“Cuz I get what I want when I want it,” Katy Perry sings before chowing down on a taco to the catchy tune of global food delivery business JustEatTakeaway.com’s jingle. The pop star echoes a sentiment shared by people across the world about the joys of ordering takeout, a habit that grew rapidly during the…
For a few years there, things weren’t going well for Pizza Hut. Sales were struggling. Domino’s was growing. And this was before the pandemic, which made everything more complicated. But that was then. Last year, Pizza Hut’s global same-store sales increased 7% compared to 2020. Trade publication QSR magazine named Pizza Hut its Transformational Brand…
Marketers at brands including Guinness, Johnnie Walker and Smirnoff will receive inclusive design training in order to ensure future brand campaigns and experiences reflect physical, mental and cultural differences among consumers. Drinks business Diageo has announced plans to enroll the 1,200 staff working in its marketing and innovation team in an inclusive design program in…
Burger Town, a fictional chain with a logo that resembles Burger King’s, has been featured in Activision’s Call of Duty video games for more than a decade. Now, Burger King is tapping into that connection with the “Burger Six, Going Dark” campaign from David New York running ahead of the Oct. 27 launch of Call…
Sam is a dude, not a dog, but he loves to stick his head out of a moving car, specifically through the sunroof. That would be dangerous even if he weren’t driving, but he’s doing it. So this scenario may not end well. Another man, named Ryan, MacGyvers his own time machine and plans to…
Is bacon a gateway meat for members of the vegan community? Oscar Mayer believes this to be true, and it has survey results to back that assertion up. According to a recent survey of 1,000 participants by Oscar Mayer, 64% of vegans responding wished they could eat bacon, and 56% admitted to being tempted by…
This week’s edition of Marketing Morsels is stuffed with delightful and spooky samplings from American Horror Story, Heinz, the Humane Society and many more. Enjoy the assortment! Morsel #1: American Horror Story opens a BDSM-themed pop-up FX FX’s American Horror Story franchise is set to launch a new series, AHS: NYC, and to accompany the…
Walk into a McDonald’s in Poland, and you can enjoy a concert with your meal. The fast food chain has teamed up with outlandish musical artist Ralph Kaminski to front its latest ad campaign in Poland, including appearing for a virtual concert through the brand’s app. The campaign, devised by DDB Warsaw, will reward customers…
The holiday season comes with no shortage of dinner table favorites, but few are as beloved as the classic canned cranberry sauce. In its latest holiday-ready work, Ocean Spray Cranberries aims to illustrate that it’s not just a favorite side but a party starter. Ocean Spray has launched the “Power Your Holidays” campaign for this…
It’s not Jason Momoa, Dwayne Johnson, Gal Gadot or John Cena starring in these heart-pumping action flicks–it’s an avocado, a lime and an English cucumber. If that sounds like the set-up to a joke, it is, sort of. In a series of movie trailer-style spots, fruits and veggies get title billing, where they’re placed in…
With one spot that sees a man standing on a river’s edge while holding a salmon above his head, asking “What am I doing?” – seafood producer Mowi’s latest campaign aims to relay the characteristics and peculiarities of Norwegian customs using a very quirky tone. Those different elements of Norway are explored across five spots…
In this week’s episode of To Dine For, host Kate Sullivan is joined by Kris Moon, President and COO of the James Beard Foundation. Anyone who listens to To Dine For knows that we love to toast great restaurants, and so does the James Beard Foundation. The James Beard Foundation Awards are like the Oscars…
Tony the Tiger and his fellow cereal mascots–from Toucan Sam to Cap’n Crunch–once ruled the breakfast table. Through decades of savvy marketing, the brands represented by these characters cemented themselves in kitchens, pop culture and childhood memories. More recently, however, some of those breakfast mainstays have lost their sheen as health advocates warn of the…
The 2018 Marvel film Black Panther was a massive critical and commercial success and its sequel, Black Panther: Wakanda Forever, is one of the most anticipated releases of 2022. Sprite Zero Sugar is tapping into the franchise with an immersive 360-degree campaign from Wieden + Kennedy and Momentum ahead of the film’s Nov. 11 release….
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment, from a creepy Netflix stunt to new products from White Castle and Evil Genius Beer Company. Morsel #1: Truff will never say “when” Picture this: You’re in an Italian joint in New York City, and the waiter is…
Pepsi is investing in a refreshed international brand strategy called “Thirsty for More” which will see it position itself as the soda of choice for young, adventurous consumers. The drinks giant said in a statement it’s hoping to appeal to a demographic it called “Generation Thirsty” with a new creative north star that will unify…
Pepsi is a sucker for history. The brand is going to the retro well once again for its latest campaign, celebrating the release of its Cola-Soda Shop line of beverages. Pepsi is getting a marketing assist from R&B singer Chl?e for a new spot, with the songstress performing a modernized version of Footloose, the title…
If there is one thing California Pizza Kitchen (CPK) is known for, it’s, well, pizza. Founded in 1985 in Beverly Hills, the brand has become one of the best-known pizza chains in the country through the strength of its unique menu including, of course, the California-style pizza. Yet, for National Pizza Month 2022, the restaurant…
At the heart of many of Heinz’s campaigns is a spirit that shirks the idea of moderation. Whether that means turning its product into a wide-ranging pasta sauce or morphing fries into spoons for easier condiment consumption, the brand has developed multiple products and stunts that ultimately encourage its more devout fans to enjoy the…
Although summer is over, Grammy-nominated artist Marshmello is reminding us it’s never too late to roast some s’mores–or chicken, or vegetables–if you have the right technology. Taking a detour from the studio, Marshmello heads to the kitchen to collaborate with Crux, the kitchenware brand founded by Shae Hong, to launch a new line of air…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
