In the latest of its infamous Ryan Reynoldsian social media stunts, Aviation American Gin shared a new side of its brand personality today–a more, shall we say, adult persona. It began with a colorfully lit photograph shot by Wyatt Kane, an Atlanta-based commercial and advertising photographer, who posted the image to Instagram on Wednesday as…
With more than 17 available toppings, Pizza Hut says its new Tastemaker deal–in which customers can choose up to three toppings on a large pizza for $10–provides 680 distinct combinations. Naturally, if you were to translate that figure into months, you’d get about 22 and one-third, which is precisely why Pizza Hut is heralding the…
Even in a pizza restaurant, “aesthetics matter,” says &pizza co-founder Doug Jacob. Making the experience about more than just a slice of baked dough, sauce and toppings is how the 8-year-old chain established itself in a crowded space; think of it as fashion pizza. With more than 30 locations in cities from Washington, D.C. to…
Key Insight: During the pandemic, brands have been lending financial support to establishments crucial to their business model. Crown Royal plans to give back to the very places that have made it a household name: bars, clubs and other small music venues. The Diageo-owned Canadian whisky brand will debut a national campaign Monday featuring a…
This week, Wendy’s unveiled a new hamburger that involves applewood smoked bacon, muenster cheese, smoky honey mustard, warm beer cheese sauce, crispy fried onions and pickles all between a soft pretzel bun. If that sounds like a lot of ingredients and calories (730 to be precise) in one sandwich, it is. The bun itself returns…
Ben & Jerry’s has partnered with Vox to create a podcast that will examine America’s history of systematic racism- and how the injustices of slavery continue to affect Black Americans today. With America facing a reckoning on racial inequality in the wake of George Floyd’s killing by Minneapolis police, the politically outspoken ice cream brand…
Have you ever been to a drive-thru and not reached into the bag for a few hot fries before you’ve even left the parking lot? Of course not, because to resist that level of temptation would require some serious self control. As Burger King France reopens its drive-thrus and restaurants in the country following the…
One of the more colorful moments in the world of tech took place in 2013 when Steve Wilhite rose from his seat in New York’s Cipriani Wall Street to accept his Webby Award for lifetime achievement. Wilhite is the inventor of the graphics interchange format, an animated loop better known as the GIF, which the…
Over these long months of quarantine, we’ve all gotten a little aspirational with our virtual backgrounds thanks to video chat platforms like Zoom. Now, Coors Light and agency DDB are offering to actually send you to the real location in your virtual background–eventually, when things are safe and Americans are allowed into other countries again….
Greek yogurt brand Chobani has gotten into the on-the-go snack game with Chobani Complete, a new line of lactose-free yogurts and drinks high in protein without added sugar. Launched in July, the products are aimed at shoppers looking for alternatives to the typical midday snack and are getting the backing of a new promotional campaign….
It takes four minutes to drive through the typical Los Angeles car wash, and coincidentally, it also takes four minutes to cook an Impossible burger. Impossible Foods found a way to tie both together, somewhat, this week as it dipped cautiously back into experiential marketing with “The Great Patty Pickup Party.” The event was staged…
If it seems like meatless burgers are everywhere, especially since the Covid-19 pandemic hit America in the spring, it’s because they are, with national TV campaigns, retail deals and fast food alliances rolling out constantly. The latest evidence: commercials for Lightlife and Morningstar Farms’ Incogmeato are airing during Bravo’s well-watched Real Housewives and other top-rated…
Amazon’s first Fresh grocery store in Woodland Hills, Calif. is officially welcoming “a select group of invited customers” and will open to the rest of us “in the coming weeks.” Like traditional grocery stores, it offers produce, meat, seafood and prepared foods, along with national and local brands, as well as private label brands like…
It’s been a few years since KFC used the famous “finger lickin’ good” tagline in the U.S., though the phrase has continued to be a central pillar of its marketing globally, until now. The slogan has been in place for six decades across some of the fried chicken chain’s global markets, including the Netherlands, South…
For those with the taste for it, the flavor of doughnuts can be found in a variety of products that aren’t actually doughnuts. There are Jelly Donut Oreos and donut flavored Cap’n Crunch cereal. The Wisconsin-based Kwik Trip convenience chain loosed a limited-edition coffee-flavored potato chip on the world last year called Urge Glazer. And…
Two years ago, shortly after the Howard Hughes Corporation cut the ribbon on Manhattan’s revamped Pier 17, a multi-story dining and entertainment complex built over the water, it announced that its 1.5-acre rooftop would host summer concerts. But earlier this month, with concerts verboten thanks to Covid-19, management came up with a new use. It’s…
In the U.S, “moving day” is usually dictated by a new house purchase, or a lease on a rental property coming to an end. But for people living in the province of Quebec, eastern Canada, Moving Day is a somewhat formal event that takes place on the same day every year, and it has done…
LONDON–Have you ever heard someone describe something as good enough to eat? Well, these limited edition edible Adidas sneakers, created as a nod to the Everything Is Cake meme, are just that. The brand has created a limited set of hyper-realistic chocolate cakes that look exactly like pairs of Adidas Originals ZX 2K Boost sneakers…
Of the business sectors most impacted by the pandemic, casual dining remains one of the hardest hit. And recent quarterly earnings indicate it’s still a long road back to normal. While its better positioned fast food brethren–many of which entered the pandemic already equipped for the new normal with drive-thrus and delivery–indicated that operations were…
After the initial shock of lockdown, one of the early trends among alcohol brands was an outpouring of support for bartenders and service industry workers–people who were hit especially hard by the closure of bars and restaurants. But as often happens, that kind of support slowed down as the months dragged on. There are still…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
