For many generations, Campbell’s has been an iconic household name. Through logo facelifts, portfolio additions and an advanced modern marketing strategy, the legendary consumer brand is set up for sustainable growth. On today’s episode, you will hear from Linda Lee, Campbell’s CMO of meals and beverages, who is joined by Adweek’s executive editor Chris Ariens…
The menu in this stylishly minimalist shop listed various “strains,” along with the effects each could have, and showcased the products in clear glass jars for best visibility. Employees, meanwhile, used digital scales to measure every order down to the precise gram. Outdoor ads beckoned consumers to visit the popup in Toronto’s trendy Queen Street…
Cage-free eggs may seem like the humane choice–the term is widely used in advertising–but in truth, it means hens only have about a 1-square-foot space to move around in. Vital Farms, with its pull-no-punches attitude on proud display in a new campaign, shows just how cramped those quarters would be if it were translated to…
A vegetarian vampire? One will introduce himself during the premiere of Interview With the Vampire on AMC Oct. 2, as well as on Fandom, Instagram, Reddit, TikTok, Twitch, Twitter and YouTube. Heinz teamed up with “280 year-old vegetarian vampire, influencer and Tomato Blood activist” Toby, portrayed by viral TikTok star E.J. Marcus, on a “public-service-announcement…
When Covid shut down most public spaces, many businesses were left to figure out how to keep operating, quickly. Seattle-based restaurant owners Jen Lao and her husband, Caleb Wang, decided to pivot by moving their business online. They’re the owners of Xiao Chi Jie (XCJ), which started as a local restaurant. Now, the mission is…
New York’s Times Square is packed with eye-catching digital billboards from international brands marketing luxury products. So an OOH campaign to mark the opening of Jollibee Foods Corporation’s new flagship restaurant in Times Square felt like a natural move–but also one that plays on the visual clutter by tempting its billboard models with a bucket…
From Nike’s high-tech 3D billboard to Corona’s solar-powered posters, brands have been getting increasingly creative with their out-of-home (OOH) budgets. Now, British retailer Sainsbury’s has unveiled its own experiment: billboards you can harvest food from. To highlight the autumn specials in its own luxury Taste the Difference range, the grocer has planted a series of…
Veteran actor and New Jersey native Danny DeVito grew up mere miles from the original Jersey Mike’s sub shop on Point Pleasant Beach. While that certainly isn’t a requirement to star in one of the brand’s ads, it does make him uniquely suited to speak to its enduring draw, which is exactly what he’s doing…
Welcome to the 2022 National Football League season, when brands begin their slow march through the schedule toward the big payoff at Super Bowl 57. The biggest game in all of sports marketing is just beginning. In 2021, more than 25 million people watched the NFL’s Thursday night kickoff game. That made it the seventh…
Wendy’s is going all in on college football season in a campaign whose goal is to highlight the limited reintroduction of the Pretzel Pub Bacon Cheeseburger. The brand enlisted former college football star (and current NCAA commentator) Reggie Bush to lead the play for the temporary menu item. Wendy’s debuted the specifically descriptive, if awkwardly…
There are many important topics in the world worth debating and the world’s largest fast food chain McDonald’s has taken its Big Mac argument into space asking “Chicken” or “Not chicken?” The original Big Mac’s recipe has remained unchanged for 54 years but evolved with the launch of the Big Mac Bacon and the Big…
The American mall, as we once knew it, is dead. Once the prime shopping location and hangout spot for teens, many malls have transformed into lifestyle experience centers. Among the new offerings are celebrity-driven projects, such as last weekend’s grand opening of YouTube star MrBeast’s burger shop, which turned into into a mall experience that…
As brands continue to grapple with where they fit into cryptocurrency-adjacent trends, from non-fungible tokens (NFTs) to the metaverse, PepsiCo CMO Todd Kaplan has worked to make sure the food and beverage giant isn’t left behind by this fast-changing technology. Kaplan has overseen a series of NFT releases called Pepsi Mic Drop that also seek…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: DraftKings wants tennis fans to smell like balls DraftKings is venturing from sports betting into … fragrances? That’s right, the digital entertainment brand teamed up with VaynerMedia to launch Love Love, a limited-edition fragrance that users…
For years, major brands like Starbucks, Dunkin and McDonald’s have been at the top of the coffee game. Now, Smoothie King is aiming to find its own way into the javasphere. To perk up its menu, Smoothie King launched a new espresso line featuring cold brew smoothies. To celebrate, the brand developed a fully integrated…
The Sprite that is specifically served at McDonald’s nationwide has reached meme levels of notoriety thanks to its unique taste (a “crisp” note that some superfans credit to the chain’s syrup-to-liquid ratio). And while the brand isn’t sharing any specifics behind its “static”-like taste, it is leaning into the idea that its Sprite offering is…
In Canada, patio season is a big deal. And Jack Astor’s has found a clever solution to enable remote workers to “Patio like a boss” while the weather is still nice. The Canadian restaurant chain and its creative agency partner, The Garden, launched the “Work From Patio” social campaign to encourage customers to ditch their…
It was a risk, more than 40 years ago, for a burger purveyor like Hardee’s to add made-from-scratch biscuits to its menu. But it paid off when the freshly-baked breakfast staple began selling like, well, hotcakes. As an homage to the Southern favorite, Hardee’s is launching the famous carb’s first boozy brand extension. Tapping into…
Kraft Heinz’s Lunchables encouraged kids to play with their food last year with a store takeover at FAO Schwarz in New York. This back-to-school season the brand is expanding on that theme with a “Lunchabuild This” campaign developed by Goodby Silverstein & Partners. Consumers can download 25 blueprints from the brand’s website for crafting creations…
On this week’s episode of Brave Commerce, Mark Edmonson, chief marketing officer of Materne North America, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss diverse representation. He talks about his experience as a marketer and how he came to his current position with Marterne. Edmonson speaks on the importance of DEI and being represented…
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