Those who aren’t aware of rap star Saweetie’s proclivity for creating and sharing odd food concoctions may have missed the underlying theme of McDonald’s next Famous Order partnership, which the chain announced at the end of July. Thankfully, the brand’s TV spot for the now-live Saweetie Meal illuminates the “Best Friend” artist’s eye for unique…
With the last vestiges of summer, barbecue lovers are all about the grill and the delicious tastes of the meats they cook for family and friends. However, one plant-based food brand, LikeMeat, wants to change all that with the new range that it claims can be enjoyed without guilt. LikeMeat is a brand founded in…
Most customers don’t associate Duncan Hines with the strict, low-sugar keto diet–yet. The company, which is best known for its boxed baking mixes, has its consumer insights team working to change that. The Conagra Brands-owned label launched “keto-friendly” microwavable cake mix cups in June 2020 and yellow cake and brownie mixes in March. Keto-friendly frosting…
After financial loss and recent allegations of workplace bullying, BrewDog is trying to lure in customers by promoting its environmental credentials. The Scottish beer brewer has launched a campaign that calls itself “the planet’s favorite beer.” The tagline refers to the environment but also a vastly diverse range of people who enjoy BrewDog’s beverages. Created…
Reese’s campaigns of the past have frequently courted pop culture (and memes) in a playful way, but here’s one that might activate the next generation of music producers. In one of Reese’s cleverest moves, the confectioner has debuted a trio of limited-edition Reese’s Puffs cereal boxes that transform the breakfast table into an impromptu studio….
When KFC was preparing to open a new restaurant in a shopping mall on the Spanish island of Majorca, there was one problem: few people had heard of the location. The site of KFC’s new outlet is the Poligono de Son Malferit, a commercial neighborhood in Majorca that is best known for housing the local…
With the slowing of the Covid-19 pandemic in the U.K., hotels in London are taking bookings again, but they probably didn’t see any competition coming from one of the world’s biggest fast-food brands. Maybe it’s an egg-celent development we all could have predicted in retrospect. In 2019, Yum! Brands scored huge marketing success with its…
Some would say the perfect job doesn’t exist, but Doritos is putting that adage to the test with its quest to find an official taste tester for its classic Nacho Cheese chips. Doritos is seeking its first-ever Flavor Confirmer, whose job will be to taste a chip per day to make sure its well-known cheesy…
General Mills-owned yogurt brand Yoplait has begun to leverage its sponsorship of the British Olympics team through YouTube Shorts, the video platform’s intended rival to TikTok. The campaign has been created by Digital Voices, with the aim of creating a YouTube Shorts Channel. The “Moments of Gold” campaign features members of Team GB, including Britain’s…
With so many hard seltzers on the market now, Corona’s key ingredient for standing out is all in the name. The brand has launched its latest hard seltzer, Corona Hard Seltzer Limonada, which is inspired by Mexican limonada recipes and made with real lemon and lime juice. To introduce the drink, it gave customers a…
Snickers, BBDO New York and The Hive, Snickers parent Mars Wrigley’s social media and digital content studio ,couldn’t pass up the opportunity presented by Aug. 3 being both Grab Some Nuts Day and the final day for Twitter’s Fleets disappearing tweets feature. They set out to make Snickers the last brand to use Fleets before…
Popeyes may have publicly declared that the chicken wars are over, and challenger brand Lee’s Famous Recipe called its own cease fire, but some of the country’s fast food players are still suiting up for battle. Bojangles, namely, plans its own shot across the bow, officially debuting its new chicken sandwich this week. The product,…
Coffee continues to be big business. While the Covid-19 pandemic has heavily impacted the revenues of coffee chains globally, it has also pushed brands to explore new opportunities. According to Allegra Project Caf?’s latest figures on the European coffee sector covering 48 countries, there are over 39,000 branded coffee shop outlets in the region. Over…
Living and working near New York, Denise Woodard was always on the go. However, when her daughter, Vivienne, was diagnosed with severe food allergies as an infant, Woodard noticed a shortage of healthy snack options that were also safe to eat and delicious. Frustrated by this shortage, and sensing an opportunity, Denise left her corporate…
On July 20, Wally Funk became the oldest person to fly in space, fulfilling a dream that she was denied 60 years ago because of her gender despite qualifying to be a NASA astronaut. Now Frito-Lay Variety Pack is looking to ensure a new generation of women won’t have to wait that long to reach…
The reopening of bars, clubs and restaurants after coronavirus lockdowns may be cause for celebration, but it could also lead to excessive and harmful drinking. That is the warning behind a new campaign from Pernod Ricard as part of its long-running Responsible Party initiative, which aims to combat binge drinking among young people. The program…
Two major grocery shopping habits became more completely ingrained among consumers over the past year: online food delivery and a desire to promote sustainability. With those twin desires in mind, Misfits Market and Imperfect Foods have separately created a market for “ugly” food with their subscription boxes of discounted organic produce. Both online grocers evangelize…
If a marketing stunt catches the zeitgeist and engages consumers, it’s usually considered an unqualified hit. And if it playfully trolls a competitor? Even better. So what if the activation gets slapped with a cease and desist letter, and attorneys threaten to take legal action on behalf of the trolled brand? Now that’s promotional gold….
It’s been called The Great Poultry Crisis of 2021, with the American food industry blaming everything from underperforming roosters to inclement weather for an ongoing chicken shortage this summer. Alpha Foods, a major player in the plant-based protein space, has coined its own term, “chickenflation,” and has offered a solution for consumers who want to…
Hot off the heels of its wildly successful BTS Meal, McDonald’s has announced its next major celebrity partnership: rapper and universal bestie Saweetie. The brand revealed the forthcoming collaboration with an image of the “My Type” artist’s signature snowflake recreated with fries and dipping sauce. tap in #TheSaweetieMeal pic.twitter.com/YzBRbFbPQz — McDonald’s (@McDonalds) July 29, 2021…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
