as its AOR, and the agency’s first campaign is already here with teeth as part of its new brand platform of “human-proof oral care.” The ominously named “Save Your Teeth From You” campaign thankfully does not feature anything too…
In an effort to demystify and destigmatize menopause to marketing and communications businesses, Bloom–the British organization to support and encourage women working in communications–will set out its “Menofesto.” Bloom, which operates with the mission to ensure that every woman is given equal opportunities in the communications industry, has published research to better understand the impact…
Just before the ruling overturning of Roe v. Wade was announced, Stix, a medically backed reproductive and vaginal health brand, had already begun amplifying the need for access to reproductive health resources. Following the ruling, Stix launched its first OOH campaign “Restart” in an effort to highlight the need for reproductive rights. The billboards illustrate…
Using a brand faithfully doesn’t necessarily qualify you to be a spokesperson. In this case, however, the experience might really come in, uh, handy. Grooming and lifestyle brand Manscaped has tapped comedian Pete Davidson for a four-year brand partnership deal. But based on the 30-second spot announcing the new team-up, things aren’t off to the…
Vulva and vaginal education is still severely lacking around the world–so much so that in the U.K., just 6% of women said they learned about intimate health conditions through school and university education, while 60% only found out about vaginal infections when they first experienced them. Enter the Vagina Academy, an unfiltered and shame-free educational…
Gymshark, a British fitness and apparel brand with a robust social media presence, is celebrating LGBTQ+ communities beyond Pride month with a new campaign focused on their unique journeys with identity, love, struggle, successes and progress. To inspire and educate the upcoming generation of LGBTQ+ athletes looking to break into the space, Gymshark launched “Pride…
Search online for the words “woman sleeping,” and what will typically come up is a flood of serene, airbrushed images of picture-perfect women in repose. In media, “when you see a woman in bed, either she’s having great sex with a man or having the best sleep of her life and looks amazing. She wakes…
When Justice Samuel Alito’s opinion draft for overturning Roe v. Wade leaked last month, an outpour of urgency was seen across the country–more specifically, calls for resources, support, protests and justice reached new heights. In response to the Supreme Court’s decision to overturn Roe v. Wade last Friday, Planned Parenthood launched a new spot titled…
For decades, Indian schools have not taught girls about their periods, so Procter & Gamble decided to do something about it. The resulting campaign, “The Missing Chapter,” earned the top prize at the Cannes Lions International Festival of Creativity for Sustainable Development Goals on Friday. The Glass Lion for Change went to “Data Tienda,” a…
[Sensitive content: This article mentions suicide. If you’re struggling with mental illness or having suicidal thoughts, please call the National Suicide Prevention Lifeline: 1-800-273-8255.] This week, passers-by on London’s South Bank–one of the city’s busiest areas stretching along the River Thames–can stroll through an installation of 50 large-scale portraits of people smiling. The men and…
Last October, entertainment icon Queen Latifah teamed up with pharmaceutical brand Novo Nordisk for “It’s Bigger Than Me,” a campaign aiming to change the conversation surrounding obesity. Through the lens of her extensive acting career, Latifah examined how obesity is often regarded as an easily preventable state worthy of shame instead of a valid medical…
Shaving can feel like more of a necessity during the summer, when the heat makes people consider just how much skin–and hair–they want to show. Eos and agency Mischief @ No Fixed Address are using a summer “Shaving Skincare for Anyone & Anywhere” campaign to spotlight the many places on their body people shave, ranging…
Health and safety still weigh heavy on the minds of American consumers more than two years since the outbreak of Covid-19. The brands U.S. adults trust most are Band-Aid, Lysol and Clorox, according to new research from decision intelligence company Morning Consult. CVS Pharmacy, which received a boost in reputation for distributing Covid-19 vaccines, also…
Your marketing department may be in the empathy business, but it’s time to make that a company policy. Two years of disruption have culminated in the ongoing Great Resignation. But while companies scramble to fill open positions, the employees who stayed need the kind of mental and emotional support they’re not used to providing. A…
Menstruation and reproductive health are often stigmatized, but hormonal birth control ring maker Annovera is looking to change the narrative. A new spot from McCann Worldgroup airing though social, digital and online video ads urges women to “Un-apologize” and embrace what they want and don’t want in life and in a contraceptive. The spot, which…
Anyone who experiences lactose intolerance or related digestive issues knows that the cost of a glass of milk can go beyond the dollar amount. However, milk has changed a lot over the years, and new options could provide a little relief. Leaning into showing consumers that some milks are easier on the body than others,…
A buddy movie for a set of balls is essentially the outline for a brand campaign to promote Veet Men–an intimate hair removal kit targeting a new consumer base for the RB-owned brand. Veet is known as a brand which produces several hair removal solutions aimed at women for “different skin types, different styles and…
May is Mental Health Awareness Month, though discussions around the topic have become more common year-round over the last few years. On social platforms, people are sharing their experiences dealing with issues like anxiety, depression and even dissociative identity disorder. TikTok creator Rod Thill has found freedom by being open with his struggles with mental…
It can be hard to seek mental health care when you can’t find a provider you can connect with and who understands your problems. That issue is especially prevalent in marginalized communities given that, according to the U.S. Bureau of Labor Statistics, only one in four mental health counselors are people of color. Furthermore, The…
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