Anyone who has ever dealt with a sick pet knows that there aren’t many worse experiences than seeing your usually buoyant furry friend experiencing health issues. Juggling finances at the last minute to get them the care they need only adds to the stress, making pet insurance an increasingly necessary part of many families’ crisis…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Tide helps out Doctor Strange Tide has gone fully Marvel-lous with an adventurous campaign that leverages the power of Doctor Strange. The spot–from Saatchi & Saatchi, Marvel Studios and The Bullitt Agency–features Doctor Strange’s pal Benedict…
Even though he’s toured the world, won four Grammys, sold 40 million records, acted in several Hollywood films and, as a child, sat on Duke Ellington’s lap while the jazzman played piano, Lenny Kravitz has one particular memory that’s never left him. And it’s got nothing to do with fame or music. Since 1989, the…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Popeyes and Uber Eats dunk on the NBA Playoffs Following Dunkaroos’ March Madness dunking stunt, Popeyes and Uber Eats are bringing the same energy to the playoffs with the Most Dunkable Meal. The meal, which in…
Taking care of your health can look like a lot of different things to different people. For its latest campaign, wellness tracker Fitbit is celebrating the power of listening to one’s own body. The new campaign, “Feel Your Power,” looks at the diverse ways people tune into their body’s needs. Featured stars include influencers Petey,…
Samsung has spent years positioning itself as a company that defies common wisdom and challenges expectations with spots like “Ostrich,” which shows the flightless bird taking to the sky with a pair of VR goggles, and the quirky musical number “I’m Open to That.” Created by Ogilvy, Samsung’s new “Night Owls” ad continues that trend…
The Parkinson’s Foundation estimates that 10 million people around the world have Parkinson’s disease, a condition that often causes hand tremors that can make it difficult to use smartphones and tablets. Havas New York and Havas Germany spent two years working to make that technology more accessible through a pro-bono project to develop Staybl, a…
“It’s PR not ER” and “We’re not saving lives” are a few lines that Walt Geer says the ad industry throws around to convince overworked professionals to take a deep breath, get a good night’s sleep and put their jobs in perspective. But when you work in healthcare marketing, there’s really no room for error–you’re…
Friends and family may want to support a new parent, but their advice can be overwhelming and unhelpful. Wearable breast pump maker Willow is humorously addressing that disconnect by partnering with comedian and actor Iliza Shlesinger for a “Register for More” campaign led by brand strategy and creative agency ONA. The effort centers on a…
When it comes to periods, most menstruators want a quick, easy and painless method for dealing with their cycles. The less cleanup and waste, the better. Menstrual cups aren’t a novel idea, but they’ve hit a stride as more sustainability-minded consumers attempt to reduce single-use waste. According to a report by market research firm Facts…
Five hundred school-age children around the world die in vehicle collisions every day, according to the nonprofit Safe Kids Worldwide. 3M is bringing visibility to the issue and making getting to school safer with a new “Project School Zone Safety” campaign running across the U.S., Brazil, Mexico, India, Japan and South Korea. Using its reflective…
For the Latin American community, quincea?eras are considered a passage to womanhood. However, transgender people are often excluded from participating in these cultural traditions because they either don’t know or haven’t been able to share their true gender due to issues of cultural acceptance and systemic barriers. So, in celebration of International Transgender Day of…
A campaign from Virgin and its founder Richard Branson has seen “Dyslexic Thinking” classified as a valuable skill on LinkedIn and added on Dictionary.com as an official term. The campaign, simply called “Dyslexic Thinking,” has run alongside charity Made by Dyslexia with creative production supplied by FCB Inferno, aimed to improve the understanding of the…
From the moment babies are brought into the world, judgement befalls moms and dads. From marked questions about breastfeeding, to well-intentioned strangers advising how many layers a baby should wear and to glares on the plane over the high-pitched screams of a toddler. For parents, online platforms such as Instagram, Facebook, YouTube and Mumsnet can…
Nationwide Building Society, a major British financial institution and the largest of its kind in the world, has entered its third year backing an anti-bullying program in the U.K. which aims to recruit 10,000 ambassadors over the next three years across schools to protect pupils from such harassment. In fact, research carried out by Censuswide…
People who walk by a new billboard in London from femtech brand Elvie might feel a little splash. The 20-foot poster “pees” on passers-by. The stunt aims to tackle taboos around urinary incontinence and shine a light on an issue that affects 84% of women in the U.K. Elvie launched the campaign two weeks after…
In Britain, suicide is the single biggest killer of men under the age of 45, making up to more than three-quarters (76%) of all suicides each year. That is according to mental health not-for-profit organization Men’s Minds Matter, which has released an awareness campaign featuring messages sent prior to people taking their own lives. The…
Women have appeared in advertising since the industry’s beginnings. But are there certain products consumers trust more when women appear in their ads? And which brands are seen as allies to women? Those questions are grappled with in a wide-ranging Women’s History Month survey by consumer analytics firm Engine Insights, which was shared exclusively with…
The challenge The idea of the metaverse has been around for decades, the term first coined by author Neal Stephenson in his 1992 novel Snow Crash. Recently, the ideas–and future–of what the metaverse will become continue to garner more buzz and consumer attention than ever before. We’re on the brink of a tremendous technological milestone…
The Canadian Down Syndrome Society (CDSS), is reminding people that love has no labels and comes in many different forms despite the lack of awareness and understanding from the general population. As part of its continued efforts to dispel misconceptions about the lives of people with Down syndrome, the CDSS launched an awareness initiative with…
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